Super Bowl 2015 – What Brand Came Out On Top?

Whilst it may not be as popular in the UK as it is on the other side of the pond in the US, the Super Bowl is one of the biggest global events of the year. Over 115 million people watch it and of course, it is a huge opportunity for brands.

There were over 28 million tweets last night about the Super Bowl, an increase of just under 4 million from the previous year. For many years, brands would spend millions concentrating all efforts on creating adverts to desperately try and catch the attention of millions across the US.

Times have changed, now faster than the Social Media world is rapidly expanding, social media becoming more popular than ever, brands are now putting their efforts into creating viral pieces of content.
The simple but genius efforts of Oreo in the 2013 Super Bowl was applauded by thousands. Instead of trying to create a highly sophisticated piece of content, Oreo simply jumped onto an event that was happening during the game itself.

The tweet went viral, receiving over 15,000 retweets. The question is, did anybody match Oreo last night? We’ll go through the best and the worst!

One of the most talked about adverts was Nationwide (Not affiliated with the UK bank). Nationwide’s advert had a very dark tone, as the advert itself featured a young boy who dies as a result of an unspecified household accident. Due to the tragic nature, many Twitter users were quite shocked and outraged. Here is one of the most retweeted responses to the advert!

In contrast, the Budweiser “Lost Dog Advert” warmed the hearts of millions. Why you ask? Simple, puppies. The advert was a sequel to the most popular advert of the 2014 Super Bowl with the vice president of Budweiser claiming “If it ain’t broke, don’t fix it.” He was right! The advert was a huge success, the hashtag “#BestBuds” reached over 2.2 million in a day on Twitter! If you want to view the advert, watch it below! Warning, tissues may be needed.

What was your favourite advertisement? Were you not a fan of the Budweiser advert? Do you think Nationwide’s advert was the most powerful in Super Bowl history? Tweet us your thoughts at @UKLinkedIn!

The Best Of #FoxNewsFacts

On late Sunday night, Fox News created quite an uproar in Birmingham. Why, you ask? Well, here is why. Terrorist ‘expert’ Steve Emerson claimed that, “there are actual cities like Birmingham that are totally Muslim where non-Muslims just simply don’t go in.” The people of Birmingham simultaneously put their head in their hands. It was a comment which outraged many including the Prime Minister, David Cameron who described Emerson as a “complete idiot”. However, after the initial anger and outrage, many Twitter users united. United against stupidity.

It is fair to say that Steve’s comments went viral. This was followed up by a hashtag #FoxNewsFacts. #FoxNewsFacts was a hashtag that many Twitter’s users used to respond to Emerson’s claims in the form of sarcastic, tongue-in-cheek tweets. Here are our favourite’s, starting off with the Bullring.

Followed up by an image of a local sports rivalry.

And last but not least, a cartoon which depicts newly named places in Birmingham.

Steve Emerson will no doubt be regretting the comments he has made and he has very generously donated £500 to Birmingham’s Children Hospital. However, this incident goes to show that making ill-informed comments live on worldwide television, in this digital world, can cost you dearly.

Social media reaction to the World Cup final!

You don’t have to be the biggest football fan in the world to realise the 2014 World Cup was one of the biggest events ever on Social Media. Many brands spent millions upon millions on their advertising campaigns on Social Media for the World Cup, some successful, some not so. But how did social media react to the World Cup final? This is how Twitter reacted when Mario Gotze scored the winner!

You would of had to be living under a rock for the past 24 hours to of not heard that Germany are world champions again! Many German brands jumped on this as soon as it happened as they saw it was a great time to post. Here is our favourite!

As you can see, this tweet has over 13,000 retweets! Pretty remarkable isn’t it? Other big brands such as Audi, Mercedes-Benz came up with some pretty cool visual designs which you can see below. However their tweets haven’t been as successful as the Lufthansa airline tweet!

But what social media records were broken during the whole course of this World Cup? Well for starters, the Brazil vs Germany game was tweeted about 36.1 MILLION times! Astonishing right? Well, how about this then… When Germany won the World Cup yesterday, there was 618,725 tweets EVERY MINUTE! Records are there to be broken and this World Cup has done that! What was your favourite World Cup marketing campaign? Tell us in the comments below!

The Best Brands On Snapchat!

The Best Brands On Snapchat!

16 Handles was the first brand to start a marketing campaign on Snapchat in January 2013, which at the time was groundbreaking. This campaign involved sending a Snapchat image of yourself tasting yogurt on-site to the company’s Snapchat account. As a result of doing this, 16 Handles would then automatically send a Snapchat image of a coupon back to your account. Finally, you would have to wait to open the snap containing the coupon until you were at the register and ready to redeem it — because when the image was opened, it would automatically delete itself 10 seconds later.  

This is who we think our top brands are on Snapchat! Do you think any brands are missing? Tell us which ones!

