Super Bowl 2015 – What Brand Came Out On Top?

Whilst it may not be as popular in the UK as it is on the other side of the pond in the US, the Super Bowl is one of the biggest global events of the year. Over 115 million people watch it and of course, it is a huge opportunity for brands.

There were over 28 million tweets last night about the Super Bowl, an increase of just under 4 million from the previous year. For many years, brands would spend millions concentrating all efforts on creating adverts to desperately try and catch the attention of millions across the US.

Times have changed, now faster than the Social Media world is rapidly expanding, social media becoming more popular than ever, brands are now putting their efforts into creating viral pieces of content.
The simple but genius efforts of Oreo in the 2013 Super Bowl was applauded by thousands. Instead of trying to create a highly sophisticated piece of content, Oreo simply jumped onto an event that was happening during the game itself.

The tweet went viral, receiving over 15,000 retweets. The question is, did anybody match Oreo last night? We’ll go through the best and the worst!

One of the most talked about adverts was Nationwide (Not affiliated with the UK bank). Nationwide’s advert had a very dark tone, as the advert itself featured a young boy who dies as a result of an unspecified household accident. Due to the tragic nature, many Twitter users were quite shocked and outraged. Here is one of the most retweeted responses to the advert!

In contrast, the Budweiser “Lost Dog Advert” warmed the hearts of millions. Why you ask? Simple, puppies. The advert was a sequel to the most popular advert of the 2014 Super Bowl with the vice president of Budweiser claiming “If it ain’t broke, don’t fix it.” He was right! The advert was a huge success, the hashtag “#BestBuds” reached over 2.2 million in a day on Twitter! If you want to view the advert, watch it below! Warning, tissues may be needed.

What was your favourite advertisement? Were you not a fan of the Budweiser advert? Do you think Nationwide’s advert was the most powerful in Super Bowl history? Tweet us your thoughts at @UKLinkedIn!

The Best Of #FoxNewsFacts

On late Sunday night, Fox News created quite an uproar in Birmingham. Why, you ask? Well, here is why. Terrorist ‘expert’ Steve Emerson claimed that, “there are actual cities like Birmingham that are totally Muslim where non-Muslims just simply don’t go in.” The people of Birmingham simultaneously put their head in their hands. It was a comment which outraged many including the Prime Minister, David Cameron who described Emerson as a “complete idiot”. However, after the initial anger and outrage, many Twitter users united. United against stupidity.

It is fair to say that Steve’s comments went viral. This was followed up by a hashtag #FoxNewsFacts. #FoxNewsFacts was a hashtag that many Twitter’s users used to respond to Emerson’s claims in the form of sarcastic, tongue-in-cheek tweets. Here are our favourite’s, starting off with the Bullring.

Followed up by an image of a local sports rivalry.

And last but not least, a cartoon which depicts newly named places in Birmingham.

Steve Emerson will no doubt be regretting the comments he has made and he has very generously donated £500 to Birmingham’s Children Hospital. However, this incident goes to show that making ill-informed comments live on worldwide television, in this digital world, can cost you dearly.

Hashtags Implement

7 Rules to Effectively Implement the #Hashtag

The tool that once never existed is now unavoidable in modern society – the hashtag (#). The branding tool that made its name through Twitter, is not only a trademark, but a symbol that represents the power of social media and the digital environment. Those who are not technically minded, or even signed up to social media platforms are aware of hashtags.

As such, they tend to be attached to advertisement campaigns and other forms of marketing content.  With that being said, the general online community (predominately on hashtag friendly platforms: Twitter, Instagram and Facebook for example) frequently use the tool to promote other users content, or to simply be involved within large online discussions, which generate online trends from the frequent and consistent use of the same hashtag, attached to a shareable concept.

When taking into consideration that many are signed up to social sites, there are still others who are still getting use to the social landscape, which can make hashtag implementation within a marketing context a difficult task. As a result, there have been numerous hashtag horror campaigns where a poor understanding of social media turned marketing ideas into an online disaster, with time and money being wasted.

A hashtag is a way in which to organize and advertise an idea. The more appealing the idea, the more likely the hashtag is to be shared, which can greatly increase the odds that social media campaigns on hashtag-friendly platforms will actually see results in the form of conversions for example. To use the hashtag with confidence and generate valuable and meaningful ROI, take a look at the key considerations below:

1. Consistency is key – Hashtags will take time to gain significant traction. However, ensuring that the same one is used when posting and promoting your message (for a prolonged period of time), whilst encouraging online community members to re-post and favourite your content, will help build momentum.

