Long Jump Social Media

Optimal Lengths for Social Media Content

In recent years, as time continues to tick, traditional media is being neglected as digital media comes into prominence. Given that the power of the internet allows all users to become authors, use of the digital space is adopted more so by individuals and organisations alike. One of the great benefits of creating digital content, is that the limitations such as: how much space is left on a page? Are too many images included? Is the text too small, are completely non-existent. However, with that being said, there’s no question that there are digital principles in place that need to be taken into consideration when posting on social media.

As such, it’s important to see in the eyes of your target audience and contemplate whether you’d be interested in listening, reading or watching a piece of content that is too long. Ask yourself one question, ‘will I get bored half way through?’ and be honest with yourself, even if it was yourself that created the content. To make things seem more straight forward, here are some valuable guidelines to abide by, when creating different forms of content on social media platforms:

Character count

  • Tweets – 71-100 [Tweets including this number of characters can produce 17% higher engagement)
  • > Facebook – 40 [Posts including 40 characters can gain up to 86% higher engagement than those with more characters]
  • > Google+ – 60 [The first line of the main content must grab the reads attention, if the headline can not fit on one line – to ensure content is read]
  • > Paragraphs – 40-55 [Larger fonts in opening paragraphs entices the reader and allows them too jump to the section in which they find of most interest]
  • > URL Domains –  8 [Be sure to keep domains short, sweet, easy to spell and read. Numbers and symbols should be avoided and URL’s should end in .com, preferably]
  • > Hashtags (#) – 6 [Ensure that the use of slang, number and spaces are limited, unless they’re appropriate and necessary to your campaign]
  • > Email subject lines – 28-39 [Email subject lines receive a higher open rate than those of a higher character count]
  • > Title Tags – 55 [Be wary that titles that exceed this limitation will be shortened with an ellipsis]

Word Count

  • > Blog Title – 6 [Readers tend to read the first and last 3 words within a title, so whatever you decide to choose as your blog title, make sure it packs punch!]
  • > LinkedIn Post – 25 [When marketing to businesses aim to contain 16-25 words. However, if marketing to consumers, aim for 21-25 words, to encourage shares]
  • > Blog Post – 1,600 [74% of posts are read that take approx. 3 minutes long and 94% are under 6 minutes]

Number of Minutes

  • > YouTube –  3 [The shorter the better. On average, the top 50 videos on the platform last 3 minutes]
  • > Podcasts – 22 [Listeners tend to stay engaged for 22 minutes. Take into consideration the audience’s varied attention spans]
  • > Ted Talks – 18 [Based on the threshold given by Ted Talks – max. of 18 minutes – and varied attention spans, this amount of time is deemed adequate]
  • > Slideshare – 6 [With abiding by good presentation rules and including a engaging design, when including multiple slides, presentations need to be no longer than 6 minutes]

(Original source)

News Feed

Facebook Pulls ‘Fresher’ Content to the Surface with News Feed Update

In recent days, Facebook have made a few changes to its News Feed algorithm, after the organisation received feedback from frequent users about existing problems. These problems included posts made by friends or pages you’re connected to still being visible even when they’re days old, making them become less relevant with time. For example, two friends may post about a sports game that is interesting at the specific moment, though not as interesting two days later.

As a result, Facebook has now introduced a new ranking system, which aims to give greater priority to posts relating to ‘hot topics’ trending on the platform. Thus, these posts will now appear higher up in your connection’s News Feed, in order to be seen quicker (testing made it evident that posts on average got a 6% increase in engagement).

In addition, Facebook have now decided to evaluate the timing of when engagement takes place (after a post is made) and the levels of interactivity it receives. Subsequently, the rate at which a post gains likes or comments is taken into consideration, when determining a post’s News Feed ranking. Prior to the changes, posts were ranked based on their popularity and how many “likes” they had received. What this now means, is that if people engage straight after a post is made but not hours later, it will become apparent that the post is was interesting at a specific time, but not as much at a later date – This will result in a lower News Feed ranking.

Conclusively, timeliness has become a factor that requires even more attention when posting on Facebook. These changes will challenge marketers and encourage questions to be raised. With time being money, how will you know when the time is right to ensure a high return on investment?

14 Facebook Facts For 2014

Total number of Facebook users – 1.26 billion

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The country with the most active Facebook users – Canada

Percentage increase in negative Facebook posts when it rains – 1.16%

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Number of Facebook messages sent daily – 10 billion

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Wall Street estimated value of each Facebook user – £76

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Total number of Facebook group users – 500 million

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Amount Facebook reportedly offered to buy SnapChat for – $3 billion

Top U.S. check-in was Disneyland at Anaheim in California

 

67% of all American internet users use Facebook. In the UK it is 82%

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The number one life event reported by Facebook users is “adding a relationship”

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On average, 40 pages are liked per user

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66% of of total social media sharing is from the Facebook iPhone app

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Average number of photo’s uploaded per Facebook user – 217

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Number of Facebook 10th birthday “Look back” videos rendered – 720 million

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Justin Bieber Vs Social Media

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 Arguably one of the most successful pop artists of all time?

