Arguably one of the most successful pop artists of all time?
No scrap that, undoubtedly one of the most successful pop artists of all time.
Like him or not, Justin Bieber has it down to a T! I’m not particularly interested in what he does in strip clubs, fights with paparazzi, or his next inexplicable tattoo, what I am interested in is his influence online, and why he has such a vast and remarkable following.
Bieber [aged 20] really is the ‘jack of all trades’ with a complete arsenal of talents, away from the singer/song writer we see on stage. The skateboarding, slam dunking, Rubix cube solving, guitar playing pianist began his virtual takeover of the world 7 years ago when he uploaded a cover of NeYo’s ‘So Sick’ on to YouTube. 7 years later, that very same video now has just shy of 7 million views. As more and more of these videos were being uploaded, Bieber started to use Social Media as a real base for his success.
The way Justin used social media was really quite remarkable in his early years. He built up a following, an army, now formally known as ‘Beliebers’ of people that believed in him, that trusted him and that wanted to be part of his journey, and oh boy were they part of it.
Shopping malls, Amusement parks, Café’s, in fact, anything public was an absolutely no go for Bieber now. He could not leave the house without getting ambushed by ‘Beliebers’. Why? Bieber used Twitter to let his fans know where we was, what he was doing and where he was heading. Small events, radio stations, public venues, parks, schools, anywhere Bieber was, he let his fans know.
Don’t believe me? Check it out in his film ‘Never Say Never’.
2008 saw Global superstar Usher and talent manager Scooter Braun discovered Bieber and wanted to meet with him urgently. Within weeks, Bieber was signed to Raymond Braun Media Group. And the rest….Well, you know the know the rest.