LinkedIn- Why is it important?
It is true that over 272 million people are current on LinkedIn, however I feel there is a large proportion of people that aren’t spending enough time on the Platform. There are many profiles without profile pictures, relevant information or any recommendation and endorsements. Many of you might be thinking well I have a job, so why do I need LinkedIn. However the power of the Platform is growing. To be seen as a professional company not only does your company page need to look professional but also your personal profiles need to reflect on the company information. So there are some factors you may want to consider.
The Professional Networking Site
LinkedIn unlike other platforms like to be known as a ‘Professional Networking site’, rather than a ‘Social Network’. It appeals to professional who would like to connect and link themselves with other professionals within their industries. Individuals come onto the platform for strictly businesses, whilst many senior professionals fail to take likes of Twitter and Facebook seriously, LinkedIn provides them the perfect answer to Networking online ‘The Professional Networking Site’.
Connecting with Professionals
LinkedIn’s main purpose is to connect with people within the same Industry or similar interest, this could have many benefits. You may have questions about your sector which you can share with connections and they will then help you. You can also connect with potential clients. Connections also allow you to find out about networking events that will take which will place allow you to meet new people and potential clients.
Whether you have a job or not updating your Professional Profiles can bring many different opportunities. Your LinkedIn profile is like your online resume, it can help you find a new job or just simply promote your accomplishments. If you’re a business or a sole trader you can promote yourself and your business.
Joining groups is a great way to engage with users, share ideas and learn new things. It is a way to get you out there and seen, it is also a great way to gain knowledge and understand things better. It is great places to find connections that could be of business benefit in the future.
I would be scanning through Google previously to find out news and articles about brands and leaders I was interested in but now I can read stories and articles on LinkedIn shared by high-profile figures like Bill Gates, Warren Buffett, Sir Richard Branson and many more. Since signing up to LinkedIn I have been able to keep up more with current affairs that impact the industry that I am in.
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