No scrap that, undoubtedly one of the most successful pop artists of all time.

Like him or not, Justin Bieber has it down to a T! I’m not particularly interested in what he does in strip clubs, fights with paparazzi, or his next inexplicable tattoo, what I am interested in is his influence online, and why he has such a vast and remarkable following.

Bieber [aged 20] really is the ‘jack of all trades’ with a complete arsenal of talents, away from the singer/song writer we see on stage. The skateboarding, slam dunking, Rubix cube solving, guitar playing pianist began his virtual takeover of the world 7 years ago when he uploaded a cover of NeYo’s ‘So Sick’ on to YouTube. 7 years later, that very same video now has just shy of 7 million views. As more and more of these videos were being uploaded, Bieber started to use Social Media as a real base for his success.

The way Justin used social media was really quite remarkable in his early years. He built up a following, an army, now formally known as ‘Beliebers’ of people that believed in him, that trusted him and that wanted to be part of his journey, and oh boy were they part of it.

Shopping malls, Amusement parks, Café’s, in fact, anything public was an absolutely no go for Bieber now. He could not leave the house without getting ambushed by ‘Beliebers’. Why? Bieber used Twitter to let his fans know where we was, what he was doing and where he was heading. Small events, radio stations, public venues, parks, schools, anywhere Bieber was, he let his fans know.
Don’t believe me? Check it out in his film ‘Never Say Never’.

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2008 saw Global superstar Usher and talent manager Scooter Braun discovered Bieber and wanted to meet with him urgently. Within weeks, Bieber was signed to Raymond Braun Media Group.  And the rest….Well, you know the know the rest.

Why smartphones & social media are the perfect combination

Social Media is evolving and part of that evolution is mobile use. Millions and millions use Social Media on their mobile every month with Facebook being the most popular with Twitter in second place.  The rise of Social Media and smartphones have went hand in hand with each other and have been majorly successful in the past couple of years.

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Here’s a mind blowing fact for you, 751 million mobile users access Facebook every month! Want another interesting fact? Sure you do! Mobile now generates 30% of its ad revenue up from 23% at the end of 2012!  We’ll be generous and give you another fact, 4.2 billion people access social media sites via mobile devices. These facts just reiterate that use of  mobile on Social Media is constantly becoming bigger and bigger by the day.

Social-Media-Mobile

But how have businesses used social media mobile apps to their potential? Here is a fantastic, inventive idea from NYC-based yogurt shop 16 Handles who ran a promotion using Snapchat. First, they asked customers to take a Snapchat image of themselves eating one of their yogurts on site and send it to the company’s Snapchat account. Then the company automatically sent a Snapchat image of a discount coupon back to the user’s account. Finally, the user would have to wait to open the snap containing the discount coupon until he or she was at the register and ready to redeem it, because once the image is opened it automatically deletes itself 10 seconds later. This was a hugely successful campaign and it wouldn’t be surprising seeing other businesses doing a Social Media campaign through Snapchat.

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Facebook Snap Up Whatsapp For $19bn

IN20_FACEBOOK_WHAT_1762743fYesterday evening, news emerged that Facebook purchased the instant-messaging service ‘Whatsapp’ in a deal said to be worth around $19bn.

Whatsapp is the only internet based app that gets more engagement and a higher percent of people, daily, than Facebook itself. Now there’s a fact!
With over 450 million monthly users, Whatsapp is currently sitting top of the tree. Skype, WeChat, Viber, and Blackberry Messenger (BBM) also make up the top 5 of most monthly users.

graphDespite the purchase of Instagram in 2012, this  will be the largest single acquisition Facebook have performed in all of their 10-year history. It seems as though Facebook are going all out though, having also had a reported offer of $3bn for direct photo messaging app,  Snapchat in 2013. This has, in fact, made people question the intentions of Facebook. Rather than internally growing, it is said that Facebook are trying to “buy growth” by purchasing popular applications [such as Instagram].
You can only survive in the Social Media industry if you are creative, innovation and, of course, popular!

Is this a “panic buy”? Have Facebook ran out of internal ideas?

Jan Koun, founder of Whatsapp and former Yahoo engineer is now set to join Facebook’s Board of Directors. The Ukrainian and his employees will also receive $3bn [£1.8bn] as part of the deal.

 

 

 

 

5 Social Media Trends for 2014

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* Click the infographic for more info.

