How To Build You Profile on LinkedIn [Infographic]

LinkedIn is the most popular social networking platform for business professionals. There are endless opportunities to help you succeed in the professional world, from motivational articles to new career opportunities, you can find it all on LinkedIn. Whether you are new member or a veteran you should always be updating your profile and if you haven’t touched it in months, now is the time to step up and give your profile a makeover! But what makes a perfect profile? I have put together a few tips for your to revamp your professional profiles and be the new, digital you!

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By Heather Wong

Top 10 Infographics That I Have Come Across

Over the weekend, I was scrolling through my Twitter feed on my phone and noticed quite a lot of Infographics that people were sharing,  when I arrived home I just had to get them up on the computer to get a better view and I was truly blown away. I’m a HUGE fan of Infographics and the more I see them, the more I fall in love with them. I collated a top 10 and here are the results.

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This has to be one of my favourite infographics I have ever come across, I think it has a very sleek professional look to it, including facts on why B2B companies invest into social media, which social media platforms these type of companies use, it also covers the top industries currently on LinkedIn and B2B content marketing realities.

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This is more focused on the statistics of all the social media platforms, it covers the amount of users, the gender percentages and many other facts, take a read.

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This one is more aimed at statistic (everybody loves statistics) running through what devices are striving forward with social media platforms and which countries have the most users.

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This infographic is from Huffington Post, going through which platforms marketers’ use and how many posts are posted each day on each of the platforms.

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This infographics main aim is on Twitter, going through all the numbers behind it. It shows us which user has the most followers and who is tweeting the most. The best #’s that get the most interactions. Even though some of the statistics are a little bit off as Katy Perry ‘roar’s’ past Justin Bieber gaining the No.1 spot for most followers, it is still an incredible infographic.

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This one goes through the state of social media. “These statistics will settle your superstitions about the effects social media marketing is having on its users” including marketing facts and how they use platforms.

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The infographic is from the social media week powered by Nokia during the week of February 18-22. Even though the facts are mainly aimed at what went on during that week but this infographic shows what can be achieved in one week.

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This one focuses on social media marketing, it has 14 facts on marketing, and I quite like this one as it focuses on the “flight” of marketing in 2013. Overall, I think that the design is beautiful and it really does catch your eye.

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This infographic is about the way that word of mouth influences marketers. Personally, I feel that word of mouth marketing is revolutionary, it is a way This one also focuses on small little statistics that’ll draw you in.

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Last but not least this infographic ask the question how social is B2B? and also including statistics that’ll help and potentially change the way that your business works.

By Luke Priest

When Twitter Goes Wrong

When Tweeter Gets WrongWith the news that Katy Perry has now taken the crown as the most followed person on Twitter, we ask the question ‘What are the pros and cons of such as huge following as a celebrity?’ In this blog entry we will be looking at how celebs have used the power of a strong following to the advantage of their career and also what happens when it all goes wrong.

People like Katy Perry and Lady Gaga are masters at using Twitter to the advantage of their career (whether they admitted or not). Creating names for their fans such as “Little Monster” and “ Katy Cats” allows their audience to feel included and empowered as they have means of communication with their idol and feel part of a community. Using their fan communities to promote their products and releases. Countdowns to new releases is a great example of how these stars use their following to create buzz.

But what happens when Twitter becomes your enemy? Twitter meltdowns are a rare thing but when their happen it can be truly detrimental to a celebs career. One example of this is the now notorious Amanda Bynes, she started as a child star starring on Nickelodeon show The Amanda Show.  Amanda’s career had been on downward spiral for a couple of years before here meltdown, her erratic behaviour was documented and watched by millions through her Twitter account.

