Top 5 Webinars!

1) Secrets To Get Hired On LinkedIn

Here is some fantastic advice on taking your career to the next level! Check out this Webinar, “3 Secrets to Getting Hired with LinkedIn,” where it is revealed some of the most powerful online tools.

2) Seven Social Media Ad Trends In 2014

This superb Webinar answers many questions such as how do marketers feel about using paid social media advertising and what opportunities lie ahead in video, mobile and native advertising in social media?

3) How to create remarkable content

Unsure on how to make your content great? This Webinar gives advice on the types of content you need to create, re-packing your existing content and creating a template for your content.

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4) Facebook Marketing Webinar Series

Want to learn more about Facebook Marketing? This amazing Webinar shows you how to organically grow your Facebook fan base and how to use Facebook ads to generate leads.

5) Calls to Action Webinar Series

This Webinar teaches how to understand Call to Action placement and performance. It also teaches us about why placement of Call to Action is so critical and how to properly place them.

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Instafax: the new BBC news system on Instagram

InstafaxJust goes to show how much individuals depend on social media that the BBC is testing a new way of distributing short 3-15 second videos. Sharing with the world vital news straight as it happens. It’s a new service called Instafax which uses Instagram to share videos and other news related events that accures. The BBC thought it’s a clever and unique way to have the news straight as it happens easily consumed by people on the go.

It could be a disaster or it could be a success yet saying that however, the experimental service looks to have taken its first steps online today. As it’s new to the social media spectrum yet to release a quick 3-15 second video clips. It provides short concise summaries of the most relevant facts of multifaceted new stories in an quick and easy way to understand. It’s a clever way for the BBC to resort to 3-15 quick videos as it grabs your attention better and it would encourage more traffic towards their website to read the full story.

What happens with the engagement?

Yet having said that, with their official Instagram profile they’ve got 5,529 followers, with a following of nothing so straight away you feel the follow ratio is great. However it’s not gaining massive engagement on each clip that’s been uploaded only gaining 50 likes or 80 likes for any other user it would be a great starting tool, yet if they want more people to keep up-to-date they have to make it more engaging for everyone. That being said going by their engagement from their followers it’s only 1% of their followers actually liking their content they’re sharing. The BBC has always been the main face of quick important news for everyone I can see why they are focussing on a popular social media platform like Instagram to gain more of an increase in appreciation in news and culture.

By Liam O’Leary

How To Add And Remove Admins On A Facebook Page

If you are running a large Facebook page, it is essential to add admins to help with the running of the page. It takes the weight off your shoulders and could potentially improve the page! Here is a step by step guide on how to add an admin on to your Facebook page!

First of all, you click edit page at the top of your page

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Secondly, you select manage admin roles.

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Thirdly, if the new admin is your Facebook friend, begin typing their name and select them from the list that appears. If the new admin is not your Facebook friend, enter their email address.

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Then click Content Creator to select an admin role from the dropdown menu.Image

And finally Click Save and enter your password to confirm.

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However, whilst it takes less responsibility off your shoulders, there is more risk that these admins may possibly run the page poorly and you start to see the page being unliked. So what do you do when it all goes wrong?

Here is how to remove admins from a Facebook page!

Firstly, from the top of your Page, click Edit Page

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Next, select Manage Admin Roles

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Click x next to the name of the person you want to remove

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Click Save

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By David Kenning

14 Quotes To Motivate You For 2014

1)   “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” –Michael Jordan

2)   “When I was 5 years old, my mother always told me that happiness was the key to life.  When I went to school, they asked me what I wanted to be when I grew up.  I wrote down ‘happy’.  They told me I didn’t understand the assignment, and I told them they didn’t understand life.”  –John Lennon

3)   Nothing is impossible, the word itself says, “I’m possible!” –Audrey Hepburn

4)  “Build your own dreams, or someone else will hire you to build theirs.” –Farrah Gray

5)   “I didn’t fail the test; I just found 100 ways to do it wrong.” –Benjamin Franklin

6)   “Happiness is not something readymade.  It comes from your own actions.” –Dalai Lama

7)   “The best revenge is massive success.” –Frank Sinatra

8)   “Two roads diverged in a wood, and I took the one less traveled by, and that has made all the difference.”  –Robert Frost

9)   “The two most important days in your life are the day you are born and the day you find out why.” –Mark Twain

10)  “Your time is limited, so don’t waste it living someone else’s life.” –Steve Jobs

11)  “Teach thy tongue to say, “I do not know,” and thous shalt progress.” –Maimonides

12)  “Go confidently in the direction of your dreams.  Live the life you have imagined.” –Henry David Thoreau

13)  “I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.” –Nelson Mandela

14)  “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbour, catch the trade winds in your sails.  Explore, Dream, Discover.” –Mark Twain

A look back at 2013

2013

As the new year is slowly creeping upon us, it time to look back on 2013. So, what happened in 2013? Andy Murray won Wimbledon, Nelson Mandela sadly passed away, and we had the introduction of the first “smart watch”.

