Long Jump Social Media

Optimal Lengths for Social Media Content

In recent years, as time continues to tick, traditional media is being neglected as digital media comes into prominence. Given that the power of the internet allows all users to become authors, use of the digital space is adopted more so by individuals and organisations alike. One of the great benefits of creating digital content, is that the limitations such as: how much space is left on a page? Are too many images included? Is the text too small, are completely non-existent. However, with that being said, there’s no question that there are digital principles in place that need to be taken into consideration when posting on social media.

As such, it’s important to see in the eyes of your target audience and contemplate whether you’d be interested in listening, reading or watching a piece of content that is too long. Ask yourself one question, ‘will I get bored half way through?’ and be honest with yourself, even if it was yourself that created the content. To make things seem more straight forward, here are some valuable guidelines to abide by, when creating different forms of content on social media platforms:

Character count

  • Tweets – 71-100 [Tweets including this number of characters can produce 17% higher engagement)
  • > Facebook – 40 [Posts including 40 characters can gain up to 86% higher engagement than those with more characters]
  • > Google+ – 60 [The first line of the main content must grab the reads attention, if the headline can not fit on one line – to ensure content is read]
  • > Paragraphs – 40-55 [Larger fonts in opening paragraphs entices the reader and allows them too jump to the section in which they find of most interest]
  • > URL Domains –  8 [Be sure to keep domains short, sweet, easy to spell and read. Numbers and symbols should be avoided and URL’s should end in .com, preferably]
  • > Hashtags (#) – 6 [Ensure that the use of slang, number and spaces are limited, unless they’re appropriate and necessary to your campaign]
  • > Email subject lines – 28-39 [Email subject lines receive a higher open rate than those of a higher character count]
  • > Title Tags – 55 [Be wary that titles that exceed this limitation will be shortened with an ellipsis]

Word Count

  • > Blog Title – 6 [Readers tend to read the first and last 3 words within a title, so whatever you decide to choose as your blog title, make sure it packs punch!]
  • > LinkedIn Post – 25 [When marketing to businesses aim to contain 16-25 words. However, if marketing to consumers, aim for 21-25 words, to encourage shares]
  • > Blog Post – 1,600 [74% of posts are read that take approx. 3 minutes long and 94% are under 6 minutes]

Number of Minutes

  • > YouTube –  3 [The shorter the better. On average, the top 50 videos on the platform last 3 minutes]
  • > Podcasts – 22 [Listeners tend to stay engaged for 22 minutes. Take into consideration the audience’s varied attention spans]
  • > Ted Talks – 18 [Based on the threshold given by Ted Talks – max. of 18 minutes – and varied attention spans, this amount of time is deemed adequate]
  • > Slideshare – 6 [With abiding by good presentation rules and including a engaging design, when including multiple slides, presentations need to be no longer than 6 minutes]

(Original source)

LinkedIn New Profile Update

Looks familiar doesn’t it?

 

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LinkedIn has rolled out it’s new profile redesign update to it’s premium users and it has striking similarities to Twitter’s new profile look. However, that isn’t necessarily a bad thing! As a result of the update, premium users now have the opportunity to choose their own cover photo. This can either be their own or they can use the header images LinkedIn provided. Pretty cool eh? Now LinkedIn profiles look a lot more visually appealing!  The only bad news is that non-premium users will have to play the waiting game as it will be a few months till they can have cover photos!

 

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Whilst this is all great news that LinkedIn has made attempts to make their users profiles look a bit more appealing, the downside is that it comes at a cost. This cost is slightly lower now as a result of LinkedIn introducing a new, cheaper membership option called “Premium Spotlight”. However, the issue still remains, many users will feel they are paying for an update which you can get for free on different social networks.

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What do you think of the new update? Love it or hate it?  And are you tempted to buy premium spotlight? Tell us your thoughts in the comments section below!

Understanding The Benefits Of LinkedIn

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LinkedIn- Why is it important?

It is true that over 272 million people are current on LinkedIn, however I feel there is a large proportion of people that aren’t spending enough time on the Platform. There are many profiles without profile pictures, relevant information or any recommendation and endorsements. Many of you might be thinking well I have a job, so why do I need LinkedIn. However the power of the Platform is growing. To be seen as a professional company not only does your company page need to look professional but also your personal profiles need to reflect on the company information. So there are some factors you may want to consider.

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The Professional Networking Site

LinkedIn unlike other platforms like to be known as a ‘Professional Networking site’, rather than a ‘Social Network’. It appeals to professional who would like to connect and link themselves with other professionals within their industries. Individuals come onto the platform for strictly businesses, whilst many senior professionals fail to take likes of Twitter and Facebook seriously, LinkedIn provides them the perfect answer to Networking online ‘The Professional Networking Site’.

