The Best Of #FoxNewsFacts

On late Sunday night, Fox News created quite an uproar in Birmingham. Why, you ask? Well, here is why. Terrorist ‘expert’ Steve Emerson claimed that, “there are actual cities like Birmingham that are totally Muslim where non-Muslims just simply don’t go in.” The people of Birmingham simultaneously put their head in their hands. It was a comment which outraged many including the Prime Minister, David Cameron who described Emerson as a “complete idiot”. However, after the initial anger and outrage, many Twitter users united. United against stupidity.

It is fair to say that Steve’s comments went viral. This was followed up by a hashtag #FoxNewsFacts. #FoxNewsFacts was a hashtag that many Twitter’s users used to respond to Emerson’s claims in the form of sarcastic, tongue-in-cheek tweets. Here are our favourite’s, starting off with the Bullring.

Followed up by an image of a local sports rivalry.

And last but not least, a cartoon which depicts newly named places in Birmingham.

Steve Emerson will no doubt be regretting the comments he has made and he has very generously donated £500 to Birmingham’s Children Hospital. However, this incident goes to show that making ill-informed comments live on worldwide television, in this digital world, can cost you dearly.

#SocialBrum

#SocialBrum: Strategic Growth Through Social Media Seminar – The Review!

On Thursday 9th October, Birmingham got social! After forming an alliance with the Mockingbird Theatre in the Custard Factory, we hosted a free seminar based on 'Strategic Growth through Social Media' in partnership with the great 200 leaders, which turned out to be a great success. From having experience in hosting events of this nature, a thoroughly planned session was delivered, with our attendees interacting and engaging with each other, online and off. This resulted in all of the attendees leaving with a smile on their face, as well as a wealth of knowledge about social media in relation to creating organic growth.

During the seminar we decided to run a experiment, using the hashtag #SocialBrum. In turn this provided an effective visual representation, demonstrating how powerful social media can be in terms of generating exposure and leveraging online commercial opportunities. As such, the results were staggering and most importantly, impressive! Over the course of the morning and early into the afternoon we were able to identify that we achieved 1,000,000+ (update: 2,000,000+) impressions through the use of keyhole.co - and that number is still rising!

Over the course of the seminar, there were many lessons to be learnt however, here are some of the top tweets posted by our attendees, which you can learn from:

Are you targeting the right audience with your #socialmedia? Great morning-thank you @No1socialmedia #SocialBrum pic.twitter.com/TQ2zh3Au2V

5 Social Media Trends for 2014

5SMT42014

* Click the infographic for more info.

The Top 5 key points you need to know for 2014…. are right here!
We know Social Media, as an industry, is about to EXPLODE so why not get ahead of the game in 2014 and pick up on the useful trends.
Facebook? Google +? Twitter? LinkedIn? Don’t worry, we have it all covered for you.

With Social Media being such a new industry, you ARE going to get things wrong. Businesses struggle. It’s a fact.
They may try, but give up and think that it’s not worth their time.
Wrong!
If you’re doing it wrong, then you’re doing it the wrong way.

We hope these trends will help you.

Produced Social Media Buz

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My Experience as an Apprentice

Now, I’m sure you all know that stage where you can’t find a job?

Or even the stage where you have had enough of your job and want a new one?

Yes?

Well that was the position I was in.

When I first worked in retail and yeah it’s okay and everything and a great way of earning some extra money whilst at college, but I was just so bored of leaving college at 3:30 on a weekday then having to be at work 5-9. I know it’s only 4 hours but it’s one of those where you just don’t want to go, the journey there is horrible and that feeling you get just before you walk in, I’m sure you have all experienced that.

Swiftly moving on, I remember coming home and my mom had mentioned starting an apprenticeship and I thought I’d do a little research, anyhow I went to the Sunemployment Roadshow in Edgbaston and the only thing I was interested in was the apprenticeship scheme, I loved the fact that you can get paid for learning. I’ve always stuck by the quote “Find a job you like and you’ll never have to work a day in your life” I have stuck by this quote ever since I came across it. I registered on the apprenticeship website and applied for multiple positions and I had an interview for a graphic design company, I was really happy that I got an interview but something just didn’t feel right at all. I went for the interview and I thought it went really well, but it didn’t as I didn’t get a second interview.

