Understanding The Benefits Of LinkedIn

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LinkedIn- Why is it important?

It is true that over 272 million people are current on LinkedIn, however I feel there is a large proportion of people that aren’t spending enough time on the Platform. There are many profiles without profile pictures, relevant information or any recommendation and endorsements. Many of you might be thinking well I have a job, so why do I need LinkedIn. However the power of the Platform is growing. To be seen as a professional company not only does your company page need to look professional but also your personal profiles need to reflect on the company information. So there are some factors you may want to consider.

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The Professional Networking Site

LinkedIn unlike other platforms like to be known as a ‘Professional Networking site’, rather than a ‘Social Network’. It appeals to professional who would like to connect and link themselves with other professionals within their industries. Individuals come onto the platform for strictly businesses, whilst many senior professionals fail to take likes of Twitter and Facebook seriously, LinkedIn provides them the perfect answer to Networking online ‘The Professional Networking Site’.

Connecting with Professionals

LinkedIn’s main purpose is to connect with people within the same Industry or similar interest, this could have many benefits. You may have questions about your sector which you can share with connections and they will then help you. You can also connect with potential clients. Connections also allow you to find out about networking events that will take which will place allow you to meet new people and potential clients.

Promote Yourself

Whether you have a job or not updating your Professional Profiles can bring many different opportunities. Your LinkedIn profile is like your online resume, it can help you find a new job or just simply promote your accomplishments. If you’re a business or a sole trader you can promote yourself and your business.

LinkedIn Groups

Joining groups is a great way to engage with users, share ideas and learn new things. It is a way to get you out there and seen, it is also a great way to gain knowledge and understand things better. It is great places to find connections that could be of business benefit in the future.

Influencers

I would be scanning through Google previously to find out news and articles about brands and leaders I was interested in but now I can read stories and articles on LinkedIn shared by high-profile figures like Bill Gates, Warren Buffett, Sir Richard Branson and many more.  Since signing up to LinkedIn I have been able to keep up more with current affairs that impact the industry that I am in.

Do you know 95% of LinkedIn users aren’t utilizing its full potential. Gain 5 to 10 leads a week using our proven formula, attend our workshop delivered by No1 LinkedIn expert – Mark Hamilton Taylor, click here to see more details.

Top Ways to Engage on Social Media

You Have to be Extraordinary

To be seen or heard.  With so many people on social platforms and every company trying to take advantage of the pool of data that is out there, you can no longer just post and hope to get attention.  Businesses have to start thinking outside the box to be creative and more engaging than ever before. Seth Godin made a point about how no one pays attention to the cow, however if the cow was purple everyone would notice it and in today’s environment most likely tweet it.

See how you stand out?

Create Content Which Isn’t Always Asking Your Customer to Buy

Everyone is trying to sell you something somewhere so build relationship through content which then allows users to engage. Examples like competitions, getting users to comment and share.

We Read and See What we Want to Read and See

We get 100’s of emails and see 1000’s of pieces of content each day.  Ask yourself, what do you read? What gets noticed?  The simple answer is you read what you like and what you’re interested in.  The rest of it gets thrown in a virtual trash can.

Social Listening Might be the Answer 

Listen to what your target audience is talking about, get involved in conversations, respond to their tweets and by doing this join into the conversation. Hyatt Concierge (@HyattConcierge) are a brilliant example of this method being put into place, Hyatt would pick a comment you made about a place up and join in on the conversation.  This builds engagement, trust and then finally drives relationships.

Reduce the Barriers of Entry

Successful marketing is about reducing barriers to entry for customers, the easier it is for customers to click buy, the more likely they will be to make an impulsive purchase.

Respond to Content you Create

So many companies create great content, but then fail to follow through with the engagement. After you have posted something great you have to continue the communication when users comment. If you are only posting content it looks like it’s being done for no reason, however responding to the discussions makes it a far more engaging post and has a higher chance of going viral.

Stop Selling Start Thanking

Posting and advertising isn’t just about selling, SMA Milk recently realised a TV advert which told mums what a great job they do. There was no sales pitch in the ad it wasn’t tells mums to go and buy SMA, it was just telling mums that they do a great job. This then connected mothers to SMA.

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Here at Social Media Buz we create exciting content which catches attention, we engage with people in real time, allow clients to generate leads and improve ROI. There is no time to hold a board meeting in when someone tweets something; you have to be creative yet fast. Have a chat with us today about how we can help grow your Social Media Platforms.

