Technology has become a necessity for everyday life. We no longer depend on daily newspapers – we depend on newsfeeds. We no longer depend on weather reports – we depend on navigated devices. We no longer depend on postmen – we depend of delivery receipts. So, what can we expect when we entwine traditions and technology together.
- a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.
Augmented reality can be traced back to 1990, when Professor Tom Caudell focused on a project of finding new way to help his company’s engineering process and involve the use or virtual reality. Caudell developed software which displayed the position of certain cabling during construction which made the process much less complex.
And now, without even realising, we view augmented reality on a daily basis, with thanks to software and devices such as green screens, gaming consoles and mobile apps. But since the launch of Google Glass, in a bid to be crowned augmented kings, it seems other organisations are determined to join in the battle.
Here are a few other strong marketing campaigns who have utilised augmented reality;
ModiFace – Skin Care Virtulisation
A virtual make-over that powers over 150 web and mobile apps, to virtually trial make-up and products to match and suit your style.
With nearly 50 million downloads, ModiFace certainly got the cosmetic industry talking!
Similar to Google Sky Map, it shows the stars over your head to find constellations and notable stars. Great for stargazers and learning astronomers.
This app features has the ability to superimpose various furniture into your own photographs of your own setting to see how the items would look. You can also scan physical copies of the IKEA catalog to search for it in the app.
Similar to ModiFace, TryLive, allows users to try on glasses, jewellery, clothes, shoes and even customise their homes too, before making the purchase.
Taking “try before you by” to a whole new digital level.
Starbucks Magic Cups
By downloading the Starbucks app, consumers were able to point their mobiles at their Starbucks’ cups in order to view festive animations.
Skoda – Waterloo Station
By using one of Europe’ largest advertising screens Skoda tried to target stressed commuters, inviting them to customise the new Skoda Fabia and showing the results being brought to life on the digital screen.