The Best Brands On Snapchat!

The Best Brands On Snapchat!

16 Handles was the first brand to start a marketing campaign on Snapchat in January 2013, which at the time was groundbreaking. This campaign involved sending a Snapchat image of yourself tasting yogurt on-site to the company’s Snapchat account. As a result of doing this, 16 Handles would then automatically send a Snapchat image of a coupon back to your account. Finally, you would have to wait to open the snap containing the coupon until you were at the register and ready to redeem it — because when the image was opened, it would automatically delete itself 10 seconds later.  

This is who we think our top brands are on Snapchat! Do you think any brands are missing? Tell us which ones!

Why smartphones & social media are the perfect combination

Social Media is evolving and part of that evolution is mobile use. Millions and millions use Social Media on their mobile every month with Facebook being the most popular with Twitter in second place.  The rise of Social Media and smartphones have went hand in hand with each other and have been majorly successful in the past couple of years.

mobile-unique-visitors-top-social-media-sites1

Here’s a mind blowing fact for you, 751 million mobile users access Facebook every month! Want another interesting fact? Sure you do! Mobile now generates 30% of its ad revenue up from 23% at the end of 2012!  We’ll be generous and give you another fact, 4.2 billion people access social media sites via mobile devices. These facts just reiterate that use of  mobile on Social Media is constantly becoming bigger and bigger by the day.

Social-Media-Mobile

But how have businesses used social media mobile apps to their potential? Here is a fantastic, inventive idea from NYC-based yogurt shop 16 Handles who ran a promotion using Snapchat. First, they asked customers to take a Snapchat image of themselves eating one of their yogurts on site and send it to the company’s Snapchat account. Then the company automatically sent a Snapchat image of a discount coupon back to the user’s account. Finally, the user would have to wait to open the snap containing the discount coupon until he or she was at the register and ready to redeem it, because once the image is opened it automatically deletes itself 10 seconds later. This was a hugely successful campaign and it wouldn’t be surprising seeing other businesses doing a Social Media campaign through Snapchat.

16handles-snapchat

Facebook Snap Up Whatsapp For $19bn

IN20_FACEBOOK_WHAT_1762743fYesterday evening, news emerged that Facebook purchased the instant-messaging service ‘Whatsapp’ in a deal said to be worth around $19bn.

Whatsapp is the only internet based app that gets more engagement and a higher percent of people, daily, than Facebook itself. Now there’s a fact!
With over 450 million monthly users, Whatsapp is currently sitting top of the tree. Skype, WeChat, Viber, and Blackberry Messenger (BBM) also make up the top 5 of most monthly users.

graphDespite the purchase of Instagram in 2012, this  will be the largest single acquisition Facebook have performed in all of their 10-year history. It seems as though Facebook are going all out though, having also had a reported offer of $3bn for direct photo messaging app,  Snapchat in 2013. This has, in fact, made people question the intentions of Facebook. Rather than internally growing, it is said that Facebook are trying to “buy growth” by purchasing popular applications [such as Instagram].
You can only survive in the Social Media industry if you are creative, innovation and, of course, popular!

Is this a “panic buy”? Have Facebook ran out of internal ideas?

Jan Koun, founder of Whatsapp and former Yahoo engineer is now set to join Facebook’s Board of Directors. The Ukrainian and his employees will also receive $3bn [£1.8bn] as part of the deal.