Top 10 Infographics That I Have Come Across

Over the weekend, I was scrolling through my Twitter feed on my phone and noticed quite a lot of Infographics that people were sharing,  when I arrived home I just had to get them up on the computer to get a better view and I was truly blown away. I’m a HUGE fan of Infographics and the more I see them, the more I fall in love with them. I collated a top 10 and here are the results.

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This has to be one of my favourite infographics I have ever come across, I think it has a very sleek professional look to it, including facts on why B2B companies invest into social media, which social media platforms these type of companies use, it also covers the top industries currently on LinkedIn and B2B content marketing realities.

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This is more focused on the statistics of all the social media platforms, it covers the amount of users, the gender percentages and many other facts, take a read.

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This one is more aimed at statistic (everybody loves statistics) running through what devices are striving forward with social media platforms and which countries have the most users.

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This infographic is from Huffington Post, going through which platforms marketers’ use and how many posts are posted each day on each of the platforms.

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This infographics main aim is on Twitter, going through all the numbers behind it. It shows us which user has the most followers and who is tweeting the most. The best #’s that get the most interactions. Even though some of the statistics are a little bit off as Katy Perry ‘roar’s’ past Justin Bieber gaining the No.1 spot for most followers, it is still an incredible infographic.

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This one goes through the state of social media. “These statistics will settle your superstitions about the effects social media marketing is having on its users” including marketing facts and how they use platforms.

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The infographic is from the social media week powered by Nokia during the week of February 18-22. Even though the facts are mainly aimed at what went on during that week but this infographic shows what can be achieved in one week.

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This one focuses on social media marketing, it has 14 facts on marketing, and I quite like this one as it focuses on the “flight” of marketing in 2013. Overall, I think that the design is beautiful and it really does catch your eye.

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This infographic is about the way that word of mouth influences marketers. Personally, I feel that word of mouth marketing is revolutionary, it is a way This one also focuses on small little statistics that’ll draw you in.

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Last but not least this infographic ask the question how social is B2B? and also including statistics that’ll help and potentially change the way that your business works.

By Luke Priest

When Twitter Goes Wrong

When Tweeter Gets WrongWith the news that Katy Perry has now taken the crown as the most followed person on Twitter, we ask the question ‘What are the pros and cons of such as huge following as a celebrity?’ In this blog entry we will be looking at how celebs have used the power of a strong following to the advantage of their career and also what happens when it all goes wrong.

People like Katy Perry and Lady Gaga are masters at using Twitter to the advantage of their career (whether they admitted or not). Creating names for their fans such as “Little Monster” and “ Katy Cats” allows their audience to feel included and empowered as they have means of communication with their idol and feel part of a community. Using their fan communities to promote their products and releases. Countdowns to new releases is a great example of how these stars use their following to create buzz.

But what happens when Twitter becomes your enemy? Twitter meltdowns are a rare thing but when their happen it can be truly detrimental to a celebs career. One example of this is the now notorious Amanda Bynes, she started as a child star starring on Nickelodeon show The Amanda Show.  Amanda’s career had been on downward spiral for a couple of years before here meltdown, her erratic behaviour was documented and watched by millions through her Twitter account.

twitterwrong2A day didn’t pass through mid-2013 without a news channel or gossip column talking about her tweets and worrying actions. Amanda also had confrontations with other stars through the platform such as Rihanna which gave entertainment for some and concern for many more. Amanda’s behavior came to end in late 2013 when she was sectioned. It is yet to be seen whether Amanda’s reputation is permanently damaged but it’s hard to see how it wouldn’t be. This brings a big issue to the forefront of celebs on twitter. Where is the line between what is kept personally and what is public for celebs on social media platforms?

twitterwrong3So, we’ve seen what happens when Twitter goes right and wrong, but what happens when a Twitter meltdown goes in a celebs favour? Charlie Sheen is a great example of this. Charlie’s famous meltdown #Winning! left him with mental health and substance issues and even lost his spot on American smash hit show Two and a Half Men. But unlike Amanda this meltdown didn’t seem to damage his career in the slightest, in fact it seemed to heighten his career even more. With a new hit show Anger Management along with many other projects in the pipeline Sheen’s #Winning streak doesn’t sees no sign of slowing down. The moral of Sheen’s story seems to be being a little crazy isn’t an issue as long as you embrace it strangely enough.

