In recent days, Facebook have made a few changes to its News Feed algorithm, after the organisation received feedback from frequent users about existing problems. These problems included posts made by friends or pages you’re connected to still being visible even when they’re days old, making them become less relevant with time. For example, two friends may post about a sports game that is interesting at the specific moment, though not as interesting two days later.
As a result, Facebook has now introduced a new ranking system, which aims to give greater priority to posts relating to ‘hot topics’ trending on the platform. Thus, these posts will now appear higher up in your connection’s News Feed, in order to be seen quicker (testing made it evident that posts on average got a 6% increase in engagement).
In addition, Facebook have now decided to evaluate the timing of when engagement takes place (after a post is made) and the levels of interactivity it receives. Subsequently, the rate at which a post gains likes or comments is taken into consideration, when determining a post’s News Feed ranking. Prior to the changes, posts were ranked based on their popularity and how many “likes” they had received. What this now means, is that if people engage straight after a post is made but not hours later, it will become apparent that the post is was interesting at a specific time, but not as much at a later date – This will result in a lower News Feed ranking.
Conclusively, timeliness has become a factor that requires even more attention when posting on Facebook. These changes will challenge marketers and encourage questions to be raised. With time being money, how will you know when the time is right to ensure a high return on investment?
1. Thinking it’s easy
Associated with e commerce businesses is a relatively big misconception, which is that ‘they’re easy to set up’. Although the nature of the business may make the process less complex when starting up, there are many considerations to think about – as with every business. A prime example is that within the ecommerce environment, many different businesses are selling the same products. So, how can you make yourself stand out? Consider making a plan, marketing strategy, acquiring funding and further developing your business and range of products.
2. Assuming customers will ‘find you’
This will simply not be the case. Prior to launching your business, ensure that a proper launch campaign has been thoroughly planned and ready for implementation. In addition, consider other technical and marketing areas are covered such as: the typology, readable meta tags and post relevant, valuable content to entice the online community and potential consumers.
3. Presume you’re ‘unique’
Although its a great confidence booster to think you’re unique, in the grand scheme of things, you’re probably not, as other etailers sell their products via different techniques. To gain an idea of how many other sellers are selling similar products to yourself, simply Google the product and see how many results appear. To be tagged ‘unique’, the term is used often when a company is accredited to have: a innovative purchase process, well-respected brand values and great customer service.
4. Hiding so no one finds you
When creating a business, it’s a common not to let your competition see what you’re doing and one way to do this in ecommerce, is through ‘hiding’ your website, meaning no one will find it. However, it’s vitally important to make your ecommerce site VISIBLE and post in forums, on social media and shopping sites. By doing so, you gain more exposure, which can leverage your site and create more opportunities for you to sell your products.
5. Focus solely on the website and front end
It should not be forgotten that the front end is very important, as this is what the customer sees. With that being said, the front end isn’t everything, as the back end and people visiting is just as important. Ensuring that brand consistency is a must, as is an easily functional website, though functionality and customer service will enhance your chances of being targeted by customers. It must also be noted, that the purchase and payment process must be simple, baring in mind that stock needs to stay updated and customers must be able to track their orders. Marketing in all forms such as; PPC, SEO, Email, Social media etc is what makes an ecommerce business successful.
6. Thinking trading with any partner in the world is a possibility
Trading internationally is difficult for an ecommerce start up, as there are many global trading laws and regulations to take into consideration, which can cause a big headache by increasing unnecessary costs for example – especially at the beginning. Alternatively, find a niche target market to focus upon locally and begin to build your brand efficiently and effectively. Focus on the short term and once your business becomes more established, then consider expanding into the global market.
7. Ignoring customer service till later
Customer service should be a key priority for any retailer/etailer, as this contributes towards the brand’s personality. When setting up your ecommerce business, be sure to think about the customer in every aspect of your business plan including, which products you’re going to sell and the way you’re going to attract potential buyers. At the end of the day, the customers experience needs to be made simple and pleasurable to encourage sales. Maintaining a healthy relationship between the customer and your brand after the sale, can turn first time buyers into brand advocates – promoting your brand on your behalf and increasing your ecommerce business exposure.