What do you think the best way to engage with our audience is please leave comments behind and do not for get to share this blog?

Please comment, share and like.

Most Retweeted Tweet Ever!

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An unbelievable social media record has been achieved and it will amaze you! At this moment in time, ONE tweet has gained over 2.7 MILLION retweets! Pretty cool eh? This is now the most ever retweeted tweet of all time, nearly 4x more retweets than the previous record holder Barack Obama (@BarackObama) with his tweet “four more years”.

But why is this tweet the most retweeted of all time? The tweet was from Ellen DeGeneres (@TheEllenShow), who hosted the 2014 Oscars. The tweet itself was a picture, a selfie to be more precise but a selfie with a twist, a star studded twist... This selfie included many showbiz stars including the likes of Brad Pitt, Bradley Cooper and Meryl Streep! It was a massive hit on Twitter and it will take some beating! What could possibly overtake this?

On the 3rd of March, we did a little social media experiment at 1:10pm – 1:11pm to see how many retweets it got within that timeframe and there was a total of 741 retweets in one minute! Amazing right? But imagine the volume of retweets it received when it was first posted! It’s safe to say, this tweet was one of the first things to go viral this year! What will be next? Tell us your thoughts in the comments below!  I guarantee you now while you are reading this, refresh the page and see the number of retweets change.

Why is Twitter Trolling

charloteTrolling is the act of targeting and harassing someone online via social media platforms; it’s a horrible and possibly deadly trend that seems to be taking over the internet in the recent years especially on twitter.

Charlotte Dawson is an Australian supermodel who had worked previously on shows such as Australia’s next top model, on the 23rd February 2014 she was found in her Sydney apartment and eventually passed away from taking a large quantity of prescribed drugs.

Charlotte had been dealing with depression for a while however it was not that, that made her make this decision, she took her own life due to large amounts of hate related tweets and twitter trolling.

It has been discovered that the evening leading up to the sad event Charlotte had been sat up until the early morning defending herself against online trolls who had started the hash tag #diecharlotte 

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Unfortunately it had become too much for her and she posted one final tweet which read ‘you win x’

This is not the only case of online trolling, many of people all over the world become subject to these dreadful crimes, however it takes a high profile case to bring the situation into light, if social media trolls can abuse and claim the life of a strong, mature woman, what hope do our teenagers have when faced with it ?

What gives someone the right to hide behind and computer screen and hail abuse of a complete stranger just for a laugh?  Why is it no considering a crime or illegal to do so?

Recently teenagers all over the world have been taking part in a game they call Nek Nominate, in this game a FRIEND nominates another FRIEND to drink a large concoction of alcohol and also may ask them to do something bizarre at the same time.

This game circulated the web for a number of weeks and ended with people dying, it then came about that if you had nominated someone to drink and they sadly died off doing so, you could get prosecute for manslaughter.

A person can willingly accept a ‘game challenge’ off a friend, sadly died from doing so and the friend who was taking part in the game gets charged… however a person can commit suicide because of constant taunting and abuse off a complete stranger and nothing happens to the stranger inflicting the pain ?

Isn’t bullying and harassing someone to the point of death more of a crime than nominating a friend to take part in a game which they accept out of their own freewill?

A law or punishment to someone who is seen to start online trolling surely would see a decrease in the number of cases, as people have the thought of punishment if they are found to be involved with trolling. It seems to be a simple answer but surely we should be implementing some kind of punishment as it is basically manslaughter.

By Zoe Cresswell

How to Promote an Event Using Social Media

To start off with you should NEVER wait until the last minute to start promoting your event. If you do you will find yourself being rushed and over promoting which can be a massive turn off to fans and followers.

Depending on the size and reach of your event you need to start early enough that you can start teasing the event and all its benefits. Typically starting no later than a month in advance for smaller events (under 50 attendees).

Click for LinkedIn Company Page.

Click for LinkedIn Company Page.

Create a Hashtag:

One of the main things to consider is to create a hashtag (#).

Hashtags are everywhere and I mean everywhere you go! They are on all of the major social media platforms (excluding LinkedIn).

Why should you use a Hashtag for an Event?

As a marketing specialist, you are putting on all kinds of events to show your expertise and acquire new clients! It’s time to use hashtags to increase awareness and the visibility of your events.

By including a hashtag in your promotions, commentary, and post-event thank yous, you’re not only pulling a conversation together, but you’re also making it easy for people to find photos and increasing engagement.