14 Facebook Facts For 2014

Total number of Facebook users – 1.26 billion

facebook-1-billion

The country with the most active Facebook users – Canada

Percentage increase in negative Facebook posts when it rains – 1.16%

Image

Number of Facebook messages sent daily – 10 billion

Image

Wall Street estimated value of each Facebook user – £76

Image

Total number of Facebook group users – 500 million

Image

Amount Facebook reportedly offered to buy SnapChat for – $3 billion

Top U.S. check-in was Disneyland at Anaheim in California

 

67% of all American internet users use Facebook. In the UK it is 82%

uk-vs-us

The number one life event reported by Facebook users is “adding a relationship”

FeatImage-1013

On average, 40 pages are liked per user

facebooklike_616

66% of of total social media sharing is from the Facebook iPhone app

fb-450

Average number of photo’s uploaded per Facebook user – 217

Upload-Facebook-photo

Number of Facebook 10th birthday “Look back” videos rendered – 720 million

Screen-Shot-2014-02-04-at-6.13.47-PM

Why smartphones & social media are the perfect combination

Social Media is evolving and part of that evolution is mobile use. Millions and millions use Social Media on their mobile every month with Facebook being the most popular with Twitter in second place.  The rise of Social Media and smartphones have went hand in hand with each other and have been majorly successful in the past couple of years.

mobile-unique-visitors-top-social-media-sites1

Here’s a mind blowing fact for you, 751 million mobile users access Facebook every month! Want another interesting fact? Sure you do! Mobile now generates 30% of its ad revenue up from 23% at the end of 2012!  We’ll be generous and give you another fact, 4.2 billion people access social media sites via mobile devices. These facts just reiterate that use of  mobile on Social Media is constantly becoming bigger and bigger by the day.

Social-Media-Mobile

But how have businesses used social media mobile apps to their potential? Here is a fantastic, inventive idea from NYC-based yogurt shop 16 Handles who ran a promotion using Snapchat. First, they asked customers to take a Snapchat image of themselves eating one of their yogurts on site and send it to the company’s Snapchat account. Then the company automatically sent a Snapchat image of a discount coupon back to the user’s account. Finally, the user would have to wait to open the snap containing the discount coupon until he or she was at the register and ready to redeem it, because once the image is opened it automatically deletes itself 10 seconds later. This was a hugely successful campaign and it wouldn’t be surprising seeing other businesses doing a Social Media campaign through Snapchat.

16handles-snapchat

Facebook Snap Up Whatsapp For $19bn

IN20_FACEBOOK_WHAT_1762743fYesterday evening, news emerged that Facebook purchased the instant-messaging service ‘Whatsapp’ in a deal said to be worth around $19bn.

Whatsapp is the only internet based app that gets more engagement and a higher percent of people, daily, than Facebook itself. Now there’s a fact!
With over 450 million monthly users, Whatsapp is currently sitting top of the tree. Skype, WeChat, Viber, and Blackberry Messenger (BBM) also make up the top 5 of most monthly users.

graphDespite the purchase of Instagram in 2012, this  will be the largest single acquisition Facebook have performed in all of their 10-year history. It seems as though Facebook are going all out though, having also had a reported offer of $3bn for direct photo messaging app,  Snapchat in 2013. This has, in fact, made people question the intentions of Facebook. Rather than internally growing, it is said that Facebook are trying to “buy growth” by purchasing popular applications [such as Instagram].
You can only survive in the Social Media industry if you are creative, innovation and, of course, popular!

Is this a “panic buy”? Have Facebook ran out of internal ideas?

Jan Koun, founder of Whatsapp and former Yahoo engineer is now set to join Facebook’s Board of Directors. The Ukrainian and his employees will also receive $3bn [£1.8bn] as part of the deal.

 

 

 

 

5 Social Media Trends for 2014

5SMT42014

* Click the infographic for more info.

The Top 5 key points you need to know for 2014…. are right here!
We know Social Media, as an industry, is about to EXPLODE so why not get ahead of the game in 2014 and pick up on the useful trends.
Facebook? Google +? Twitter? LinkedIn? Don’t worry, we have it all covered for you.

With Social Media being such a new industry, you ARE going to get things wrong. Businesses struggle. It’s a fact.
They may try, but give up and think that it’s not worth their time.
Wrong!
If you’re doing it wrong, then you’re doing it the wrong way.

We hope these trends will help you.

Produced Social Media Buz

[slideshare id=31329878&style=border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;&sc=no]

10 Social Media predictions for 2014

We know this is a bit late, but we figured better late then never! With 2013 well and truly gone we look to 2014 and the social media trends it will bring. 2013 has been a year full of social media trends whether it be the rise of new platforms such as Pinterest and Snapchat or even sad news such as the passing of former South African President Nelson Mandela, Glee star Cory Monteith and Fast and Furious star Paul Walker or even the very public meltdown of former child actress Amanda Bynes. This year has certainly been an eventful one, but what can we expect for 2014?

[slideshare id=30481074&sc=no]

By Thomas Parker