Have you ever been walking along a public path in a rush to get somewhere, only to be held up by the person(s) walking in front, with their eyes glued to their mobile phone and not a care in the world? The answer for the majority is probably yes. Although you may find it a slight frustration in the village, town or city you live in, consider this – it could be worse.
With the population in China currently around 1.3+ billion, unique solutions to tackle pedestrian management are needed. As such, the city of Chongqing has proposed and implemented a tactical master plan in an attempt to tackle this dilemma in a tech-savvy society, through introducing mobile phone walking lanes for pedestrians. Surrounding these footpath’s are large signs written both in Chinese and English, accompanied by heavily painted-warning walkways. In terms of the signs, the text on one side states “First mobile sidewalks in China… Cell phones, walk in this lane at your own risk”, whereas the other simply reads “No cell phones”.
Even though this ludicrous idea does seem viable, will all the money spent on signage and paint be worth it, and really grab the attention of of avid mobile users?
You could argue yes, as being made aware of the signs and their presence, could ensure that mobile users at least consider where they’re walking. However, on the other hand, potentially not, as the nucleus of the problem still remains the same – eyes are focused on the mobile, instead of the users surroundings.
Like any other initiative, there’s always pros and cons, but in terms of the original idea, it’s a great one. Taking into consideration, this common problem can cause more dangerous incidents than what meets the eye, there is a need to find a solution to this problem. This method could prove to be the answer and with 88% of people disapproving of texting whilst walking, this somewhat ‘ridiculous’ idea soon be adopted elsewhere. It has already been trialed and tested in Washington (USA), but will other countries soon follow suit?
As with any job-related application, guidance is always welcomed. For that reason, we’ve compiled a list of things to consider prior to making your application, to put you on the right track, and prevent you from thinking “What if?”. Hindsight is a horrible thing, so lets ensure that you can submit your application with confidence, with these “5 Top Tips”:
It’s of high importance to do your research before anything else to establish what industry you would like to work in, especially if you’re unsure. If you have a keen interest in something in particular such as; sports, marketing, construction and engineering for example, then use these industries as a starting point for your research. Once completed and when you’re satisfied with your findings, ensure that you tailor your application and convey your knowledge and enthusiasm about the industry you wish to work in, the company you’re applying to work for, as well as the role itself.
Be sure to find out what comes with the package in the apprenticeship you’re applying for, as different employers may offer different training and qualifications (that shall be paid for by your employer), which can allow you to increase your skill set and acquire the required skills to work in various industries. These additional qualifications can also increase your salary, so they’re something worth knowing about.
3. Gain Experience
As with most jobs, employers admire individuals applicants who have work experience. It’s easier said than done to arrange, though it will give you an advantage when attending your interview. Moreover, gaining work experience will allow you to gain an idea as to whether the industry and the associated job roles are for you.
4. Effectively Communicate Previous Experience
Whether you have had a full-time, part-time job or no job at all, make sure that you mention all the valuable skills you have learned in your day-to-day activities. Although they can be through employment, your skills can also be acquired through attending sports clubs and participating in other recreational activities i.e. Teamwork and leadership. Mention the ones you feel will be of more value to your potential employer.
It doesn’t matter how many interviews you have been to before, whether its 10 or none at all, it’s natural to be nervous. One way to calm these nerves is through answering practise questions with a friend, which you feel could be asked in your interview. Although it’s hard to guess what these questions might be, focus on your key strengths and your experience, to give your best answer possible.
A new version of the most used open source CMS worldwide, WordPress, has been launched this week. WordPress 4.0 (aka “Benny” in honour of jazz clarinettist Benny Goodman) introduces new changes to make the platform even more user friendly, making it easier to introduce 3rd party content.
Regarding the new changes introduced, the main changes are related to the visual content with better previews for different files such as images .bmp and preview of the embedded content on the visual editor content box. There are also new supported oEmbed content providers such as Issue, TED Talks, Mixcloud or Youtube playlists.
There are some changes affecting the editor content box such as the page scrolling (now scrolls post content box) and the Edit Post/Page menu bar (now will stick to top of content box, making it easier for the user while editing/adding new content). The feature Colour picker has been added again to the visual editor.