Choosing a Hashtag:

Unique: Search Twitter for the hashtag you have in mind. If it has been used recently, you will need to rethink it. If not, take it!

Short: Remember, on Twitter you only have 140 characters to use. Because that’s where most of the conversation will be taking place, you need to make sure to keep your hashtag short.

Related: Your hashtag should reflect your event.

Memorable: You want your attendees to use this hashtag when they are talking about your event. This means that you want them to be able to remember what hashtag is associated with the event, without them having to try and find it every time they want to talk about your event.

What to Send Out:

  • Teasers
  • Articles
  • Tips
  • Short post that answer a question, address the class/event topic or give insight into the type of information that will be presented at the event.

Focus on what is in it for the attendees and what the key takeaways they should expect to receive from attending this event, promoting an event is all about adding value to others, nobody is going to turn up to it if people aren’t going to be able to get something from it.

Pushing the Event:

  • Offering an early bird ticket price for those who take advantage of buying tickets early.
  • Create an event page on your website. No matter how you sell your tickets you should always have a well optimized event landing page right on your website. It should be easy to navigate and very easy to purchase tickets from.
  • Create a short promotional video for your event. Talk about the benefits of attending and the perks of signing up early. What is your event all about etc. Don’t come off too sales’ or promotional.
  • Remember you are trying to get people to see the benefit to them in attending.
  • If you are hosting a larger event with more than a few speakers, consider interviewing them and posting clips to your event page, social media and in your email marketing.
  • Make your event page, ticket sales, videos, and other content share able  across all the major social networks. Make sure that after someone purchases their ticket they are able to share that information on Twitter, Facebook and beyond.

After the Event:

  • Track everything – It is vital to make sure that you track a lot of different things after the event e.g. How many people used the hashtag, how many interactions and mentions you received, see how much reach that night got by using a Third-Party Application such as TweetReach.
  • Report – Put together a document of all of the statistics from tracking it, this way you can show the success of your event also use it as feedback to improve for your next event.
  • Try and finish of replying to all people who engaged with you.
  • Thank all attendees for coming.
  • Continue uploading videos and photos from the event, also share other peoples photos and @ them in.

Final Thing to Think About:

Don’t over promote, just because you have an event to promote does not mean that is all you should be using your online influence for. If you push too hard your fans/followers/customers will get frustrated and annoyed. Remember you are trying to excite and entice not annoy.

Facebook Snap Up Whatsapp For $19bn

IN20_FACEBOOK_WHAT_1762743fYesterday evening, news emerged that Facebook purchased the instant-messaging service ‘Whatsapp’ in a deal said to be worth around $19bn.

Whatsapp is the only internet based app that gets more engagement and a higher percent of people, daily, than Facebook itself. Now there’s a fact!
With over 450 million monthly users, Whatsapp is currently sitting top of the tree. Skype, WeChat, Viber, and Blackberry Messenger (BBM) also make up the top 5 of most monthly users.

graphDespite the purchase of Instagram in 2012, this  will be the largest single acquisition Facebook have performed in all of their 10-year history. It seems as though Facebook are going all out though, having also had a reported offer of $3bn for direct photo messaging app,  Snapchat in 2013. This has, in fact, made people question the intentions of Facebook. Rather than internally growing, it is said that Facebook are trying to “buy growth” by purchasing popular applications [such as Instagram].
You can only survive in the Social Media industry if you are creative, innovation and, of course, popular!

Is this a “panic buy”? Have Facebook ran out of internal ideas?

Jan Koun, founder of Whatsapp and former Yahoo engineer is now set to join Facebook’s Board of Directors. The Ukrainian and his employees will also receive $3bn [£1.8bn] as part of the deal.

 

 

 

 

5 Social Media Trends for 2014

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* Click the infographic for more info.

The Top 5 key points you need to know for 2014…. are right here!
We know Social Media, as an industry, is about to EXPLODE so why not get ahead of the game in 2014 and pick up on the useful trends.
Facebook? Google +? Twitter? LinkedIn? Don’t worry, we have it all covered for you.

With Social Media being such a new industry, you ARE going to get things wrong. Businesses struggle. It’s a fact.
They may try, but give up and think that it’s not worth their time.
Wrong!
If you’re doing it wrong, then you’re doing it the wrong way.

We hope these trends will help you.

