Augmented Reality – when traditions and technology entwine.

Technology has become a necessity for everyday life. We no longer depend on daily newspapers – we depend on newsfeeds. We no longer depend on weather reports – we depend on navigated devices. We no longer depend on postmen – we depend of delivery receipts. So, what can we expect when we entwine traditions and technology together.

Augmented reality

noun

  • a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

Augmented reality can be traced back to 1990, when Professor Tom Caudell focused on a project of finding new way to help his company’s engineering process and involve the use or virtual reality. Caudell developed software which displayed the position of certain cabling during construction which made the process much less complex.

And now, without even realising, we view augmented reality on a daily basis, with thanks to software and devices such as green screens, gaming consoles and mobile apps. But since the launch of Google Glass, in a bid to be crowned augmented kings, it seems other organisations are determined to join in the battle.

Here are a few other strong marketing campaigns who have utilised augmented reality;

 

ModiFace Skin Care Virtulisation

A virtual make-over that powers over 150 web and mobile apps, to virtually trial make-up and products to match and suit your style.

With nearly 50 million downloads, ModiFace certainly got the cosmetic industry talking!

 

Star Walks

Similar to Google Sky Map, it shows the stars over your head to find constellations and notable stars. Great for stargazers and learning astronomers.

 

 

IKEA Catalog

This app features has the ability to superimpose various furniture into your own photographs of your own setting to see how the items would look. You can also scan physical copies of the IKEA catalog to search for it in the app.

 

IKEA-Catalog-screenshot

 

TryLive

Similar to ModiFace, TryLive, allows users to try on glasses, jewellery, clothes, shoes and even customise their homes too, before making the purchase.

Taking “try before you by” to a whole new digital level.

 

 

 

Starbucks Magic Cups

By downloading the Starbucks app, consumers were able to point their mobiles at their Starbucks’ cups in order to view festive animations.

 

Skoda – Waterloo Station

By using one of Europe’ largest advertising screens Skoda tried to target stressed commuters, inviting them to customise the new Skoda Fabia and showing the results being brought to life on the digital screen.

 

Five Vine Ideas For Businesses

Vine_trademark_logo

If you’re a business owner and someone says ‘Vine’ to you, what is the first thing that enters your head? A video sharing platform, a fad for teenagers or an opportunity for you to get you’re business across to customers?We know that it probably seems that vine is just for teenagers to share videos of themselves doing funny things, but that’s where you’re wrong.

Here are five vine ideas for businesses :

1) Behind the scenes

Behind the scenes, Why not make a video showing your audience what goes on behind the scenes of your business, in other words video what goes on in the warehouse or factory where your product is made, this will make the customers feel more involved with your company

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The Weather Channel Vine

2) Big announcements

Vine can also be a very good way of getting important information across such as upcoming events, changes to your business and all the other exciting news you may have! Using the weeks leading up to the big announcement to build up anticipation is a great way of getting your announcement more attention.

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Taco Bell Announcement Vine

3) Competitions

Holding competitions on vine for your audience is also a good way of interacting with them, it allows them to feel part of your business by getting them involved and asking them to post videos.

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John Lewis Insurance – What Matters Competition

4) Testimonials

When visiting a social event or occasion where several of your customers are attending why not ask them to do do a short testimonial on vine for you, not only does this get customers involved but it also shows that your care about what your customers think.

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Adidas Messi Unboxing Vine

5) Have Fun

Its not all about selling your products or your brand, making short funny movies of you doing funny stuff (playing stack’em with your product) or making short videos with your products,  this ensures that you company are still promoting your products but in a more approachable way.

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Dunkin’ Doughnuts Vine

By Zoe Creswell