twitterwrong2A day didn’t pass through mid-2013 without a news channel or gossip column talking about her tweets and worrying actions. Amanda also had confrontations with other stars through the platform such as Rihanna which gave entertainment for some and concern for many more. Amanda’s behavior came to end in late 2013 when she was sectioned. It is yet to be seen whether Amanda’s reputation is permanently damaged but it’s hard to see how it wouldn’t be. This brings a big issue to the forefront of celebs on twitter. Where is the line between what is kept personally and what is public for celebs on social media platforms?

twitterwrong3So, we’ve seen what happens when Twitter goes right and wrong, but what happens when a Twitter meltdown goes in a celebs favour? Charlie Sheen is a great example of this. Charlie’s famous meltdown #Winning! left him with mental health and substance issues and even lost his spot on American smash hit show Two and a Half Men. But unlike Amanda this meltdown didn’t seem to damage his career in the slightest, in fact it seemed to heighten his career even more. With a new hit show Anger Management along with many other projects in the pipeline Sheen’s #Winning streak doesn’t sees no sign of slowing down. The moral of Sheen’s story seems to be being a little crazy isn’t an issue as long as you embrace it strangely enough.

By Thomas Parker

How Celebrities Use Twitter

Imagine a world where social media didn’t exist, no FaceBook, no Twitter, no YouTube and no Instagram, now imagine not being able

to track your favourite celebrities 24/7, depressing right?

Why do we have these feelings of despair? Well we have these feelings because we have all been caught in the ‘Celeb Web’.

The Celeb Web is like a spider’s web, once you’re in you can’t get back out again, you become addicted to looking at their social media sites and this is actually what the celebrities have set out to do.

So how do they do this, here are a few ways ‘celebrities use Twitter’

Keeping themselves in the public eye

What’s a better way to keep yourself relevant than constantly updating your social media sites.

Some celebrities even post controversial content that will get people talking about you, because after all if you’re a celebrity and you are not being talked about, you might as well face the fact the fame game is over for you.

Let’s take a look back to April this year, Lindsay Lohan decided that she wasn’t being spoken about enough, like in previous months, so decided to pull the old ‘April fools prank’ on twitter. This tweet received 12,000 retweets and 4,000 favourite and people actually fell for it, although Lindsay admitted it was a prank in the end, the tweet was still being spoken about days later. So for Lindsay keeping herself in the public eye this was.. MISSION ACCOMPLISHED

Treating their fans like friends

The one thing that fans appreciate the most is to be spoken to like a friend rather than a follower, once a celebrity has mastered this, they can do anything.

Lady Gaga has mastered this skill and always makes sure she interacts with her fans whether they are tweeting about her music or generally just trying to get her attention.

Dealing in self promotion

 

Many celebrities these days use their social media sites as a way of self promotion. So what’s a better way of getting the word out there about upcoming albums and single than having a tweet about it along with a cheeky hyperlink that leads them straight to iTunes, Great use of a call to action right?  This method of self promotion is very affective for upcoming artists who want to get their songs out there to their fans, because what’s a better way of getting their songs up in the charts, than selling singles.

A great recent example of a celebrity using this method to their advantage is upcoming artist Iggy Azalea, her call to action was asking people to pre order her ‘Change Your Life’ single off of iTunes and what did the fans get in return, she promised to follow fans who had pre ordered it, clever isn’t it?

As you can see these three examples are the main aspects of what makes a celebrities twitter tick, if a celebrity can get these things right then they have effectively conquered the twitter world.

A celebrity needs to get the right balance between responding to fans, selling their products and keeping their profiles interesting, if they get this right, they are prepared for twitter domination!

By Zoe Cresswell

How To Use Instagram To Grow Your Business

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With 100 million monthly users, 40 million posts per day, and a staggering 1,000 comment per second, Instagram has established itself as the most visual social media platform. With most of its users between the age of 18-24 Instagram is predominantly used by a younger audience. The aim of the Slideshare is to show people how business can use this particular social media platform to grow their business.

