Formerly known as a “weblog”, blogs today in modern society tend to rival mainstream media and with the introduction of numerous social media platforms, there’s no wonder as to why. Blogging is a great social tool that allows individuals to produce content, which can be created in the aim of educating targeted audiences, among other purposes also. When content is produced and deemed credible, with significant value to a reader, active participants and members of multiple social networks are encouraged to share and leverage articles to extended online networks. As such, why is it so important for businesses embrace the art of Blogging? Here are 6 essential reasons;
Set up a Blog
Companies that blog get 55% more web traffic and 70% more leads than those that don’t. Blogging is a great way there is to reach your target audience with the useful, educational information they’re out there looking for. Not to mention how much it helps your search rankings.
Set up an RSS Feed
Approximately 46% of daily internet users read more than one blog every day. By adding an auto-discoverable RSS feed, makes it super easy for power users to get your latest blog posts and news stories, as soon as you publish them.
Provide a link to company’s home page
65% of daily internet users read at least one blog. It must be noted that this could be YOUR blog, so make it easy for internet users to find it. This can be achieved by providing a link from your company’s home page, promoting the blog posts via your company’s social media accounts, and even through the reposting or sharing by employees.
Add social media sharing buttons
Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. As a result, it’s advised to add social media sharing buttons to your blog. These handy little buttons make it super simple for your readers to share your content on their social networks, in turn extending the reach of your posts to a wider audience.
Post insightful and informative content
90% of consumers find customer content useful, with 60% of consumers feeling a company’s positivity after reading the content. As such, be sure to put yourself in the position of your typical consumer, and consider what information would be of interest to you. Make sure the content is relevant and appropriate before publishing online, to ensure the article is enticing and stimulates positive emotions from targeted and potential readers.
Post content with relevance
82% of consumers enjoy reading relevant content from brands and 70% of consumers learn about the brand through articles rather than ads. Thus, blogs can provide companies an opportunity to truly connect with their consumers through the content they’re producing, to develop and establish long-term mutually beneficial relationships.
Conclusively, blogs are as popular as they’ve ever been before and allow businesses, other professionals or non-professionals to share expertise, gain recognition and establish a meaningful and rewarding online presence, whilst building a positive reputation among the online community. Therefore, if you haven’t started blogging as of yet, get cracking as you could be missing a trick or two!
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► My personal goal is to make an authentic difference to society.
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