By Thomas Parker

How Celebrities Use Twitter

Imagine a world where social media didn’t exist, no FaceBook, no Twitter, no YouTube and no Instagram, now imagine not being able

to track your favourite celebrities 24/7, depressing right?

Why do we have these feelings of despair? Well we have these feelings because we have all been caught in the ‘Celeb Web’.

The Celeb Web is like a spider’s web, once you’re in you can’t get back out again, you become addicted to looking at their social media sites and this is actually what the celebrities have set out to do.

So how do they do this, here are a few ways ‘celebrities use Twitter’

Keeping themselves in the public eye

What’s a better way to keep yourself relevant than constantly updating your social media sites.

Some celebrities even post controversial content that will get people talking about you, because after all if you’re a celebrity and you are not being talked about, you might as well face the fact the fame game is over for you.

Let’s take a look back to April this year, Lindsay Lohan decided that she wasn’t being spoken about enough, like in previous months, so decided to pull the old ‘April fools prank’ on twitter. This tweet received 12,000 retweets and 4,000 favourite and people actually fell for it, although Lindsay admitted it was a prank in the end, the tweet was still being spoken about days later. So for Lindsay keeping herself in the public eye this was.. MISSION ACCOMPLISHED

Treating their fans like friends

The one thing that fans appreciate the most is to be spoken to like a friend rather than a follower, once a celebrity has mastered this, they can do anything.

Lady Gaga has mastered this skill and always makes sure she interacts with her fans whether they are tweeting about her music or generally just trying to get her attention.

Dealing in self promotion

 

Many celebrities these days use their social media sites as a way of self promotion. So what’s a better way of getting the word out there about upcoming albums and single than having a tweet about it along with a cheeky hyperlink that leads them straight to iTunes, Great use of a call to action right?  This method of self promotion is very affective for upcoming artists who want to get their songs out there to their fans, because what’s a better way of getting their songs up in the charts, than selling singles.

A great recent example of a celebrity using this method to their advantage is upcoming artist Iggy Azalea, her call to action was asking people to pre order her ‘Change Your Life’ single off of iTunes and what did the fans get in return, she promised to follow fans who had pre ordered it, clever isn’t it?

As you can see these three examples are the main aspects of what makes a celebrities twitter tick, if a celebrity can get these things right then they have effectively conquered the twitter world.

A celebrity needs to get the right balance between responding to fans, selling their products and keeping their profiles interesting, if they get this right, they are prepared for twitter domination!

By Zoe Cresswell

5 Tips On Using Social Media To Land That Dream Job [Infographic]

I recently watched ‘The Start Up Kids’, a documentary about young entrepreneurs and their journeys to evolving their companies. There was one guy that stood out to me, Brian Wong.

He is one of the founders of ‘Kiip’ a mobile network in which you can gain real rewards for virtual achievements.

He is also the youngest person ever to receive venture capital funding, beating Mark Zuckerberg by a year! In his interview he says how he started off by emailing and how with the use of this was able to reach the unreachable. Wong got the attention of people who without social platforms would not have been able to get in contact with and through hard work and dedication, Wong eventually got offered a job. I think this just goes to show the importance of social media.

Did you know 94% of recruiters rely on social media for their process? In this day and age, it is vital whether we are contacting old friends or reaching out for that new golden opportunity, the world is now at your fingertips. As Wong said, ‘This is the Culture of Listening’ with this in mind Wong has inspired me to share with you my top 5 tips on using social media to land that dream job.

