For a lot of businesses, the question of where to pin or not to pin is probably a question they’re still asking themselves. But with 43% of Pinterest users agreeing they follow brands and companies they identify with compared with only 24% of Facebook users, it’s no wonder more and more businesses are converting to pinners. It’s a great way for businesses to really stamp their brand style all over a social media platform and in return gain a following of paying customers.
Last year alone Pinterest represented 17.4% of social media revenue for e-commerce sites compared to 2011 when it was only 1.2%. It’s clearly easy to see why more and more businesses are trying to jump on the pinning bandwagon.
So with this in mind, here’s some great tips on how to get started and manage your business Pinterest account.
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By Tom Parker
► My personal goal is to make an authentic difference to society.
► My professional goal and passion is developing people and businesses.
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