Well, thats what you would have found if you were on Twitter. Personally, I find that the news just isn’t for me. I find myself waiting hours on end to find out bad news after bad news, and who wants that, really? Instead, I get my iPhone out, go straight to social media, to final all the latest on the news that I actually want to hear about and avoid the long winded nature of the news, where you’ll rarely find anything remotely positive. So instead, 2o13 became the year where the news was right where you needed it to be, in your hand, at a click of a button, alongside the rest of all of your interests and fascinations. Its simple, straight to google, type away, and boom, your answer is right there.

But what was the most popular search on Google for 2013?

Well the answer is pretty simple, Facebook, yep, Facebook took the number one spot on the searches on Google for 2013, even beating Google’s own Youtube. Google also address the most searched “What is…” questions, where Facebook topped this search also around the UK.

The second question within the top ten, was a little more heart felt, “what is love?” The remainder of the questions consist of “what is minimum wage?”, “Universal Jobmatch,” and topics surrounding cancer, energy and blood pressure.

But throughout the year, the most searched terms on google are as followed;

1. Facebook – The most popular social media site around the global

2. YouTube – The second largest search engine in the world.

3. Google – The name itself of the most used site on the world web.

4. Hotmail – Popular email service

5. Ebay – Online auction site

6. BBC News – sharing a range of global and local news

7. Amazon – World’s largest online retailer.

8. Daily Mail – Print and online news paper

9. Argos – High street and online catalog store

10. Yahoo – Multinational Internet corporation

By Georgia Tims

Walsall Works

The Rise And Rise Of Pinterest

Here is something which may blow your mind. You must know what Instagram is? Millions use it and it is one of the most popular social network sites. However, it is not the number one picture sharing website. Small but mighty, Pinterest is not only the number one photo sharing site but also the 5th most popular social media website.

But, if you ask the average teenager if they use Pinterest, the likely response you’ll get is a blank expression. With 70 million users (as of July 2013), Pinterest isn’t as popular compared to it’s competitors Instagram and Flickr who have more than 85 million users each but it is most notable for the amount of female users registered on there (over 80%).

Stat attack!

  1. Pinterest generates over 400% more revenue per click as Twitter and 27% more than Facebook.

  2. The average time spent on Pinterest is 14.2 minutes.

  3. 80% of users are female.

  4. Pinterest has 1.36 millions visitors per day.

  5. 80% of Pinterest pins are repins. Therefore, the more you share and pin, the more it will get spread around.

What makes Pinterest so different though? Pinterest allows users to create collections of photos and when they have been created, users can repin photos to their profile.

It is a unique website and is only going to get better in 2014! It is miraculous the progress which has been made in the space of a couple of years and there is a feeling that Pinterest are just getting started!

By David Kenning

Nelson Mandela

Nelson Mandela

“Love comes more naturally to the human heart than its opposite.”

Nelson Mandela, one of the most influential and inspirational human beings of all time achieved eternal freedom on the 5th December 2013. A man who not only inspired a nation or continent, he inspired a generation. He was South Africa’s first ever black president and he won over 250 honours including the Noble Peace Prize in 1993, Nelson Mandela changed the world.
He was a man who never gave up, stood up for what he believed in and spent a third of his life in prison because he changed the world, he changed how we think, speak, act. His achievements make him one of the most outstanding figures in the 20th century, a man who will always be remembered.

After serving 27 years in prison for fighting against Apartheid, he was released from prison in 1990. Four years later, he not only became the first black president of South Africa but he was also the first president to be elected in a completely democratic election. He was the man who finally broke down racial barriers in South Africa and brought white and black’s together for the first time ever in South Africa.

Here is a selection of tweets from people across the world, ranging from sportsmen to presidents to musicians. These tweets just show how influential he was to the world and how much he will be missed.

RIP Nelson Mandela. No words to describe the goodness you have brought to this world. Sad to see you go. Inspirational, my only ever hero.

Nelson Mandela may be gone but he certainly will not be forgotten.

“Death is something inevitable. When a man has done what he considers to be his duty to his people and his country, he can rest in peace. I believe I have made that effort and that is, therefore, why I will sleep for the eternity.”

Nelson Mandela 1918 – 2013.

My Experience as an Apprentice

Now, I’m sure you all know that stage where you can’t find a job?

Or even the stage where you have had enough of your job and want a new one?

Yes?

Well that was the position I was in.

When I first worked in retail and yeah it’s okay and everything and a great way of earning some extra money whilst at college, but I was just so bored of leaving college at 3:30 on a weekday then having to be at work 5-9. I know it’s only 4 hours but it’s one of those where you just don’t want to go, the journey there is horrible and that feeling you get just before you walk in, I’m sure you have all experienced that.