Regarding the plugins list, now they will be shown as a grid including thumbnails adding a popup windows with the information from plugin’s directory page such as comments and features. Also it has added a “Beta Testing” tab to plugins screen for new features-as-plugins.
Other changes affect the language management making the platform more accessible in other countries such as the possibility to Install WordPress in your language and Streamlined Language management right from the dashboard.
These new changes are already implemented in lots of websites, however they affect more of the back office. You can see the full list of changes in the official WordPress website.
One of the first concerns that people usually had when they join Twitter it was this strange feeling to be screaming into the void. When I joined, back in March 2010 twitter has only 30 million active users a month. Today, in 2014, this figure went up to 271 with a really interesting growing (Source: Statista)
We had to wait unit the platform was really established to get the new Twitter Analytics that were launched last week for free and for all the users. It is quite interesting to see how, until now, there wasn’t any real and 100% reliable ways to understand the impact of your tweets. It was really necessary have to wait 8 years to be able to use this stats?
But as the title stands, better late than never!
Twitter Analytics: how does it work?
The first step that you have to do start on Twitter Analytics is to visit the web: https://analytics.twitter.com and log in with your acount. The sooner you do it, the better so in some accounts it will only start tracking the impressions of the tweets after your first log in.
The dashoard is really user friendly and the way it shows the information is clear. If you are new on Twitter Analytics, you might not see any information about the impressions for your last tweets…
- Impressions: it shows the number of times that users saw the tweet on Twitter
- Detail expands: it shows and indication of the number of times that users clicked on the content to find out more, specially on pictures.
- Links clicks
- User profile clicks: how many people clicked on your user to see your profile
- Follows: how many followers you got directly related to this tweet
What are we missing on this Analytics?
Even though is a great new feature we miss three key points:
- More detailed information about the devices being used (PC, tablet or smartphone).
- Some tips to increase the impact of your tweets (best times, type of content working better for your audience…)
- More information backwards on past tweets.
Over a BILLION views so far!
What is all the fuss about? TED?
It is Simple!
Because they add value to people and change lives.
TED was founded in 1984 as a one-off event.. It is celebrating its 30th year!
We are lucky and in a positive position we can watch and listen to educational talks for free! Since June 2006, the talks have been offered for free viewing online, under Attribution-NonCommercial-NoDerivs through TED.com.
Why have I posted this post? Because I was inspired and I am regularly by watching these videos The talks have made a profound difference to the way I look at life and try to add value to others. I am not going to waffle much longer apart from a few facts and then list these great talks in the order of views from www.youtube.com
As of April 2014, over 1,700 talks are available free online and each one is short but powerful and maybe life changing.
The Power of inspiration and a touch of social media!
By January 2009 they had been viewed 50 million times.
In June 2011, the viewing figure stood at more than 500 million, and on Tuesday, November 13, 2012, TED Talks had been watched one billion times worldwide
- Sir Ken Robinson says schools kill creativity (2006): 27,834,485 views
- Jill Bolte Taylor‘s stroke of insight (2008): 15,649,895
- Simon Sinek on how great leaders inspire action (2010): 18,404,549
- Brene Brown talks about the power of vulnerability (2010): 16,271,061
- Amy Cuddy on how your body language shapes who you are (2012): 19,435,892
- Pranav Mistry on the thrilling potential of SixthSense (2009): 12,853,657
- Tony Robbins asks why we do what we do (2006): 12,266,315
- David Gallo‘s underwater astonishments (2007): 10,982,933
- Mary Roach on 10 things you didn’t know about orgasm (2009): 12,868,908
- Daniel Pink on the surprising science of motivation (2009): 11,225,772
Figures correct taken from the Ted Website 21/08/14
Below was taken from www.ted.com/about/our-organization/history-of-ted
As TED Talks continue to be watched around the world, with an average of 17 new page views a second, the TED, TEDActive and TEDGlobal conferences continue to inspire, motivate and thrill attendees. In 2014, TED celebrates its 30th anniversary in Vancouver, Canada, with TEDActive happening simultaneously in nearby Whistler. The theme of this milestone conference: “The Next Chapter,” both a reflection on the most significant developments of the past 30 years as well as a look at what’s ahead.
