LinkedIn New Profile Update

Looks familiar doesn’t it?

 

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LinkedIn has rolled out it’s new profile redesign update to it’s premium users and it has striking similarities to Twitter’s new profile look. However, that isn’t necessarily a bad thing! As a result of the update, premium users now have the opportunity to choose their own cover photo. This can either be their own or they can use the header images LinkedIn provided. Pretty cool eh? Now LinkedIn profiles look a lot more visually appealing!  The only bad news is that non-premium users will have to play the waiting game as it will be a few months till they can have cover photos!

 

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Whilst this is all great news that LinkedIn has made attempts to make their users profiles look a bit more appealing, the downside is that it comes at a cost. This cost is slightly lower now as a result of LinkedIn introducing a new, cheaper membership option called “Premium Spotlight”. However, the issue still remains, many users will feel they are paying for an update which you can get for free on different social networks.

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What do you think of the new update? Love it or hate it?  And are you tempted to buy premium spotlight? Tell us your thoughts in the comments section below!

The Rise Of Pinterest

One of the next upcoming social networks in 2014? Absolutely not! It is one of THE most popular social networks. Ranked fourth most popular social network and valued at $3.8 million, Pinterest is not one of those up and coming social networks, it is part of the elite now! But after only being created a few years ago, how has it progressed so much in such a short space of time? 2014 is also being touted to be the “photo year” and with imagine sharing sites becoming more popular such as Instagram and Youtube, Pinterest is leading the charge!  

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Pinterest is a different type of social network compared to Facebook and Twitter, it is visually based but it is different than other visually based sites such as Instagram, Flickr. Pinterest allows users to post photo’s, videos and gifs to collections, also known as Pinboards. Also if users find a pin posted by another user, they can pin it to their wall, essentially like a retweet. Fancy yourself as a bit of a jet setter who loves a bit of good food? Most popular pins include tasty food and places to travel so if you’re a fan of it, Pinterest is for you!

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$500 million. That’s how much revenue Pinterest could generate from placing ads on their site as soon as 2016 according to Michael Pachter, an analyst at Wedbush Securities.  Imagine what you could do with $500 million!  You could buy 2.5 billion Freddo’s, 6 Cristiano Ronaldo’s, the list could go on and on! However in all seriousness, it would be a wise decision to do so, users on Facebook and Twitter have came to tolerate advertisements on their timelines so it is likely that Pinterest users over time would do the same. One advantage Pinterest has over Twitter is that Pinterest allows you to create business accounts unlike Twitter where it is the same type of account for all. Is your business is in the catering industry? It would be recommended to set up an account on Pinterest as cooking and dining makes up 66% of activity on the site!

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But what is in store in the next year for Pinterest? After the progress they’ve made in the past couple of years, would it be right to assume that Pinterest this year will overtake LinkedIn in terms of popularity and users? Will they become the 3rd most popular social network or is too soon for them? Whatever happens, Pinterest won’t be gone anytime soon! 

5 Social Media Trends for 2014

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* Click the infographic for more info.

The Top 5 key points you need to know for 2014…. are right here!
We know Social Media, as an industry, is about to EXPLODE so why not get ahead of the game in 2014 and pick up on the useful trends.
Facebook? Google +? Twitter? LinkedIn? Don’t worry, we have it all covered for you.

With Social Media being such a new industry, you ARE going to get things wrong. Businesses struggle. It’s a fact.
They may try, but give up and think that it’s not worth their time.
Wrong!
If you’re doing it wrong, then you’re doing it the wrong way.

We hope these trends will help you.

Produced Social Media Buz

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How To Build You Profile on LinkedIn [Infographic]

LinkedIn is the most popular social networking platform for business professionals. There are endless opportunities to help you succeed in the professional world, from motivational articles to new career opportunities, you can find it all on LinkedIn. Whether you are new member or a veteran you should always be updating your profile and if you haven’t touched it in months, now is the time to step up and give your profile a makeover! But what makes a perfect profile? I have put together a few tips for your to revamp your professional profiles and be the new, digital you!

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By Heather Wong

6 Tips For New LinkedIn Users

Are you wondering whether LinkedIn is the way forward for you? Well whether you’re considering LinkedIn for your own personal use or for your business, there are plenty of reason why LinkedIn can be a great and useful tool for you. Whether you’re looking for a new opportunity or just looking to broaden your business connection. If you have already decided LinkedIn is the right step for you but don’t know where to begin here’s a few tips to get you on your way to the LinkedIn perfection.

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1. Asking for Recommendations

Recommendations are often an element of a LinkedIn profile overlooked by newbies to the platform. However, Recommendations are key! Just like business in any other form repetition is important. A potential client who has no previous experience with you or your company will look at your Recommendations. Clearly the more recommendations you have the better you seem to potential customers.

While some may argue the best course of action is to wait for other to recommend you for your skills. A more proactive and faster way is to gather recommendations is as simple as give and take. In most cases if you recommend others for their skills they will return the favour.

2. Add The Personal Touch

LinkedIn does offer a pre-complete template for you to request recommendations however it is more effective if you personalize these. It will increase the likelihood of getting positive responses and possibly improve the quality of the recommendations you receive.

