You don’t have to be the biggest football fan in the world to realise the 2014 World Cup was one of the biggest events ever on Social Media. Many brands spent millions upon millions on their advertising campaigns on Social Media for the World Cup, some successful, some not so. But how did social media react to the World Cup final? This is how Twitter reacted when Mario Gotze scored the winner!
— Twitter Data (@TwitterData) July 14, 2014
You would of had to be living under a rock for the past 24 hours to of not heard that Germany are world champions again! Many German brands jumped on this as soon as it happened as they saw it was a great time to post. Here is our favourite!
The best extra weight we’ve ever carried! pic.twitter.com/qaknvITdGy
— Lufthansa (@lufthansa) July 13, 2014
As you can see, this tweet has over 13,000 retweets! Pretty remarkable isn’t it? Other big brands such as Audi, Mercedes-Benz came up with some pretty cool visual designs which you can see below. However their tweets haven’t been as successful as the Lufthansa airline tweet!
— Mercedes-Benz (@MercedesBenz) July 13, 2014
— AUDI AG (@Audi_Online) July 13, 2014
But what social media records were broken during the whole course of this World Cup? Well for starters, the Brazil vs Germany game was tweeted about 36.1 MILLION times! Astonishing right? Well, how about this then… When Germany won the World Cup yesterday, there was 618,725 tweets EVERY MINUTE! Records are there to be broken and this World Cup has done that! What was your favourite World Cup marketing campaign? Tell us in the comments below!