2. Incorporate across multiple channels – By publicly displaying your hashtag in various locations (online and offline), you’ll be able to brand the hashtag’s core idea more clearly with your customers. It’s a proven formula, so it’s definitely worth doing.

3. Capitalise multi-word hashtags for clarity – When hashtags are too long, the primary meaning of the message can be lost. For that reason, the shorter the hashtag, the better. Only on rare occasions will a hashtag include 3 or 4 sort simple words.

4. Use hashtags in sentences – On Twitter, each of the 140 characters are very important and it’s important to make them count. Be as concise as possible and avoid using unnecessary terms. If you can use a hashtag in place of a word without the sentence becoming confusing, do it.

5. Monitor conversations – To effectively keep up with trends within your industry, be sure to monitor hashtags, though it can be a difficult task. Keeping track of conversation will allow you to gain valuable insight into what your competition is doing, what the influencers are saying and how customers are acting and reacting. This will help mold your social media strategy.

6. Informative instead of abstract – Ensure that the term you select for your hashtag is simple and to the point. Over complicating your hashtag can negatively impact your campaign. People will not respond or promote your hashtag if they don’t understand it.

7. Have a back up plan – Just in case unexpected events occur, it’s important to have a back up plan. In the past and even today, many people are not accounting for the messages they send out and forgetting that they’re open for interpretation by thousands, if not millions. Be sure your message is clear and the intent is definitive.

#SocialBrum

#SocialBrum: Strategic Growth Through Social Media Seminar – The Review!

On Thursday 9th October, Birmingham got social! After forming an alliance with the Mockingbird Theatre in the Custard Factory, we hosted a free seminar based on 'Strategic Growth through Social Media' in partnership with the great 200 leaders, which turned out to be a great success. From having experience in hosting events of this nature, a thoroughly planned session was delivered, with our attendees interacting and engaging with each other, online and off. This resulted in all of the attendees leaving with a smile on their face, as well as a wealth of knowledge about social media in relation to creating organic growth.

During the seminar we decided to run a experiment, using the hashtag #SocialBrum. In turn this provided an effective visual representation, demonstrating how powerful social media can be in terms of generating exposure and leveraging online commercial opportunities. As such, the results were staggering and most importantly, impressive! Over the course of the morning and early into the afternoon we were able to identify that we achieved 1,000,000+ (update: 2,000,000+) impressions through the use of keyhole.co - and that number is still rising!

Over the course of the seminar, there were many lessons to be learnt however, here are some of the top tweets posted by our attendees, which you can learn from:

Are you targeting the right audience with your #socialmedia? Great morning-thank you @No1socialmedia #SocialBrum pic.twitter.com/TQ2zh3Au2V

Social Media Controversy – The Case of ‘Misogynistic’ Men’s Health Magazine

On the 6th October the male-orientated global magazine Men’s Health generated high levels of interactivity on Twitter… but for all the wrong reasons. After posting an update that reads “She sees the game differently than you. Here’s how, and what to do about it: http://t.co/AaQXS1bsWY pic.twitter.com/fh83bb6Zc4” the extended online community hit back almost immediately. Although, the tweet was intentionally posted to provide humour to the male audience, the humour was very short lived. Approximately 4,800 posts mentioning @MensHealthMag were sent (according to Topsy) and some of these responses included some strong points of view... here are some examples:

In the aftermath the magazine apologised for their mistake and responded by saying “It wasn’t meant to suggest that women are in any way inferior to men, in sports, or anything else. But … we’re sorry that it did” - However, something of this magnitude that has produced a high level of interactivity, will not be forgotten overnight. The story continues to be circulated across multiple social media platforms, and made visible to a wider audience, as the power of social media prevails. Without question, Men's Health have big regrets, so how can we learn from their mistake? Here are some pointers to take into consideration:

  1. Never under-estimate the power of social media
  2. Always take into account that posts can be seen by a global audience and not just your target market
  3. All messages are open to interpretation and perceived differently by others. Therefore, always read over the text in your posts prior to publishing, to protect your brand image.

