House of Parliment

I’m an apprentice – and I’m going to the House of Lords!

“apprentice

əˈprɛntɪs/

noun

1. a person who is learning a trade from a skilled employer, having agreed to work for a fixed period at low wages.”

 This is what I was preparing for. Fresh out of school, I got ready to go into the working world to build and hopefully excel in a career in Social Media.  After completing a twelve month course, I achieved a level three qualification and along the way worked with a range of clients,  getting involved in networking events, making some mistakes, but all the time learning and earning.

And it was done. Completed. I was offered a permanent position.

I cannot lie and say it’s been the easiest time. There are daunting factors you have to overcome, such as your first client meeting, first networking event, the moment you first mess up and have to face the consequences. But then I read this:

SFEDI and the Institute of Enterprise and Entrepreneurs (IOEE) are holding a Celebrating Enterprise lunchtime event at the House of Lords on Thursday 23rd October, 12.30 – 2.30pm and we are delighted to inform you that Georgia Tims has been shortlisted by our Advisory Council for the Enterprising Learner category/award.”

Pardon me? House of Lords? Shortlisted? Enterprising Learner award? Surely this was a mistake? But it seems somewhere along the lines of my apprenticeship, that twelve month course, and those occasional blips I had done something right, something that I could be proud of.

So, with just a few weeks until the event, the excitement has begun.

I’m looking forward to being able to share my experience with my friends and family and my colleagues at The Social Media Academy.  Look out for my next blog piece shortly after 23rd October.  And keep your fingers crossed for me.

Image

Palace of Westminster, London – Feb 2007” by DiliffOwn work. Licensed under CC BY-SA 2.5 via Wikimedia Commons.

6 Important Steps & Reasons To Start Blogging!

Formerly known as a “weblog”, blogs today in modern society tend to rival mainstream media and with the introduction of numerous social media platforms, there’s no wonder as to why. Blogging is a great social tool that allows individuals to produce content, which can be created in the aim of educating targeted audiences, among other purposes also. When content is produced and deemed credible, with significant value to a reader, active participants and members of multiple social networks are encouraged to share and leverage articles to extended online networks. As such, why is it so important for businesses embrace the art of Blogging? Here are 6 essential reasons;

  1. Set up a Blog

    Companies that blog get 55% more web traffic and 70% more leads than those that don’t. Blogging is a great way there is to reach your target audience with the useful, educational information they’re out there looking for. Not to mention how much it helps your search rankings.

  1. Set up an RSS Feed

    Approximately 46% of daily internet users read more than one blog every day. By adding an auto-discoverable RSS feed, makes it super easy for power users to get your latest blog posts and news stories, as soon as you publish them.

  1. Provide a link to company’s home page

    65% of daily internet users read at least one blog. It must be noted that this could be YOUR blog, so make it easy for internet users to find it. This can be achieved by providing a link from your company’s home page, promoting the blog posts via your company’s social media accounts, and even through the reposting or sharing by employees.

  1. Add social media sharing buttons

    Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. As a result, it’s advised to add social media sharing buttons to your blog. These handy little buttons make it super simple for your readers to share your content on their social networks, in turn extending the reach of your posts to a wider audience.

  1. Post insightful and informative content

    90% of consumers find customer content useful, with 60% of consumers feeling a company’s positivity after reading the content. As such, be sure to put yourself in the position of your typical consumer, and consider what information would be of interest to you. Make sure the content is relevant and appropriate before publishing online, to ensure the article is enticing and stimulates positive emotions from targeted and potential readers.

  1. Post content with relevance

    82% of consumers enjoy reading relevant content from brands and 70% of consumers learn about the brand through articles rather than ads. Thus, blogs can provide companies an opportunity to truly connect with their consumers through the content they’re producing, to develop and establish long-term mutually beneficial relationships.

Conclusively, blogs are as popular as they’ve ever been before and allow businesses, other professionals or non-professionals to share expertise, gain recognition and establish a meaningful and rewarding online presence, whilst building a positive reputation among the online community. Therefore, if you haven’t started blogging as of yet, get cracking as you could be missing a trick or two!

Marketing Companies UK – Directory of UK Marketeers

5 Types Of Blog Posts That Will Promote Engagement

free-blogging-platforms-featured4

1. The did you know post

Blogs always try to hit you with an amazing new fact or bit of information that they think no one else in the world has heard before!
E.g. Did you that that Wednesday comes after Tuesday!
And you have to try and make out that you are totally blown away by this next exciting fact that you have just saw.
Come on! We all know that this is just a plea to try and get the viewer to carry on looking at the ret of your blog. If they succeeded then you fell for it!

2. The issue post

A lot of blogs take the oppositional view, just to get some kind of interaction from viewers.
E.g. Margret Thatcher was an amazing Prime-Minister and done great things for the country.
This is a highly controversial topic and is likely to get people to argue against it. This is one great way to get people to talk on your blog. But the things they might be saying, is something you might not be too fond of!

3. The question post

Ask your blog some questions!
If you want to get someone to talk in a normal conversation, you’d usually ask them a question because you want to hear some answers. It should be no different in a blog. You are trying to get people to talk on it, you want interaction, you want engagement, and you want people to be talking about it. What greater way is there than to ask questions to your audience and receive some answers!

4. The top 100 list

Everyone loves a good list! Whether it is a list of the best looking celebrities, or the best football players of all time!
When we look at top 100 lists we all go from the worst to the best, and we do take note. And there is always a talking point in there. Tulisa Contostavlos was a massive talking point last year when she got voted sexiest woman of the year. Likewise, Lionel Messi and Cristiano Ronaldo is always a massive talking point amongst sports fans of who is the best. So there is always an element of debate which is exactly what you want when you are trying to attract engagement.

5. The giveaway post

People of the UK love a freebee. In fact, scrap that, everyone loves a freebee. Whether that is moisturiser or a little spray of aftershave, if it’s free, we’re there!
We’re are instantly more attracted to a magazine if it’s in a plastic case and you can see that there something in there that you get free. Even if you are not the slightest bit interested in what the magazine or about, or interested in what the free item actually is, we are 100% more drawn to it if we know we are going to take it home having not paid for it.

By Mitchell Perry