6 Important Steps & Reasons To Start Blogging!

Formerly known as a “weblog”, blogs today in modern society tend to rival mainstream media and with the introduction of numerous social media platforms, there’s no wonder as to why. Blogging is a great social tool that allows individuals to produce content, which can be created in the aim of educating targeted audiences, among other purposes also. When content is produced and deemed credible, with significant value to a reader, active participants and members of multiple social networks are encouraged to share and leverage articles to extended online networks. As such, why is it so important for businesses embrace the art of Blogging? Here are 6 essential reasons;

  1. Set up a Blog

    Companies that blog get 55% more web traffic and 70% more leads than those that don’t. Blogging is a great way there is to reach your target audience with the useful, educational information they’re out there looking for. Not to mention how much it helps your search rankings.

  1. Set up an RSS Feed

    Approximately 46% of daily internet users read more than one blog every day. By adding an auto-discoverable RSS feed, makes it super easy for power users to get your latest blog posts and news stories, as soon as you publish them.

  1. Provide a link to company’s home page

    65% of daily internet users read at least one blog. It must be noted that this could be YOUR blog, so make it easy for internet users to find it. This can be achieved by providing a link from your company’s home page, promoting the blog posts via your company’s social media accounts, and even through the reposting or sharing by employees.

  1. Add social media sharing buttons

    Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. As a result, it’s advised to add social media sharing buttons to your blog. These handy little buttons make it super simple for your readers to share your content on their social networks, in turn extending the reach of your posts to a wider audience.

  1. Post insightful and informative content

    90% of consumers find customer content useful, with 60% of consumers feeling a company’s positivity after reading the content. As such, be sure to put yourself in the position of your typical consumer, and consider what information would be of interest to you. Make sure the content is relevant and appropriate before publishing online, to ensure the article is enticing and stimulates positive emotions from targeted and potential readers.

  1. Post content with relevance

    82% of consumers enjoy reading relevant content from brands and 70% of consumers learn about the brand through articles rather than ads. Thus, blogs can provide companies an opportunity to truly connect with their consumers through the content they’re producing, to develop and establish long-term mutually beneficial relationships.

Conclusively, blogs are as popular as they’ve ever been before and allow businesses, other professionals or non-professionals to share expertise, gain recognition and establish a meaningful and rewarding online presence, whilst building a positive reputation among the online community. Therefore, if you haven’t started blogging as of yet, get cracking as you could be missing a trick or two!

Marketing Companies UK – Directory of UK Marketeers

The Rise Of Pinterest

One of the next upcoming social networks in 2014? Absolutely not! It is one of THE most popular social networks. Ranked fourth most popular social network and valued at $3.8 million, Pinterest is not one of those up and coming social networks, it is part of the elite now! But after only being created a few years ago, how has it progressed so much in such a short space of time? 2014 is also being touted to be the “photo year” and with imagine sharing sites becoming more popular such as Instagram and Youtube, Pinterest is leading the charge!  

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Pinterest is a different type of social network compared to Facebook and Twitter, it is visually based but it is different than other visually based sites such as Instagram, Flickr. Pinterest allows users to post photo’s, videos and gifs to collections, also known as Pinboards. Also if users find a pin posted by another user, they can pin it to their wall, essentially like a retweet. Fancy yourself as a bit of a jet setter who loves a bit of good food? Most popular pins include tasty food and places to travel so if you’re a fan of it, Pinterest is for you!

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$500 million. That’s how much revenue Pinterest could generate from placing ads on their site as soon as 2016 according to Michael Pachter, an analyst at Wedbush Securities.  Imagine what you could do with $500 million!  You could buy 2.5 billion Freddo’s, 6 Cristiano Ronaldo’s, the list could go on and on! However in all seriousness, it would be a wise decision to do so, users on Facebook and Twitter have came to tolerate advertisements on their timelines so it is likely that Pinterest users over time would do the same. One advantage Pinterest has over Twitter is that Pinterest allows you to create business accounts unlike Twitter where it is the same type of account for all. Is your business is in the catering industry? It would be recommended to set up an account on Pinterest as cooking and dining makes up 66% of activity on the site!

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But what is in store in the next year for Pinterest? After the progress they’ve made in the past couple of years, would it be right to assume that Pinterest this year will overtake LinkedIn in terms of popularity and users? Will they become the 3rd most popular social network or is too soon for them? Whatever happens, Pinterest won’t be gone anytime soon! 

14 Facebook Facts For 2014

Total number of Facebook users – 1.26 billion

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The country with the most active Facebook users – Canada

Percentage increase in negative Facebook posts when it rains – 1.16%

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Number of Facebook messages sent daily – 10 billion

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Wall Street estimated value of each Facebook user – £76

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Total number of Facebook group users – 500 million

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Amount Facebook reportedly offered to buy SnapChat for – $3 billion

Top U.S. check-in was Disneyland at Anaheim in California

 

67% of all American internet users use Facebook. In the UK it is 82%

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The number one life event reported by Facebook users is “adding a relationship”

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On average, 40 pages are liked per user

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66% of of total social media sharing is from the Facebook iPhone app

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Average number of photo’s uploaded per Facebook user – 217

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Number of Facebook 10th birthday “Look back” videos rendered – 720 million

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Why smartphones & social media are the perfect combination

Social Media is evolving and part of that evolution is mobile use. Millions and millions use Social Media on their mobile every month with Facebook being the most popular with Twitter in second place.  The rise of Social Media and smartphones have went hand in hand with each other and have been majorly successful in the past couple of years.