The Top 5 key points you need to know for 2014…. are right here!
We know Social Media, as an industry, is about to EXPLODE so why not get ahead of the game in 2014 and pick up on the useful trends.
Facebook? Google +? Twitter? LinkedIn? Don’t worry, we have it all covered for you.

With Social Media being such a new industry, you ARE going to get things wrong. Businesses struggle. It’s a fact.
They may try, but give up and think that it’s not worth their time.
Wrong!
If you’re doing it wrong, then you’re doing it the wrong way.

We hope these trends will help you.

Produced Social Media Buz

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How To Add And Remove Admins On A Facebook Page

If you are running a large Facebook page, it is essential to add admins to help with the running of the page. It takes the weight off your shoulders and could potentially improve the page! Here is a step by step guide on how to add an admin on to your Facebook page!

First of all, you click edit page at the top of your page

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Secondly, you select manage admin roles.

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Thirdly, if the new admin is your Facebook friend, begin typing their name and select them from the list that appears. If the new admin is not your Facebook friend, enter their email address.

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Then click Content Creator to select an admin role from the dropdown menu.Image

And finally Click Save and enter your password to confirm.

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However, whilst it takes less responsibility off your shoulders, there is more risk that these admins may possibly run the page poorly and you start to see the page being unliked. So what do you do when it all goes wrong?

Here is how to remove admins from a Facebook page!

Firstly, from the top of your Page, click Edit Page

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Next, select Manage Admin Roles

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Click x next to the name of the person you want to remove

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Click Save

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By David Kenning

How to use Facebook Ads for your business

Facebook Ads for BusinessFacebook is the biggest social media platform worldwide with over 1 billion users, what makes this platform really interesting as an advertising platform is that it doesn’t go by the quantity of users but focuses on the targeting.

With Facebook ads, it is possible to target whoever your audience is not only in terms of sex or age, but interest, studies… In this presentation you can find really good pieces of advice to get the best form Facebook Ads for your business.

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By Manu Sánchez

Why Facebook Is No Longer Top Dog

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With the announcement of Facebook now looking into changing it’s whole edge ranking scheme and reportedly losing brands millions of users per month, the question whether Facebook is still relevant is very much up for discussion. To answer this question we need to first look at what went so good for Facebook in the beginning.

Where Did It Go So Right?

Harvard students Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes formed this famous social network, Facebook originally started out as a site dedicated to allowing students to connect with each other. Fast forward a few years and Facebook had opened up to not just students but to the whole world. Previous social media platforms had made impact with business and culture before, for example, MySpace had a revolutionary effect on the music industry making it possible for unsigned bedroom musicians to become household names without the help of major record labels, success stories such as Lily Allen and Kate Nash are a few of many in that era. However, Facebook was the first platform to really penetrate popular culture across the board, features such as likes, poking and various games helped makes Facebook the most popular social media platform of in the world.

Facebook was also the first platform where major brands and companies really sat up and noticed the marketing potential of social media. Every self-respective company soon had a business profile on Facebook and a lot of businesses even started up on the platform, it has become the starting point and blueprint for most social media marketing plans.

What Goes Up Must Come Down

Like with most love affairs, Facebook and it’s audience seems to be coming to an end as other social media platforms such as Twitter has built considerable momentum with it’s micro-blogging site. Twitter’s emphasis on news and strong celeb backing has become more and more important in our celebrity-obsessed society. This 140 character limited style was perfect for the millennial generation who are in constant need for topical news quick and hassle free, the character limit made it impossible to ramble with in a single update.

Twitter has rapidly become a huge influence on popular culture, make no mistake businesses and brands have definitely seen potential of the platform especially the music industry with Justin Bieber, Katy Perry and Lady Gaga being the top three most followed people on Twitter. It has been so influential in our celebrity-obsessed culture because it allows fans to feel closer to an artist and gives artists the opportunity to build their own fan communities such as Beliebers and Little Monsters. Artist and their labels also get instant feedback in return, this is great as it allows them to crowd source public reaction and tweak aspects of their image, branding and even which song to release next. This has left Facebook feel dated, as the connection between brand and audience isn’t as instant as it is on Twitter.

Adapt Or Sink

With the rise in popularity of other social media platforms such as Pinterest, Twitter and Google+ over the past few years, there has been a build up of alternatives in the digital space to challenge Facebook’s dominance. Facebook needed to change in order to cement its status in the social media world once more. Changes to the profile format, hashtags have now being implemented and even rumours of followers instead of friends, the question a lot of people are asking including myself is, does Facebook need to change? Well we’ve seen with platforms like MySpace not adapting to their audiences changing needs, this can be detrimental to a social media platform, so I would say yes, change is needed. But I begin to wonder if change is needed then, how much can Facebook change without changing what fundamentally made Facebook, Facebook? So this the question post to you dear readers. Feel free to comment your thoughts below and lets start a debate!

By Thomas Parker