How To Build You Profile on LinkedIn [Infographic]

LinkedIn is the most popular social networking platform for business professionals. There are endless opportunities to help you succeed in the professional world, from motivational articles to new career opportunities, you can find it all on LinkedIn. Whether you are new member or a veteran you should always be updating your profile and if you haven’t touched it in months, now is the time to step up and give your profile a makeover! But what makes a perfect profile? I have put together a few tips for your to revamp your professional profiles and be the new, digital you!

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By Heather Wong

How To Use Instagram To Grow Your Business

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With 100 million monthly users, 40 million posts per day, and a staggering 1,000 comment per second, Instagram has established itself as the most visual social media platform. With most of its users between the age of 18-24 Instagram is predominantly used by a younger audience. The aim of the Slideshare is to show people how business can use this particular social media platform to grow their business.

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Why Facebook Is No Longer Top Dog

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With the announcement of Facebook now looking into changing it’s whole edge ranking scheme and reportedly losing brands millions of users per month, the question whether Facebook is still relevant is very much up for discussion. To answer this question we need to first look at what went so good for Facebook in the beginning.

Where Did It Go So Right?

Harvard students Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes formed this famous social network, Facebook originally started out as a site dedicated to allowing students to connect with each other. Fast forward a few years and Facebook had opened up to not just students but to the whole world. Previous social media platforms had made impact with business and culture before, for example, MySpace had a revolutionary effect on the music industry making it possible for unsigned bedroom musicians to become household names without the help of major record labels, success stories such as Lily Allen and Kate Nash are a few of many in that era. However, Facebook was the first platform to really penetrate popular culture across the board, features such as likes, poking and various games helped makes Facebook the most popular social media platform of in the world.

Facebook was also the first platform where major brands and companies really sat up and noticed the marketing potential of social media. Every self-respective company soon had a business profile on Facebook and a lot of businesses even started up on the platform, it has become the starting point and blueprint for most social media marketing plans.

What Goes Up Must Come Down

Like with most love affairs, Facebook and it’s audience seems to be coming to an end as other social media platforms such as Twitter has built considerable momentum with it’s micro-blogging site. Twitter’s emphasis on news and strong celeb backing has become more and more important in our celebrity-obsessed society. This 140 character limited style was perfect for the millennial generation who are in constant need for topical news quick and hassle free, the character limit made it impossible to ramble with in a single update.

Twitter has rapidly become a huge influence on popular culture, make no mistake businesses and brands have definitely seen potential of the platform especially the music industry with Justin Bieber, Katy Perry and Lady Gaga being the top three most followed people on Twitter. It has been so influential in our celebrity-obsessed culture because it allows fans to feel closer to an artist and gives artists the opportunity to build their own fan communities such as Beliebers and Little Monsters. Artist and their labels also get instant feedback in return, this is great as it allows them to crowd source public reaction and tweak aspects of their image, branding and even which song to release next. This has left Facebook feel dated, as the connection between brand and audience isn’t as instant as it is on Twitter.

Adapt Or Sink

With the rise in popularity of other social media platforms such as Pinterest, Twitter and Google+ over the past few years, there has been a build up of alternatives in the digital space to challenge Facebook’s dominance. Facebook needed to change in order to cement its status in the social media world once more. Changes to the profile format, hashtags have now being implemented and even rumours of followers instead of friends, the question a lot of people are asking including myself is, does Facebook need to change? Well we’ve seen with platforms like MySpace not adapting to their audiences changing needs, this can be detrimental to a social media platform, so I would say yes, change is needed. But I begin to wonder if change is needed then, how much can Facebook change without changing what fundamentally made Facebook, Facebook? So this the question post to you dear readers. Feel free to comment your thoughts below and lets start a debate!

By Thomas Parker

5 Types Of Blog Posts That Will Promote Engagement

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1. The did you know post

Blogs always try to hit you with an amazing new fact or bit of information that they think no one else in the world has heard before!
E.g. Did you that that Wednesday comes after Tuesday!
And you have to try and make out that you are totally blown away by this next exciting fact that you have just saw.
Come on! We all know that this is just a plea to try and get the viewer to carry on looking at the ret of your blog. If they succeeded then you fell for it!

2. The issue post

A lot of blogs take the oppositional view, just to get some kind of interaction from viewers.
E.g. Margret Thatcher was an amazing Prime-Minister and done great things for the country.
This is a highly controversial topic and is likely to get people to argue against it. This is one great way to get people to talk on your blog. But the things they might be saying, is something you might not be too fond of!