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Here’s a mind blowing fact for you, 751 million mobile users access Facebook every month! Want another interesting fact? Sure you do! Mobile now generates 30% of its ad revenue up from 23% at the end of 2012!  We’ll be generous and give you another fact, 4.2 billion people access social media sites via mobile devices. These facts just reiterate that use of  mobile on Social Media is constantly becoming bigger and bigger by the day.

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But how have businesses used social media mobile apps to their potential? Here is a fantastic, inventive idea from NYC-based yogurt shop 16 Handles who ran a promotion using Snapchat. First, they asked customers to take a Snapchat image of themselves eating one of their yogurts on site and send it to the company’s Snapchat account. Then the company automatically sent a Snapchat image of a discount coupon back to the user’s account. Finally, the user would have to wait to open the snap containing the discount coupon until he or she was at the register and ready to redeem it, because once the image is opened it automatically deletes itself 10 seconds later. This was a hugely successful campaign and it wouldn’t be surprising seeing other businesses doing a Social Media campaign through Snapchat.

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Facebook Snap Up Whatsapp For $19bn

IN20_FACEBOOK_WHAT_1762743fYesterday evening, news emerged that Facebook purchased the instant-messaging service ‘Whatsapp’ in a deal said to be worth around $19bn.

Whatsapp is the only internet based app that gets more engagement and a higher percent of people, daily, than Facebook itself. Now there’s a fact!
With over 450 million monthly users, Whatsapp is currently sitting top of the tree. Skype, WeChat, Viber, and Blackberry Messenger (BBM) also make up the top 5 of most monthly users.

graphDespite the purchase of Instagram in 2012, this  will be the largest single acquisition Facebook have performed in all of their 10-year history. It seems as though Facebook are going all out though, having also had a reported offer of $3bn for direct photo messaging app,  Snapchat in 2013. This has, in fact, made people question the intentions of Facebook. Rather than internally growing, it is said that Facebook are trying to “buy growth” by purchasing popular applications [such as Instagram].
You can only survive in the Social Media industry if you are creative, innovation and, of course, popular!

Is this a “panic buy”? Have Facebook ran out of internal ideas?

Jan Koun, founder of Whatsapp and former Yahoo engineer is now set to join Facebook’s Board of Directors. The Ukrainian and his employees will also receive $3bn [£1.8bn] as part of the deal.

 

 

 

 

5 Social Media Trends for 2014

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* Click the infographic for more info.

The Top 5 key points you need to know for 2014…. are right here!
We know Social Media, as an industry, is about to EXPLODE so why not get ahead of the game in 2014 and pick up on the useful trends.
Facebook? Google +? Twitter? LinkedIn? Don’t worry, we have it all covered for you.

With Social Media being such a new industry, you ARE going to get things wrong. Businesses struggle. It’s a fact.
They may try, but give up and think that it’s not worth their time.
Wrong!
If you’re doing it wrong, then you’re doing it the wrong way.

We hope these trends will help you.

Produced Social Media Buz

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How To Add And Remove Admins On A Facebook Page

If you are running a large Facebook page, it is essential to add admins to help with the running of the page. It takes the weight off your shoulders and could potentially improve the page! Here is a step by step guide on how to add an admin on to your Facebook page!

First of all, you click edit page at the top of your page

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Secondly, you select manage admin roles.

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Thirdly, if the new admin is your Facebook friend, begin typing their name and select them from the list that appears. If the new admin is not your Facebook friend, enter their email address.

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Then click Content Creator to select an admin role from the dropdown menu.Image

And finally Click Save and enter your password to confirm.

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However, whilst it takes less responsibility off your shoulders, there is more risk that these admins may possibly run the page poorly and you start to see the page being unliked. So what do you do when it all goes wrong?

Here is how to remove admins from a Facebook page!

Firstly, from the top of your Page, click Edit Page

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Next, select Manage Admin Roles

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Click x next to the name of the person you want to remove

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Click Save

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By David Kenning

When Twitter Goes Wrong

When Tweeter Gets WrongWith the news that Katy Perry has now taken the crown as the most followed person on Twitter, we ask the question ‘What are the pros and cons of such as huge following as a celebrity?’ In this blog entry we will be looking at how celebs have used the power of a strong following to the advantage of their career and also what happens when it all goes wrong.

People like Katy Perry and Lady Gaga are masters at using Twitter to the advantage of their career (whether they admitted or not). Creating names for their fans such as “Little Monster” and “ Katy Cats” allows their audience to feel included and empowered as they have means of communication with their idol and feel part of a community. Using their fan communities to promote their products and releases. Countdowns to new releases is a great example of how these stars use their following to create buzz.