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5 Tips On Using Social Media To Land That Dream Job [Infographic]

I recently watched ‘The Start Up Kids’, a documentary about young entrepreneurs and their journeys to evolving their companies. There was one guy that stood out to me, Brian Wong.

He is one of the founders of ‘Kiip’ a mobile network in which you can gain real rewards for virtual achievements.

He is also the youngest person ever to receive venture capital funding, beating Mark Zuckerberg by a year! In his interview he says how he started off by emailing and how with the use of this was able to reach the unreachable. Wong got the attention of people who without social platforms would not have been able to get in contact with and through hard work and dedication, Wong eventually got offered a job. I think this just goes to show the importance of social media.

Did you know 94% of recruiters rely on social media for their process? In this day and age, it is vital whether we are contacting old friends or reaching out for that new golden opportunity, the world is now at your fingertips. As Wong said, ‘This is the Culture of Listening’ with this in mind Wong has inspired me to share with you my top 5 tips on using social media to land that dream job.

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By Heather Wong

Why Facebook Is No Longer Top Dog

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With the announcement of Facebook now looking into changing it’s whole edge ranking scheme and reportedly losing brands millions of users per month, the question whether Facebook is still relevant is very much up for discussion. To answer this question we need to first look at what went so good for Facebook in the beginning.

Where Did It Go So Right?

Harvard students Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes formed this famous social network, Facebook originally started out as a site dedicated to allowing students to connect with each other. Fast forward a few years and Facebook had opened up to not just students but to the whole world. Previous social media platforms had made impact with business and culture before, for example, MySpace had a revolutionary effect on the music industry making it possible for unsigned bedroom musicians to become household names without the help of major record labels, success stories such as Lily Allen and Kate Nash are a few of many in that era. However, Facebook was the first platform to really penetrate popular culture across the board, features such as likes, poking and various games helped makes Facebook the most popular social media platform of in the world.

Facebook was also the first platform where major brands and companies really sat up and noticed the marketing potential of social media. Every self-respective company soon had a business profile on Facebook and a lot of businesses even started up on the platform, it has become the starting point and blueprint for most social media marketing plans.

What Goes Up Must Come Down

Like with most love affairs, Facebook and it’s audience seems to be coming to an end as other social media platforms such as Twitter has built considerable momentum with it’s micro-blogging site. Twitter’s emphasis on news and strong celeb backing has become more and more important in our celebrity-obsessed society. This 140 character limited style was perfect for the millennial generation who are in constant need for topical news quick and hassle free, the character limit made it impossible to ramble with in a single update.

Twitter has rapidly become a huge influence on popular culture, make no mistake businesses and brands have definitely seen potential of the platform especially the music industry with Justin Bieber, Katy Perry and Lady Gaga being the top three most followed people on Twitter. It has been so influential in our celebrity-obsessed culture because it allows fans to feel closer to an artist and gives artists the opportunity to build their own fan communities such as Beliebers and Little Monsters. Artist and their labels also get instant feedback in return, this is great as it allows them to crowd source public reaction and tweak aspects of their image, branding and even which song to release next. This has left Facebook feel dated, as the connection between brand and audience isn’t as instant as it is on Twitter.

Adapt Or Sink

With the rise in popularity of other social media platforms such as Pinterest, Twitter and Google+ over the past few years, there has been a build up of alternatives in the digital space to challenge Facebook’s dominance. Facebook needed to change in order to cement its status in the social media world once more. Changes to the profile format, hashtags have now being implemented and even rumours of followers instead of friends, the question a lot of people are asking including myself is, does Facebook need to change? Well we’ve seen with platforms like MySpace not adapting to their audiences changing needs, this can be detrimental to a social media platform, so I would say yes, change is needed. But I begin to wonder if change is needed then, how much can Facebook change without changing what fundamentally made Facebook, Facebook? So this the question post to you dear readers. Feel free to comment your thoughts below and lets start a debate!