3. The question post

Ask your blog some questions!
If you want to get someone to talk in a normal conversation, you’d usually ask them a question because you want to hear some answers. It should be no different in a blog. You are trying to get people to talk on it, you want interaction, you want engagement, and you want people to be talking about it. What greater way is there than to ask questions to your audience and receive some answers!

4. The top 100 list

Everyone loves a good list! Whether it is a list of the best looking celebrities, or the best football players of all time!
When we look at top 100 lists we all go from the worst to the best, and we do take note. And there is always a talking point in there. Tulisa Contostavlos was a massive talking point last year when she got voted sexiest woman of the year. Likewise, Lionel Messi and Cristiano Ronaldo is always a massive talking point amongst sports fans of who is the best. So there is always an element of debate which is exactly what you want when you are trying to attract engagement.

5. The giveaway post

People of the UK love a freebee. In fact, scrap that, everyone loves a freebee. Whether that is moisturiser or a little spray of aftershave, if it’s free, we’re there!
We’re are instantly more attracted to a magazine if it’s in a plastic case and you can see that there something in there that you get free. Even if you are not the slightest bit interested in what the magazine or about, or interested in what the free item actually is, we are 100% more drawn to it if we know we are going to take it home having not paid for it.

By Mitchell Perry

10 Questions To Ask Yourself Before You Start Your Social Media Strategy

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Social media is a growing sector on where you can really get in touch with your audience in an immediate and meaningful way but before you start using these platforms, here are 10 questions you should ask yourself before you start.

1. What should my company aim to achieve with social media?

The basis of any social media plan is to have a goal, 95% of businesses on social media do not have an end goal. The reason most businesses fail at social media is without a goal how do you measure the results? There are many aims you can have for your company from gaining exposure for your brand to more commerce, building and sticking to these goals is the basis of a successful social media campaign.

2. Who should set up and maintain my company’s social media accounts?

Would you let the intern go on radio or TV to be the spokesperson for your company? This should be an indication of who should be your spokesperson in the digital world, it depends on the size of your company but your social media platforms should be maintained by someone who knows the ins and outs of your company and industry.

3. Should my company have a presence on all of the popular social-media networks?

Unless you can produce consistent and meaningful content on a social platform then by all means be on as many networks as you can. Find the platforms that you get the most response on and focus on that by looking at your business and see what social media platforms are suited your audience.

4. What are the best social networks for small businesses?

Twitter is a very powerful platform to be on for any size company, it’s also a great place to feed content to and from other social media platforms. If your business needs a B2B presence then LinkedIn is the best network to focus on, Facebook is great to inform and engage consumers. Pinterest is the social platform for e-commerce and has a large female following and Google+ is a growing network which feeds into your search rankings.

5. How often should I post new content on my social networks?

Two to Five times a day is the recommended frequency to post across your social media platforms, this should be enough for your audience to see your message, staggering your posts throughout the day will also increase the chance of you audience seeing your message.

6. What types of content should I post on which social platforms?

Facebook, Pinterest, Google+ and Instagram are more visually based social networks so posts with pictures and videos are better suited to these while Twitter and LinkedIn to share and disseminate news. Make sure whatever you post is interesting and engaging to your audience as your goal should be to interact and add value to your brand.

7. Should I use social media to provide customer service?

Social media is a great way to get immediate feedback from your customers/clients, so providing customer service as a great way to use social media. If it becomes part of the conversation then make sure your company answers in a timely and informative manner even when it is criticisms.

8. How can I convert social-media followers into customers?

Trust, this is the main thing to remember when interacting on social media. If you can gain and retain trust from your audience, about your company they will be a higher likelihood of your social media followers becoming customers, it may sound counterintuitive but don’t try to sell on social media but try to add value to your audience and when the customer/client wants you product or services they will know it is from a trusted source.

9. How can I measure the success of my social-media marketing efforts?

A great measure of success should be if your social media campaign is aligned with your goals but remember the number of followers and likes are great but if there is no engagement with your audience this is for naught, interaction with your audience should be paramount.

10. What is the biggest mistake to avoid?

The biggest mistake in social media is not to be on social media, there is a conversation going on about your company or your sector so join in!

If you would like more free tips follow us on our LinkedIn company page

By Omar Johnson