But what happens when Twitter becomes your enemy? Twitter meltdowns are a rare thing but when their happen it can be truly detrimental to a celebs career. One example of this is the now notorious Amanda Bynes, she started as a child star starring on Nickelodeon show The Amanda Show.  Amanda’s career had been on downward spiral for a couple of years before here meltdown, her erratic behaviour was documented and watched by millions through her Twitter account.

twitterwrong2A day didn’t pass through mid-2013 without a news channel or gossip column talking about her tweets and worrying actions. Amanda also had confrontations with other stars through the platform such as Rihanna which gave entertainment for some and concern for many more. Amanda’s behavior came to end in late 2013 when she was sectioned. It is yet to be seen whether Amanda’s reputation is permanently damaged but it’s hard to see how it wouldn’t be. This brings a big issue to the forefront of celebs on twitter. Where is the line between what is kept personally and what is public for celebs on social media platforms?

twitterwrong3So, we’ve seen what happens when Twitter goes right and wrong, but what happens when a Twitter meltdown goes in a celebs favour? Charlie Sheen is a great example of this. Charlie’s famous meltdown #Winning! left him with mental health and substance issues and even lost his spot on American smash hit show Two and a Half Men. But unlike Amanda this meltdown didn’t seem to damage his career in the slightest, in fact it seemed to heighten his career even more. With a new hit show Anger Management along with many other projects in the pipeline Sheen’s #Winning streak doesn’t sees no sign of slowing down. The moral of Sheen’s story seems to be being a little crazy isn’t an issue as long as you embrace it strangely enough.

By Thomas Parker

How To Use Instagram To Grow Your Business

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With 100 million monthly users, 40 million posts per day, and a staggering 1,000 comment per second, Instagram has established itself as the most visual social media platform. With most of its users between the age of 18-24 Instagram is predominantly used by a younger audience. The aim of the Slideshare is to show people how business can use this particular social media platform to grow their business.

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Why Facebook Is No Longer Top Dog

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With the announcement of Facebook now looking into changing it’s whole edge ranking scheme and reportedly losing brands millions of users per month, the question whether Facebook is still relevant is very much up for discussion. To answer this question we need to first look at what went so good for Facebook in the beginning.

Where Did It Go So Right?

Harvard students Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes formed this famous social network, Facebook originally started out as a site dedicated to allowing students to connect with each other. Fast forward a few years and Facebook had opened up to not just students but to the whole world. Previous social media platforms had made impact with business and culture before, for example, MySpace had a revolutionary effect on the music industry making it possible for unsigned bedroom musicians to become household names without the help of major record labels, success stories such as Lily Allen and Kate Nash are a few of many in that era. However, Facebook was the first platform to really penetrate popular culture across the board, features such as likes, poking and various games helped makes Facebook the most popular social media platform of in the world.

Facebook was also the first platform where major brands and companies really sat up and noticed the marketing potential of social media. Every self-respective company soon had a business profile on Facebook and a lot of businesses even started up on the platform, it has become the starting point and blueprint for most social media marketing plans.

What Goes Up Must Come Down

Like with most love affairs, Facebook and it’s audience seems to be coming to an end as other social media platforms such as Twitter has built considerable momentum with it’s micro-blogging site. Twitter’s emphasis on news and strong celeb backing has become more and more important in our celebrity-obsessed society. This 140 character limited style was perfect for the millennial generation who are in constant need for topical news quick and hassle free, the character limit made it impossible to ramble with in a single update.

Twitter has rapidly become a huge influence on popular culture, make no mistake businesses and brands have definitely seen potential of the platform especially the music industry with Justin Bieber, Katy Perry and Lady Gaga being the top three most followed people on Twitter. It has been so influential in our celebrity-obsessed culture because it allows fans to feel closer to an artist and gives artists the opportunity to build their own fan communities such as Beliebers and Little Monsters. Artist and their labels also get instant feedback in return, this is great as it allows them to crowd source public reaction and tweak aspects of their image, branding and even which song to release next. This has left Facebook feel dated, as the connection between brand and audience isn’t as instant as it is on Twitter.

Adapt Or Sink

With the rise in popularity of other social media platforms such as Pinterest, Twitter and Google+ over the past few years, there has been a build up of alternatives in the digital space to challenge Facebook’s dominance. Facebook needed to change in order to cement its status in the social media world once more. Changes to the profile format, hashtags have now being implemented and even rumours of followers instead of friends, the question a lot of people are asking including myself is, does Facebook need to change? Well we’ve seen with platforms like MySpace not adapting to their audiences changing needs, this can be detrimental to a social media platform, so I would say yes, change is needed. But I begin to wonder if change is needed then, how much can Facebook change without changing what fundamentally made Facebook, Facebook? So this the question post to you dear readers. Feel free to comment your thoughts below and lets start a debate!

By Thomas Parker