How Celebrities Use Twitter

Imagine a world where social media didn’t exist, no FaceBook, no Twitter, no YouTube and no Instagram, now imagine not being able

to track your favourite celebrities 24/7, depressing right?

Why do we have these feelings of despair? Well we have these feelings because we have all been caught in the ‘Celeb Web’.

The Celeb Web is like a spider’s web, once you’re in you can’t get back out again, you become addicted to looking at their social media sites and this is actually what the celebrities have set out to do.

So how do they do this, here are a few ways ‘celebrities use Twitter’

Keeping themselves in the public eye

What’s a better way to keep yourself relevant than constantly updating your social media sites.

Some celebrities even post controversial content that will get people talking about you, because after all if you’re a celebrity and you are not being talked about, you might as well face the fact the fame game is over for you.

Let’s take a look back to April this year, Lindsay Lohan decided that she wasn’t being spoken about enough, like in previous months, so decided to pull the old ‘April fools prank’ on twitter. This tweet received 12,000 retweets and 4,000 favourite and people actually fell for it, although Lindsay admitted it was a prank in the end, the tweet was still being spoken about days later. So for Lindsay keeping herself in the public eye this was.. MISSION ACCOMPLISHED

Treating their fans like friends

The one thing that fans appreciate the most is to be spoken to like a friend rather than a follower, once a celebrity has mastered this, they can do anything.

Lady Gaga has mastered this skill and always makes sure she interacts with her fans whether they are tweeting about her music or generally just trying to get her attention.

Dealing in self promotion

 

Many celebrities these days use their social media sites as a way of self promotion. So what’s a better way of getting the word out there about upcoming albums and single than having a tweet about it along with a cheeky hyperlink that leads them straight to iTunes, Great use of a call to action right?  This method of self promotion is very affective for upcoming artists who want to get their songs out there to their fans, because what’s a better way of getting their songs up in the charts, than selling singles.

A great recent example of a celebrity using this method to their advantage is upcoming artist Iggy Azalea, her call to action was asking people to pre order her ‘Change Your Life’ single off of iTunes and what did the fans get in return, she promised to follow fans who had pre ordered it, clever isn’t it?

As you can see these three examples are the main aspects of what makes a celebrities twitter tick, if a celebrity can get these things right then they have effectively conquered the twitter world.

A celebrity needs to get the right balance between responding to fans, selling their products and keeping their profiles interesting, if they get this right, they are prepared for twitter domination!

By Zoe Cresswell

The Benefits Of Twitter For Your Business

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Welcome to the world of social networking, the latest way to leave your electronic footprint on the internet.   Did you know there are around 500 million users on twitter? And that 250,000,000 tweets are posted each day?

With this new knowledge do you feel more interested in starting up your own business twitter page and connecting with the millions of followers already participating? Well you should do and here’s why.

Twitter is a great way of communicating with other businesses and individuals who share an interest or share the same profession as you.

Having an online profile is a great way of promoting yourself as you can reach out to places all over the country and all over the world, as well as finding people/companies that you didn’t even know were out there.

People enjoy connecting on twitter as it is less time consuming and more interesting than other forms of social networking. Twitters only allows its users to make a tweet (comment) that is approximately 140 characters long, this may seem like a disadvantage at first glance, but thinks about it, how many of you would rather scroll through and look at shorter snappier tweets than having to sit and read a whole long winded paragraph?

Although it may seem like a strain to have to squeeze all you want to say into a couple of sentence, it actually benefits you as people will be more attracted to the short snappy tweet.

People can search for keywords (otherwise known as hashtags #) on twitter and can find anything you have written to do with that  keyword, for example ‘Social Media Buz – Experts who help companies grow their business using #SocialMediaStrategy, training, management and events. No.1 for #LinkedIn in the UK’ the key words being  #SocialMediaStrategy and #LinkedIn.

Twitter is all about the personal touches! You can comment and connect with everyone on twitter, even if you’re not following them.  Take the example from above if someone saw the tweet because they had searched for the keywords, they might then contact Social Media Buz directly and enquire about the services they are offering.

People also like to re-tweet comments that they like, this means posting a tweet that you have written, on their account. Re-tweeting is a way of showing interest in that post and also getting you better known as all their followers will be able to see it as well.

People are searching on twitter constantly, so they might not sit there all day staring at the screen waiting for new tweets however about 7/10 people have their social networking accounts connected to their smart phones, giving them easy access to all their accounts and alerting them of any new activity.

Make an account, at first your profile picture will be of an egg (get it an egg, because you’re a new born tweeter) TOP TIP – Why not make sure the first thing you do on twitter is add a relevant, eye catching profile picture. After all nobody likes talking to an egg! Create your profile, find your followers, gather your flock and become top of the tree in twitter land!

So think about it, now you know there are around 500 million users on twitter and that 250,000,000 tweets are posted each day why not sit in that social networking tree and start tweeting to all your potential fellow tweeters.

By Zoe Cresswell