6 Important Steps & Reasons To Start Blogging!

Formerly known as a “weblog”, blogs today in modern society tend to rival mainstream media and with the introduction of numerous social media platforms, there’s no wonder as to why. Blogging is a great social tool that allows individuals to produce content, which can be created in the aim of educating targeted audiences, among other purposes also. When content is produced and deemed credible, with significant value to a reader, active participants and members of multiple social networks are encouraged to share and leverage articles to extended online networks. As such, why is it so important for businesses embrace the art of Blogging? Here are 6 essential reasons;

  1. Set up a Blog

    Companies that blog get 55% more web traffic and 70% more leads than those that don’t. Blogging is a great way there is to reach your target audience with the useful, educational information they’re out there looking for. Not to mention how much it helps your search rankings.

  1. Set up an RSS Feed

    Approximately 46% of daily internet users read more than one blog every day. By adding an auto-discoverable RSS feed, makes it super easy for power users to get your latest blog posts and news stories, as soon as you publish them.

  1. Provide a link to company’s home page

    65% of daily internet users read at least one blog. It must be noted that this could be YOUR blog, so make it easy for internet users to find it. This can be achieved by providing a link from your company’s home page, promoting the blog posts via your company’s social media accounts, and even through the reposting or sharing by employees.

  1. Add social media sharing buttons

    Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. As a result, it’s advised to add social media sharing buttons to your blog. These handy little buttons make it super simple for your readers to share your content on their social networks, in turn extending the reach of your posts to a wider audience.

  1. Post insightful and informative content

    90% of consumers find customer content useful, with 60% of consumers feeling a company’s positivity after reading the content. As such, be sure to put yourself in the position of your typical consumer, and consider what information would be of interest to you. Make sure the content is relevant and appropriate before publishing online, to ensure the article is enticing and stimulates positive emotions from targeted and potential readers.

  1. Post content with relevance

    82% of consumers enjoy reading relevant content from brands and 70% of consumers learn about the brand through articles rather than ads. Thus, blogs can provide companies an opportunity to truly connect with their consumers through the content they’re producing, to develop and establish long-term mutually beneficial relationships.

Conclusively, blogs are as popular as they’ve ever been before and allow businesses, other professionals or non-professionals to share expertise, gain recognition and establish a meaningful and rewarding online presence, whilst building a positive reputation among the online community. Therefore, if you haven’t started blogging as of yet, get cracking as you could be missing a trick or two!

Marketing Companies UK – Directory of UK Marketeers

Social media reaction to the World Cup final!

You don’t have to be the biggest football fan in the world to realise the 2014 World Cup was one of the biggest events ever on Social Media. Many brands spent millions upon millions on their advertising campaigns on Social Media for the World Cup, some successful, some not so. But how did social media react to the World Cup final? This is how Twitter reacted when Mario Gotze scored the winner!

You would of had to be living under a rock for the past 24 hours to of not heard that Germany are world champions again! Many German brands jumped on this as soon as it happened as they saw it was a great time to post. Here is our favourite!

As you can see, this tweet has over 13,000 retweets! Pretty remarkable isn’t it? Other big brands such as Audi, Mercedes-Benz came up with some pretty cool visual designs which you can see below. However their tweets haven’t been as successful as the Lufthansa airline tweet!

But what social media records were broken during the whole course of this World Cup? Well for starters, the Brazil vs Germany game was tweeted about 36.1 MILLION times! Astonishing right? Well, how about this then… When Germany won the World Cup yesterday, there was 618,725 tweets EVERY MINUTE! Records are there to be broken and this World Cup has done that! What was your favourite World Cup marketing campaign? Tell us in the comments below!

The Rise Of Pinterest

One of the next upcoming social networks in 2014? Absolutely not! It is one of THE most popular social networks. Ranked fourth most popular social network and valued at $3.8 million, Pinterest is not one of those up and coming social networks, it is part of the elite now! But after only being created a few years ago, how has it progressed so much in such a short space of time? 2014 is also being touted to be the “photo year” and with imagine sharing sites becoming more popular such as Instagram and Youtube, Pinterest is leading the charge!  

