You Have to be Extraordinary
To be seen or heard. With so many people on social platforms and every company trying to take advantage of the pool of data that is out there, you can no longer just post and hope to get attention. Businesses have to start thinking outside the box to be creative and more engaging than ever before. Seth Godin made a point about how no one pays attention to the cow, however if the cow was purple everyone would notice it and in today’s environment most likely tweet it.
Create Content Which Isn’t Always Asking Your Customer to Buy
Everyone is trying to sell you something somewhere so build relationship through content which then allows users to engage. Examples like competitions, getting users to comment and share.
We Read and See What we Want to Read and See
We get 100’s of emails and see 1000’s of pieces of content each day. Ask yourself, what do you read? What gets noticed? The simple answer is you read what you like and what you’re interested in. The rest of it gets thrown in a virtual trash can.
Social Listening Might be the Answer
Listen to what your target audience is talking about, get involved in conversations, respond to their tweets and by doing this join into the conversation. Hyatt Concierge (@HyattConcierge) are a brilliant example of this method being put into place, Hyatt would pick a comment you made about a place up and join in on the conversation. This builds engagement, trust and then finally drives relationships.
Reduce the Barriers of Entry
Successful marketing is about reducing barriers to entry for customers, the easier it is for customers to click buy, the more likely they will be to make an impulsive purchase.
Respond to Content you Create
So many companies create great content, but then fail to follow through with the engagement. After you have posted something great you have to continue the communication when users comment. If you are only posting content it looks like it’s being done for no reason, however responding to the discussions makes it a far more engaging post and has a higher chance of going viral.
Stop Selling Start Thanking
Posting and advertising isn’t just about selling, SMA Milk recently realised a TV advert which told mums what a great job they do. There was no sales pitch in the ad it wasn’t tells mums to go and buy SMA, it was just telling mums that they do a great job. This then connected mothers to SMA.
Here at Social Media Buz we create exciting content which catches attention, we engage with people in real time, allow clients to generate leads and improve ROI. There is no time to hold a board meeting in when someone tweets something; you have to be creative yet fast. Have a chat with us today about how we can help grow your Social Media Platforms.
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