The Rise Of Pinterest

One of the next upcoming social networks in 2014? Absolutely not! It is one of THE most popular social networks. Ranked fourth most popular social network and valued at $3.8 million, Pinterest is not one of those up and coming social networks, it is part of the elite now! But after only being created a few years ago, how has it progressed so much in such a short space of time? 2014 is also being touted to be the “photo year” and with imagine sharing sites becoming more popular such as Instagram and Youtube, Pinterest is leading the charge!  


Pinterest is a different type of social network compared to Facebook and Twitter, it is visually based but it is different than other visually based sites such as Instagram, Flickr. Pinterest allows users to post photo’s, videos and gifs to collections, also known as Pinboards. Also if users find a pin posted by another user, they can pin it to their wall, essentially like a retweet. Fancy yourself as a bit of a jet setter who loves a bit of good food? Most popular pins include tasty food and places to travel so if you’re a fan of it, Pinterest is for you!


$500 million. That’s how much revenue Pinterest could generate from placing ads on their site as soon as 2016 according to Michael Pachter, an analyst at Wedbush Securities.  Imagine what you could do with $500 million!  You could buy 2.5 billion Freddo’s, 6 Cristiano Ronaldo’s, the list could go on and on! However in all seriousness, it would be a wise decision to do so, users on Facebook and Twitter have came to tolerate advertisements on their timelines so it is likely that Pinterest users over time would do the same. One advantage Pinterest has over Twitter is that Pinterest allows you to create business accounts unlike Twitter where it is the same type of account for all. Is your business is in the catering industry? It would be recommended to set up an account on Pinterest as cooking and dining makes up 66% of activity on the site!

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But what is in store in the next year for Pinterest? After the progress they’ve made in the past couple of years, would it be right to assume that Pinterest this year will overtake LinkedIn in terms of popularity and users? Will they become the 3rd most popular social network or is too soon for them? Whatever happens, Pinterest won’t be gone anytime soon! 

Walsall Works

The Rise And Rise Of Pinterest

Here is something which may blow your mind. You must know what Instagram is? Millions use it and it is one of the most popular social network sites. However, it is not the number one picture sharing website. Small but mighty, Pinterest is not only the number one photo sharing site but also the 5th most popular social media website.

But, if you ask the average teenager if they use Pinterest, the likely response you’ll get is a blank expression. With 70 million users (as of July 2013), Pinterest isn’t as popular compared to it’s competitors Instagram and Flickr who have more than 85 million users each but it is most notable for the amount of female users registered on there (over 80%).

Stat attack!

  1. Pinterest generates over 400% more revenue per click as Twitter and 27% more than Facebook.

  2. The average time spent on Pinterest is 14.2 minutes.

  3. 80% of users are female.

  4. Pinterest has 1.36 millions visitors per day.

  5. 80% of Pinterest pins are repins. Therefore, the more you share and pin, the more it will get spread around.

What makes Pinterest so different though? Pinterest allows users to create collections of photos and when they have been created, users can repin photos to their profile.

It is a unique website and is only going to get better in 2014! It is miraculous the progress which has been made in the space of a couple of years and there is a feeling that Pinterest are just getting started!

By David Kenning

Can You Grow Your Business Using Pinterest?

For a lot of businesses, the question of where to pin or not to pin is probably a question they’re still asking themselves. But with 43% of Pinterest users agreeing they follow brands and companies they identify with compared with only 24% of Facebook users, it’s no wonder more and more businesses are converting to pinners. It’s a great way for businesses to really stamp their brand style all over a social media platform and in return gain a following of paying customers.

Last year alone Pinterest represented 17.4% of social media revenue for e-commerce sites compared to 2011 when it was only 1.2%. It’s clearly easy to see why more and more businesses are trying to jump on the pinning bandwagon.

So with this in mind, here’s some great tips on how to get started and manage your business Pinterest account.

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By Tom Parker