Pinterest_Logo

Pinterest is a different type of social network compared to Facebook and Twitter, it is visually based but it is different than other visually based sites such as Instagram, Flickr. Pinterest allows users to post photo’s, videos and gifs to collections, also known as Pinboards. Also if users find a pin posted by another user, they can pin it to their wall, essentially like a retweet. Fancy yourself as a bit of a jet setter who loves a bit of good food? Most popular pins include tasty food and places to travel so if you’re a fan of it, Pinterest is for you!

ppinters

$500 million. That’s how much revenue Pinterest could generate from placing ads on their site as soon as 2016 according to Michael Pachter, an analyst at Wedbush Securities.  Imagine what you could do with $500 million!  You could buy 2.5 billion Freddo’s, 6 Cristiano Ronaldo’s, the list could go on and on! However in all seriousness, it would be a wise decision to do so, users on Facebook and Twitter have came to tolerate advertisements on their timelines so it is likely that Pinterest users over time would do the same. One advantage Pinterest has over Twitter is that Pinterest allows you to create business accounts unlike Twitter where it is the same type of account for all. Is your business is in the catering industry? It would be recommended to set up an account on Pinterest as cooking and dining makes up 66% of activity on the site!

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But what is in store in the next year for Pinterest? After the progress they’ve made in the past couple of years, would it be right to assume that Pinterest this year will overtake LinkedIn in terms of popularity and users? Will they become the 3rd most popular social network or is too soon for them? Whatever happens, Pinterest won’t be gone anytime soon! 

Justin Bieber Vs Social Media

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 Arguably one of the most successful pop artists of all time?

No scrap that, undoubtedly one of the most successful pop artists of all time.

Like him or not, Justin Bieber has it down to a T! I’m not particularly interested in what he does in strip clubs, fights with paparazzi, or his next inexplicable tattoo, what I am interested in is his influence online, and why he has such a vast and remarkable following.

Bieber [aged 20] really is the ‘jack of all trades’ with a complete arsenal of talents, away from the singer/song writer we see on stage. The skateboarding, slam dunking, Rubix cube solving, guitar playing pianist began his virtual takeover of the world 7 years ago when he uploaded a cover of NeYo’s ‘So Sick’ on to YouTube. 7 years later, that very same video now has just shy of 7 million views. As more and more of these videos were being uploaded, Bieber started to use Social Media as a real base for his success.

The way Justin used social media was really quite remarkable in his early years. He built up a following, an army, now formally known as ‘Beliebers’ of people that believed in him, that trusted him and that wanted to be part of his journey, and oh boy were they part of it.

Shopping malls, Amusement parks, Café’s, in fact, anything public was an absolutely no go for Bieber now. He could not leave the house without getting ambushed by ‘Beliebers’. Why? Bieber used Twitter to let his fans know where we was, what he was doing and where he was heading. Small events, radio stations, public venues, parks, schools, anywhere Bieber was, he let his fans know.
Don’t believe me? Check it out in his film ‘Never Say Never’.

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2008 saw Global superstar Usher and talent manager Scooter Braun discovered Bieber and wanted to meet with him urgently. Within weeks, Bieber was signed to Raymond Braun Media Group.  And the rest….Well, you know the know the rest.

Why smartphones & social media are the perfect combination

Social Media is evolving and part of that evolution is mobile use. Millions and millions use Social Media on their mobile every month with Facebook being the most popular with Twitter in second place.  The rise of Social Media and smartphones have went hand in hand with each other and have been majorly successful in the past couple of years.

mobile-unique-visitors-top-social-media-sites1

Here’s a mind blowing fact for you, 751 million mobile users access Facebook every month! Want another interesting fact? Sure you do! Mobile now generates 30% of its ad revenue up from 23% at the end of 2012!  We’ll be generous and give you another fact, 4.2 billion people access social media sites via mobile devices. These facts just reiterate that use of  mobile on Social Media is constantly becoming bigger and bigger by the day.

Social-Media-Mobile

But how have businesses used social media mobile apps to their potential? Here is a fantastic, inventive idea from NYC-based yogurt shop 16 Handles who ran a promotion using Snapchat. First, they asked customers to take a Snapchat image of themselves eating one of their yogurts on site and send it to the company’s Snapchat account. Then the company automatically sent a Snapchat image of a discount coupon back to the user’s account. Finally, the user would have to wait to open the snap containing the discount coupon until he or she was at the register and ready to redeem it, because once the image is opened it automatically deletes itself 10 seconds later. This was a hugely successful campaign and it wouldn’t be surprising seeing other businesses doing a Social Media campaign through Snapchat.

16handles-snapchat