3. Add your Skills and Experience

Adding your skills and previous experience is very important as the more information you give the more reasons there are for other users to connect with you therefore expanding your social media presence which could later be converted into paying customers.

4. Promote your Profile Online and Print

Adding your profile URL to your email signature, website alongside your business cards, letterheads and other print material can easily expand your profiles audience without too much work. Making sure your profile URL is distinctive is also a huge factor when taking this step as you want it to be short and memorable for your audience.

5. Connecting With Others

                          

Building up your connections is extremely important within the LinkedIn world. Start of connecting to people you already know and follow this up by connecting to people who are connected to more than one other person you know. This is a great way to easily widen your audience without adding random users. This is important as is the LinkedIn world, it’s all about making appropriate connections that are deemed useful for both parties involved. If you’re a business it’s also incredibly important to connect to other companies that you have or still do have a working relationship with as this shows support for their company which will more than likely be returned in the form of engagement or recommendations.

The next step when connecting to other users is to connect the potentially beneficial people or companies in your sector. The whole point of LinkedIn is to connect to other businesses and professionals to create business opportunities so use it! LinkedIn is a great tool in order to connect directly to the decision makers of a business to create opportunities so don’t be afraid to message them. We recommend to connect to other users around your business target before connecting to them. We suggest this as when you do connect to them it looks more natural and gives your a foundation to build a working relationship on. The last tip is to always create a personalized message tailored to the user you are connecting with. This is a good idea as it give the user a sense that you care about them as an individual. It also suggested a sense of professionalism and it is much more likely the user will reply.

6. Sharing Interesting Content

Like any other social media platform content is king! One thing that has to be remembered whilst posting on LinkedIn is that it’s a professionals social platform so the content must be in keeping with this. Ask yourself every time before posting ‘would i want your boss to see this?’Great forms of content include news or blogs concerning your industry, general business news and top tips involving your industry. These forms of content are easy ways to generate engagement on your profile. Asking a question or asking for peoples opinion alongside the content can encourage users to get involved and comment on the post. Remember LinkedIn is full of strong business personalities it should be too hard to get opinion out of one or two of them.

By Thomas Parker

10 Questions To Ask Yourself Before You Start Your Social Media Strategy

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Social media is a growing sector on where you can really get in touch with your audience in an immediate and meaningful way but before you start using these platforms, here are 10 questions you should ask yourself before you start.

1. What should my company aim to achieve with social media?

The basis of any social media plan is to have a goal, 95% of businesses on social media do not have an end goal. The reason most businesses fail at social media is without a goal how do you measure the results? There are many aims you can have for your company from gaining exposure for your brand to more commerce, building and sticking to these goals is the basis of a successful social media campaign.

2. Who should set up and maintain my company’s social media accounts?

Would you let the intern go on radio or TV to be the spokesperson for your company? This should be an indication of who should be your spokesperson in the digital world, it depends on the size of your company but your social media platforms should be maintained by someone who knows the ins and outs of your company and industry.

3. Should my company have a presence on all of the popular social-media networks?

Unless you can produce consistent and meaningful content on a social platform then by all means be on as many networks as you can. Find the platforms that you get the most response on and focus on that by looking at your business and see what social media platforms are suited your audience.

4. What are the best social networks for small businesses?

Twitter is a very powerful platform to be on for any size company, it’s also a great place to feed content to and from other social media platforms. If your business needs a B2B presence then LinkedIn is the best network to focus on, Facebook is great to inform and engage consumers. Pinterest is the social platform for e-commerce and has a large female following and Google+ is a growing network which feeds into your search rankings.

5. How often should I post new content on my social networks?

Two to Five times a day is the recommended frequency to post across your social media platforms, this should be enough for your audience to see your message, staggering your posts throughout the day will also increase the chance of you audience seeing your message.

6. What types of content should I post on which social platforms?

Facebook, Pinterest, Google+ and Instagram are more visually based social networks so posts with pictures and videos are better suited to these while Twitter and LinkedIn to share and disseminate news. Make sure whatever you post is interesting and engaging to your audience as your goal should be to interact and add value to your brand.

7. Should I use social media to provide customer service?

Social media is a great way to get immediate feedback from your customers/clients, so providing customer service as a great way to use social media. If it becomes part of the conversation then make sure your company answers in a timely and informative manner even when it is criticisms.

8. How can I convert social-media followers into customers?

Trust, this is the main thing to remember when interacting on social media. If you can gain and retain trust from your audience, about your company they will be a higher likelihood of your social media followers becoming customers, it may sound counterintuitive but don’t try to sell on social media but try to add value to your audience and when the customer/client wants you product or services they will know it is from a trusted source.

9. How can I measure the success of my social-media marketing efforts?

A great measure of success should be if your social media campaign is aligned with your goals but remember the number of followers and likes are great but if there is no engagement with your audience this is for naught, interaction with your audience should be paramount.

10. What is the biggest mistake to avoid?

The biggest mistake in social media is not to be on social media, there is a conversation going on about your company or your sector so join in!

If you would like more free tips follow us on our LinkedIn company page

By Omar Johnson