Swiftly moving on, I remember coming home and my mom had mentioned starting an apprenticeship and I thought I’d do a little research, anyhow I went to the Sunemployment Roadshow in Edgbaston and the only thing I was interested in was the apprenticeship scheme, I loved the fact that you can get paid for learning. I’ve always stuck by the quote “Find a job you like and you’ll never have to work a day in your life” I have stuck by this quote ever since I came across it. I registered on the apprenticeship website and applied for multiple positions and I had an interview for a graphic design company, I was really happy that I got an interview but something just didn’t feel right at all. I went for the interview and I thought it went really well, but it didn’t as I didn’t get a second interview.

The other apprenticeships I applied for were other graphics design positions and also a social media apprentice. At the time I wasn’t’t really concerned which one I got as I just wanted a change and I wanted something to kick start my career of. I got a screening for the social media position and I was psyched that I got it. Anyway, I had the screening and it went really well, I was nervous but on the other hand I had a really good feeling. I got a call back and they asked me to come for a proper interview, I was over the moon. When the date arrived I went for the interview, turned up nearly half an hour early and you know that feeling where you’re waiting for your interview? Time goes by insanely slow. Moving on, I got a call on the 15th August 2013 and I got the job, the start date was the 19th and I was so happy.

When I started I literally had no idea what social media even meant, all I could think of was Twitter & Facebook… I was wrong… Very wrong. Social media isn’t just ticking boxes it’s a way of doing business.

And to this day I have learnt so much, I have built my LinkedIn profile, generated leads and I even have my own business cards. Now I never would have thought that I would have even had my own business cards let alone my own desk. An apprenticeship has made me understand and even realise the advantages of doing an apprenticeship scheme, referring back to my quote “Find a job you like and you’ll never have to work a day in your life” I don’t work a day in my life, this isn’t a 9-5 job, it’s a lifestyle and I love what I do. I chose this route over university and boy am I glad I did. The difference between university is, at university you pay to learn where as an apprenticeship scheme you get paid to learn…  in an apprentice you get a qualification and an 85% chance that you will stay in employment and also a 64% chance that you will stay with your current employer. Whereas at university you have a 50% chance of getting a job in something that you have a degree in… Now that’s silly… You pay to learn something for 2-4 years at university and you have a 50% chance of getting a job, or you can start an apprentice like I did and not know anything about it all, and you can get paid for it…

That’s why I chose an apprenticeship.

If you would like to follow the path I took, there are 10 social media apprenticeships available now in Birmingham. For more information please click here.

By Luke Priest

How To Build You Profile on LinkedIn [Infographic]

LinkedIn is the most popular social networking platform for business professionals. There are endless opportunities to help you succeed in the professional world, from motivational articles to new career opportunities, you can find it all on LinkedIn. Whether you are new member or a veteran you should always be updating your profile and if you haven’t touched it in months, now is the time to step up and give your profile a makeover! But what makes a perfect profile? I have put together a few tips for your to revamp your professional profiles and be the new, digital you!

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By Heather Wong

Top 10 Infographics That I Have Come Across

Over the weekend, I was scrolling through my Twitter feed on my phone and noticed quite a lot of Infographics that people were sharing,  when I arrived home I just had to get them up on the computer to get a better view and I was truly blown away. I’m a HUGE fan of Infographics and the more I see them, the more I fall in love with them. I collated a top 10 and here are the results.

1.

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This has to be one of my favourite infographics I have ever come across, I think it has a very sleek professional look to it, including facts on why B2B companies invest into social media, which social media platforms these type of companies use, it also covers the top industries currently on LinkedIn and B2B content marketing realities.

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This is more focused on the statistics of all the social media platforms, it covers the amount of users, the gender percentages and many other facts, take a read.

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This one is more aimed at statistic (everybody loves statistics) running through what devices are striving forward with social media platforms and which countries have the most users.

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This infographic is from Huffington Post, going through which platforms marketers’ use and how many posts are posted each day on each of the platforms.

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This infographics main aim is on Twitter, going through all the numbers behind it. It shows us which user has the most followers and who is tweeting the most. The best #’s that get the most interactions. Even though some of the statistics are a little bit off as Katy Perry ‘roar’s’ past Justin Bieber gaining the No.1 spot for most followers, it is still an incredible infographic.

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This one goes through the state of social media. “These statistics will settle your superstitions about the effects social media marketing is having on its users” including marketing facts and how they use platforms.

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The infographic is from the social media week powered by Nokia during the week of February 18-22. Even though the facts are mainly aimed at what went on during that week but this infographic shows what can be achieved in one week.

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This one focuses on social media marketing, it has 14 facts on marketing, and I quite like this one as it focuses on the “flight” of marketing in 2013. Overall, I think that the design is beautiful and it really does catch your eye.

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This infographic is about the way that word of mouth influences marketers. Personally, I feel that word of mouth marketing is revolutionary, it is a way This one also focuses on small little statistics that’ll draw you in.

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Last but not least this infographic ask the question how social is B2B? and also including statistics that’ll help and potentially change the way that your business works.

By Luke Priest