5 Types Of Blog Posts That Will Promote Engagement

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1. The did you know post

Blogs always try to hit you with an amazing new fact or bit of information that they think no one else in the world has heard before!
E.g. Did you that that Wednesday comes after Tuesday!
And you have to try and make out that you are totally blown away by this next exciting fact that you have just saw.
Come on! We all know that this is just a plea to try and get the viewer to carry on looking at the ret of your blog. If they succeeded then you fell for it!

2. The issue post

A lot of blogs take the oppositional view, just to get some kind of interaction from viewers.
E.g. Margret Thatcher was an amazing Prime-Minister and done great things for the country.
This is a highly controversial topic and is likely to get people to argue against it. This is one great way to get people to talk on your blog. But the things they might be saying, is something you might not be too fond of!

3. The question post

Ask your blog some questions!
If you want to get someone to talk in a normal conversation, you’d usually ask them a question because you want to hear some answers. It should be no different in a blog. You are trying to get people to talk on it, you want interaction, you want engagement, and you want people to be talking about it. What greater way is there than to ask questions to your audience and receive some answers!

4. The top 100 list

Everyone loves a good list! Whether it is a list of the best looking celebrities, or the best football players of all time!
When we look at top 100 lists we all go from the worst to the best, and we do take note. And there is always a talking point in there. Tulisa Contostavlos was a massive talking point last year when she got voted sexiest woman of the year. Likewise, Lionel Messi and Cristiano Ronaldo is always a massive talking point amongst sports fans of who is the best. So there is always an element of debate which is exactly what you want when you are trying to attract engagement.

5. The giveaway post

People of the UK love a freebee. In fact, scrap that, everyone loves a freebee. Whether that is moisturiser or a little spray of aftershave, if it’s free, we’re there!
We’re are instantly more attracted to a magazine if it’s in a plastic case and you can see that there something in there that you get free. Even if you are not the slightest bit interested in what the magazine or about, or interested in what the free item actually is, we are 100% more drawn to it if we know we are going to take it home having not paid for it.

By Mitchell Perry

Mark Hamilton Taylor
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Mark Hamilton Taylor

Social Media & LinkedIn Strategist - 5★Awarded Social Media Trainer - Digital Marketing at The Social Media Academy
After studying biotechnology: I went into the corporate field, working within large organisations.
► My personal goal is to make an authentic difference to society.
► My professional goal and passion is developing people and businesses.
Mark Hamilton Taylor
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