The other apprenticeships I applied for were other graphics design positions and also a social media apprentice. At the time I wasn’t’t really concerned which one I got as I just wanted a change and I wanted something to kick start my career of. I got a screening for the social media position and I was psyched that I got it. Anyway, I had the screening and it went really well, I was nervous but on the other hand I had a really good feeling. I got a call back and they asked me to come for a proper interview, I was over the moon. When the date arrived I went for the interview, turned up nearly half an hour early and you know that feeling where you’re waiting for your interview? Time goes by insanely slow. Moving on, I got a call on the 15th August 2013 and I got the job, the start date was the 19th and I was so happy.

When I started I literally had no idea what social media even meant, all I could think of was Twitter & Facebook… I was wrong… Very wrong. Social media isn’t just ticking boxes it’s a way of doing business.

And to this day I have learnt so much, I have built my LinkedIn profile, generated leads and I even have my own business cards. Now I never would have thought that I would have even had my own business cards let alone my own desk. An apprenticeship has made me understand and even realise the advantages of doing an apprenticeship scheme, referring back to my quote “Find a job you like and you’ll never have to work a day in your life” I don’t work a day in my life, this isn’t a 9-5 job, it’s a lifestyle and I love what I do. I chose this route over university and boy am I glad I did. The difference between university is, at university you pay to learn where as an apprenticeship scheme you get paid to learn…  in an apprentice you get a qualification and an 85% chance that you will stay in employment and also a 64% chance that you will stay with your current employer. Whereas at university you have a 50% chance of getting a job in something that you have a degree in… Now that’s silly… You pay to learn something for 2-4 years at university and you have a 50% chance of getting a job, or you can start an apprentice like I did and not know anything about it all, and you can get paid for it…

That’s why I chose an apprenticeship.

If you would like to follow the path I took, there are 10 social media apprenticeships available now in Birmingham. For more information please click here.

By Luke Priest

Inspirational people: Malala audience at South & City College Birmingham

[Meet Malala tomorrow 26th October at South and City College Birmingham]

MalalaToday, we won’t talk about Social Media, instead we would like to share with you a story on one very inspirational young girl.

One year ago the devastating story of schoolgirl Malala Yousafzai broke as she was shot in the head by Taliban gunmen. Her “crime”, standing up for women’s rights.

The news took the world by storm bringing everyone into the light of the current situation in India and how women are valued.

Malala arrived Queen Elizabeth Hospital in Birmingham on the 15th October 2012 and after going through extensive surgery involving a titanium plate in her skull and an operation to reattach a facial nerve, Malala survived and has gone on to meet some of the most famous people in the world, United States Of America president Barack Obama being one of them.

obamalalaMalala anonymously wrote a BBC blog about life under the Taliban in 2009, but her name became globally known after her identity was revealed in TV interviews and a documentary in 2010.

The 2012 Nobel Peace Prize nominee, also named one of Time magazine’s most influential people now lives in Birmingham, and attends Edgbaston High School For Girls where she is considered a heroine, being labeled “courageous” and “brave” by her classmates.

Malala will be coming to South and City College Birmingham tomorrow 26th October, to give inspiration to all students, boys and girls. As we work very closely with SCCB we are really looking forward to welcoming her into the college, sharing her stories and experiences she has envisaged since her tragic story began.

  • When: Saturday 26 October 2013-10-23
  • Time: 12:15 arrival for 1pm start
  • Where: South and City College Birmingham, Digbeth Campus, High Street Deritend, Digbeth, B5 5SU. (The Digbeth Campus is only a short walk from the City Centre and Moor Street and New Street train stations).
  • How much: FREE (Register here)
  • + Info: SCCB

 

meetmalala