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By Heather Wong

5 Types Of Blog Posts That Will Promote Engagement

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1. The did you know post

Blogs always try to hit you with an amazing new fact or bit of information that they think no one else in the world has heard before!
E.g. Did you that that Wednesday comes after Tuesday!
And you have to try and make out that you are totally blown away by this next exciting fact that you have just saw.
Come on! We all know that this is just a plea to try and get the viewer to carry on looking at the ret of your blog. If they succeeded then you fell for it!

2. The issue post

A lot of blogs take the oppositional view, just to get some kind of interaction from viewers.
E.g. Margret Thatcher was an amazing Prime-Minister and done great things for the country.
This is a highly controversial topic and is likely to get people to argue against it. This is one great way to get people to talk on your blog. But the things they might be saying, is something you might not be too fond of!

3. The question post

Ask your blog some questions!
If you want to get someone to talk in a normal conversation, you’d usually ask them a question because you want to hear some answers. It should be no different in a blog. You are trying to get people to talk on it, you want interaction, you want engagement, and you want people to be talking about it. What greater way is there than to ask questions to your audience and receive some answers!

4. The top 100 list

Everyone loves a good list! Whether it is a list of the best looking celebrities, or the best football players of all time!
When we look at top 100 lists we all go from the worst to the best, and we do take note. And there is always a talking point in there. Tulisa Contostavlos was a massive talking point last year when she got voted sexiest woman of the year. Likewise, Lionel Messi and Cristiano Ronaldo is always a massive talking point amongst sports fans of who is the best. So there is always an element of debate which is exactly what you want when you are trying to attract engagement.

5. The giveaway post

People of the UK love a freebee. In fact, scrap that, everyone loves a freebee. Whether that is moisturiser or a little spray of aftershave, if it’s free, we’re there!
We’re are instantly more attracted to a magazine if it’s in a plastic case and you can see that there something in there that you get free. Even if you are not the slightest bit interested in what the magazine or about, or interested in what the free item actually is, we are 100% more drawn to it if we know we are going to take it home having not paid for it.

By Mitchell Perry

What’s In A Logo?

That’s right, Google have revamped their homepage, but blink and you may just miss it!

The re-design also features a new address bar at the top of the page made to make the site more user-friendly and that little bit more easy to get around.

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At first glance the look the new design does not seem to be that different but in fact “Google” has been flattened reshaped with a slightly new colour palette being introduced.

The new design is the first revamp of the world’s most viewed page since 2010, and what do people make of it? I hear you ask…

Okay, that’s where the problem lies, no one actually seems to know about it! Whether that be poor advertising from Google, or no one actually knows about it. Let’s face it, how different is it? Would you notice the change?

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This is the headline that I’ve been seeing a lot of lately! Bing obviously felt like they needed to compete with the new logo change, and it’s a pretty drastic change too…. Well, compared to Google it is! With a new colour and a new shape this is a REAL revamp compared to whatever it is that Google has done. Bing has also introduced a new search box, which also displays the new Bing symbol! The search box is a lot more appealing, and a lot more visual now, take a look for yourself!

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What do you think? I think it has already been established that the re-design has been much more successful and, for one, more noticeable than what Google have done!! Here’s what some of you guys think:

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Mixed reviews there, but viewers, tell me, what do you think of the new Bing design?

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And now, on to Yahoo! They’ve also jumped on to the bandwagon of introducing a new design to their profile. They’ve kept the original colour scheme of purple and white but done a completely new thing will it! The white is now purple, and the purple….is now white! Sounds pretty basic right? Less is more is a term that is thrown around often, but I think that this transition is pretty intensive and gives it a more modern look:

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The logo is now a lot more bubbly and fun, don’t you think? It’s a lot more direct and current. Losing that purple is a definite positive for me!

Who do you think has won this battle of revamps!? It’s very rare that three major companies change their logos so quickly after another. The competition is obvious and for us, very visual! Forget the status of each engine for a moment, who has won the war of the re-design!?

By Mitch Perry