Connecting with Professionals

LinkedIn’s main purpose is to connect with people within the same Industry or similar interest, this could have many benefits. You may have questions about your sector which you can share with connections and they will then help you. You can also connect with potential clients. Connections also allow you to find out about networking events that will take which will place allow you to meet new people and potential clients.

Promote Yourself

Whether you have a job or not updating your Professional Profiles can bring many different opportunities. Your LinkedIn profile is like your online resume, it can help you find a new job or just simply promote your accomplishments. If you’re a business or a sole trader you can promote yourself and your business.

LinkedIn Groups

Joining groups is a great way to engage with users, share ideas and learn new things. It is a way to get you out there and seen, it is also a great way to gain knowledge and understand things better. It is great places to find connections that could be of business benefit in the future.

Influencers

I would be scanning through Google previously to find out news and articles about brands and leaders I was interested in but now I can read stories and articles on LinkedIn shared by high-profile figures like Bill Gates, Warren Buffett, Sir Richard Branson and many more.  Since signing up to LinkedIn I have been able to keep up more with current affairs that impact the industry that I am in.

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How To Build You Profile on LinkedIn [Infographic]

LinkedIn is the most popular social networking platform for business professionals. There are endless opportunities to help you succeed in the professional world, from motivational articles to new career opportunities, you can find it all on LinkedIn. Whether you are new member or a veteran you should always be updating your profile and if you haven’t touched it in months, now is the time to step up and give your profile a makeover! But what makes a perfect profile? I have put together a few tips for your to revamp your professional profiles and be the new, digital you!

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By Heather Wong

6 Tips For New LinkedIn Users

Are you wondering whether LinkedIn is the way forward for you? Well whether you’re considering LinkedIn for your own personal use or for your business, there are plenty of reason why LinkedIn can be a great and useful tool for you. Whether you’re looking for a new opportunity or just looking to broaden your business connection. If you have already decided LinkedIn is the right step for you but don’t know where to begin here’s a few tips to get you on your way to the LinkedIn perfection.

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1. Asking for Recommendations

Recommendations are often an element of a LinkedIn profile overlooked by newbies to the platform. However, Recommendations are key! Just like business in any other form repetition is important. A potential client who has no previous experience with you or your company will look at your Recommendations. Clearly the more recommendations you have the better you seem to potential customers.

While some may argue the best course of action is to wait for other to recommend you for your skills. A more proactive and faster way is to gather recommendations is as simple as give and take. In most cases if you recommend others for their skills they will return the favour.

2. Add The Personal Touch

LinkedIn does offer a pre-complete template for you to request recommendations however it is more effective if you personalize these. It will increase the likelihood of getting positive responses and possibly improve the quality of the recommendations you receive.

3. Add your Skills and Experience

Adding your skills and previous experience is very important as the more information you give the more reasons there are for other users to connect with you therefore expanding your social media presence which could later be converted into paying customers.

4. Promote your Profile Online and Print

Adding your profile URL to your email signature, website alongside your business cards, letterheads and other print material can easily expand your profiles audience without too much work. Making sure your profile URL is distinctive is also a huge factor when taking this step as you want it to be short and memorable for your audience.

5. Connecting With Others

                          

Building up your connections is extremely important within the LinkedIn world. Start of connecting to people you already know and follow this up by connecting to people who are connected to more than one other person you know. This is a great way to easily widen your audience without adding random users. This is important as is the LinkedIn world, it’s all about making appropriate connections that are deemed useful for both parties involved. If you’re a business it’s also incredibly important to connect to other companies that you have or still do have a working relationship with as this shows support for their company which will more than likely be returned in the form of engagement or recommendations.

The next step when connecting to other users is to connect the potentially beneficial people or companies in your sector. The whole point of LinkedIn is to connect to other businesses and professionals to create business opportunities so use it! LinkedIn is a great tool in order to connect directly to the decision makers of a business to create opportunities so don’t be afraid to message them. We recommend to connect to other users around your business target before connecting to them. We suggest this as when you do connect to them it looks more natural and gives your a foundation to build a working relationship on. The last tip is to always create a personalized message tailored to the user you are connecting with. This is a good idea as it give the user a sense that you care about them as an individual. It also suggested a sense of professionalism and it is much more likely the user will reply.

6. Sharing Interesting Content

Like any other social media platform content is king! One thing that has to be remembered whilst posting on LinkedIn is that it’s a professionals social platform so the content must be in keeping with this. Ask yourself every time before posting ‘would i want your boss to see this?’Great forms of content include news or blogs concerning your industry, general business news and top tips involving your industry. These forms of content are easy ways to generate engagement on your profile. Asking a question or asking for peoples opinion alongside the content can encourage users to get involved and comment on the post. Remember LinkedIn is full of strong business personalities it should be too hard to get opinion out of one or two of them.

By Thomas Parker