And of course, the TED story continues…
I hope you get inspired as I did and do! Sir Ken Robinson is still my favorite ! What is yours and please leave a comment, share with you audience/connections to inspire and share any videos/talks that inspire you TED or not!
There are only 10 in my list above, there are thousands out there!
Formerly known as a “weblog”, blogs today in modern society tend to rival mainstream media and with the introduction of numerous social media platforms, there’s no wonder as to why. Blogging is a great social tool that allows individuals to produce content, which can be created in the aim of educating targeted audiences, among other purposes also. When content is produced and deemed credible, with significant value to a reader, active participants and members of multiple social networks are encouraged to share and leverage articles to extended online networks. As such, why is it so important for businesses embrace the art of Blogging? Here are 6 essential reasons;
Set up a Blog
Companies that blog get 55% more web traffic and 70% more leads than those that don’t. Blogging is a great way there is to reach your target audience with the useful, educational information they’re out there looking for. Not to mention how much it helps your search rankings.
Set up an RSS Feed
Approximately 46% of daily internet users read more than one blog every day. By adding an auto-discoverable RSS feed, makes it super easy for power users to get your latest blog posts and news stories, as soon as you publish them.
Provide a link to company’s home page
65% of daily internet users read at least one blog. It must be noted that this could be YOUR blog, so make it easy for internet users to find it. This can be achieved by providing a link from your company’s home page, promoting the blog posts via your company’s social media accounts, and even through the reposting or sharing by employees.
Add social media sharing buttons
Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. As a result, it’s advised to add social media sharing buttons to your blog. These handy little buttons make it super simple for your readers to share your content on their social networks, in turn extending the reach of your posts to a wider audience.
Post insightful and informative content
90% of consumers find customer content useful, with 60% of consumers feeling a company’s positivity after reading the content. As such, be sure to put yourself in the position of your typical consumer, and consider what information would be of interest to you. Make sure the content is relevant and appropriate before publishing online, to ensure the article is enticing and stimulates positive emotions from targeted and potential readers.
Post content with relevance
82% of consumers enjoy reading relevant content from brands and 70% of consumers learn about the brand through articles rather than ads. Thus, blogs can provide companies an opportunity to truly connect with their consumers through the content they’re producing, to develop and establish long-term mutually beneficial relationships.
Conclusively, blogs are as popular as they’ve ever been before and allow businesses, other professionals or non-professionals to share expertise, gain recognition and establish a meaningful and rewarding online presence, whilst building a positive reputation among the online community. Therefore, if you haven’t started blogging as of yet, get cracking as you could be missing a trick or two!
Marketing Companies UK – Directory of UK Marketeers
You don’t have to be the biggest football fan in the world to realise the 2014 World Cup was one of the biggest events ever on Social Media. Many brands spent millions upon millions on their advertising campaigns on Social Media for the World Cup, some successful, some not so. But how did social media react to the World Cup final? This is how Twitter reacted when Mario Gotze scored the winner!
— Twitter Data (@TwitterData) July 14, 2014
You would of had to be living under a rock for the past 24 hours to of not heard that Germany are world champions again! Many German brands jumped on this as soon as it happened as they saw it was a great time to post. Here is our favourite!
The best extra weight we’ve ever carried! pic.twitter.com/qaknvITdGy
— Lufthansa (@lufthansa) July 13, 2014
As you can see, this tweet has over 13,000 retweets! Pretty remarkable isn’t it? Other big brands such as Audi, Mercedes-Benz came up with some pretty cool visual designs which you can see below. However their tweets haven’t been as successful as the Lufthansa airline tweet!
— Mercedes-Benz (@MercedesBenz) July 13, 2014
— AUDI AG (@Audi_Online) July 13, 2014
But what social media records were broken during the whole course of this World Cup? Well for starters, the Brazil vs Germany game was tweeted about 36.1 MILLION times! Astonishing right? Well, how about this then… When Germany won the World Cup yesterday, there was 618,725 tweets EVERY MINUTE! Records are there to be broken and this World Cup has done that! What was your favourite World Cup marketing campaign? Tell us in the comments below!