Produced Social Media Buz

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10 Social Media predictions for 2014

We know this is a bit late, but we figured better late then never! With 2013 well and truly gone we look to 2014 and the social media trends it will bring. 2013 has been a year full of social media trends whether it be the rise of new platforms such as Pinterest and Snapchat or even sad news such as the passing of former South African President Nelson Mandela, Glee star Cory Monteith and Fast and Furious star Paul Walker or even the very public meltdown of former child actress Amanda Bynes. This year has certainly been an eventful one, but what can we expect for 2014?

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By Thomas Parker

How To Write A Successful Blog

Have you ever wanted to write a blog but don’t know where to start?

Are you a good speaker or writer but are coming to a halt when trying to convey these ideas on the blank computer screen in front of you?

An idea may be fresh in your mind and seem like it would make a great impact but I know for one that it can be a daunting task actually writing a blog, well you can stop scratching your head and staring blankly at the page because we have listed  some brilliant tips that will help you write a successful blog!

1 – What are you going to write about?

Now this may seem like a silly step to start on, but think about it have you decided what subject/genre you are going to write about? Have you decided what target audience you are aiming at? Have you decided what writing style  your audience requires?

If you have then thats great news! You are one step closer to creating a killer blog however, if you haven’t answered any of these questions with a solid ‘yes’ then this is the first thing you need to do.

Many people do not start their blog with a clear goal in mind, they know they want to write a blog but they haven’t  thought about content and target audience. This leaves them sat in front of their computer screen with a blank look on their face and a blank document. I suppose you could call this process  step ‘planning’ and it’s one of , if not, the most important part of blog writing. Does a fashion designer make a garment without planning? No … they come up with an idea, do their research, gather materials and equipment, find their templates and then they start ! Does a football manager just let his team wander on to the pitch ? No… he comes up with a strategy, plans which players he will use and their positions, runs through the structure with them, they’ll train and then they’ll play the actual game, blogging is no different to these two jobs or any other job for that matter, planning is vital!

2- How have other people done it ?

Everyone wants to write their own unique blogs and you can ,however it is a really good idea to find out what  blogs are out there like the one you are planning to write this doesn’t mean you need to copy what they do or their writing style but it is a good way to see whats successful and what is unsuccessful with your target audience, after all everyone is different, this step is basic ‘research’, you are looking at your demographic, the popularity of your chosen subject and how your blog is going to fit in, the whole point of a blog is that people are going to read it, so there is no point going in with no knowledge of what is working, for example you wouldn’t write a blog about ‘the best way to cook steak, rare’ and then aim it at vegetarians (I know that is an obvious and silly example, but you get the point)

3- Make it personal!

People tend to think that because they are writing a blog it has to be formal and written like a news article, this isn’t necessarily the case., a reader will respond better to a blog that has personality,  it will grab their attention more if you crack a few jokes or include some quirky examples during your blog, like I have done  in this  article ,readers like to feel as though they are talking to a friend rather than reading a blog, so keep it lighthearted and fun.

4- Images are king

You may be thinking ‘ i’m writing a blog, its about the writing why do I need images ? ‘…. well its all about visuals! people will get disinterested if they click on your blog and all they see if pages full of words, its a nice way of breaking up all the paragraphs and adding a hint of ‘glam’ to your blog.,people like to have something to look at, its also a nice touch especially if you are writing about a person or an event, it helps the audience build a picture in their mind whilst reading your words.,lets be honest would we read a magazine if the front cover was just plain or just words and when you flicked through, it was just pages upon pages of words, the answer is no. not  many would.

5- If you’ve got it, you don’t necessarily have to flaunt it!

If you’ve followed the first three steps, are happy with what you have so far and feel that its  solid enough to publish … STOP RIGHT THERE!

I and many other bloggers would suggest holding onto and cherishing your blog for at least three weeks  before finalising it, writing a great blog doesn’t happen overnight  (unless you are writing about a current subject such as news  or celebrity)

Some blogs are meant to be held onto and worked on, if your blog is one of those you will know!!!

6- Now you can shout about it

If you’re ready to publish your blog after writing it or holding onto it and perfecting it , then go right ahead, ( we suggest giving it one last check over, just incase)

the best way to get views and shares on a blog is to advertise it, talk about it on your social media sites, Facebook, Twitter, Linkedin or your website, if you have one, you can even share it with your friends, family or colleagues and cheekily ask them to share it for you, Its not a massive ask and it will see your blog getting more and more traction each time its seen and shared,.

You never know this could be that one favour you are owed by a friend for paying their half for the takeaway  friday night and this could see your blog reaching new, successful levels!

So good luck and happy blogging

By Zoe Cresswell