By Thomas Parker

Social Networks: Beyond Digital

What is a social network? It’s a widely used term that usually refers to websites like Facebook, Twitter or Google+ in recent times but social networking has been going on ever since sentient beings were able to communicate. As long as there has been social groups we’ve had a network, to think of modern digital social networking as a  fad denies the notion of one of the fundamentals of being alive, the act of communication.

This talk by Harvard professor of Medicine, Health Care Policy, and Sociology Nicholas Christakis at TED2010, shows the power of the social networks around us. He details how physical social networks affect our daily lives including social networks can influence our body size.

This does pose a question, if this is the findings of social networks in our physical life, what affect is digital social networks making to us now?

By Omar Johnson

6 Tips For New LinkedIn Users

Are you wondering whether LinkedIn is the way forward for you? Well whether you’re considering LinkedIn for your own personal use or for your business, there are plenty of reason why LinkedIn can be a great and useful tool for you. Whether you’re looking for a new opportunity or just looking to broaden your business connection. If you have already decided LinkedIn is the right step for you but don’t know where to begin here’s a few tips to get you on your way to the LinkedIn perfection.

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1. Asking for Recommendations

Recommendations are often an element of a LinkedIn profile overlooked by newbies to the platform. However, Recommendations are key! Just like business in any other form repetition is important. A potential client who has no previous experience with you or your company will look at your Recommendations. Clearly the more recommendations you have the better you seem to potential customers.

While some may argue the best course of action is to wait for other to recommend you for your skills. A more proactive and faster way is to gather recommendations is as simple as give and take. In most cases if you recommend others for their skills they will return the favour.

2. Add The Personal Touch

LinkedIn does offer a pre-complete template for you to request recommendations however it is more effective if you personalize these. It will increase the likelihood of getting positive responses and possibly improve the quality of the recommendations you receive.

3. Add your Skills and Experience

Adding your skills and previous experience is very important as the more information you give the more reasons there are for other users to connect with you therefore expanding your social media presence which could later be converted into paying customers.

4. Promote your Profile Online and Print

Adding your profile URL to your email signature, website alongside your business cards, letterheads and other print material can easily expand your profiles audience without too much work. Making sure your profile URL is distinctive is also a huge factor when taking this step as you want it to be short and memorable for your audience.

5. Connecting With Others

                          

Building up your connections is extremely important within the LinkedIn world. Start of connecting to people you already know and follow this up by connecting to people who are connected to more than one other person you know. This is a great way to easily widen your audience without adding random users. This is important as is the LinkedIn world, it’s all about making appropriate connections that are deemed useful for both parties involved. If you’re a business it’s also incredibly important to connect to other companies that you have or still do have a working relationship with as this shows support for their company which will more than likely be returned in the form of engagement or recommendations.

The next step when connecting to other users is to connect the potentially beneficial people or companies in your sector. The whole point of LinkedIn is to connect to other businesses and professionals to create business opportunities so use it! LinkedIn is a great tool in order to connect directly to the decision makers of a business to create opportunities so don’t be afraid to message them. We recommend to connect to other users around your business target before connecting to them. We suggest this as when you do connect to them it looks more natural and gives your a foundation to build a working relationship on. The last tip is to always create a personalized message tailored to the user you are connecting with. This is a good idea as it give the user a sense that you care about them as an individual. It also suggested a sense of professionalism and it is much more likely the user will reply.

6. Sharing Interesting Content

Like any other social media platform content is king! One thing that has to be remembered whilst posting on LinkedIn is that it’s a professionals social platform so the content must be in keeping with this. Ask yourself every time before posting ‘would i want your boss to see this?’Great forms of content include news or blogs concerning your industry, general business news and top tips involving your industry. These forms of content are easy ways to generate engagement on your profile. Asking a question or asking for peoples opinion alongside the content can encourage users to get involved and comment on the post. Remember LinkedIn is full of strong business personalities it should be too hard to get opinion out of one or two of them.

By Thomas Parker