16 Handles was the first brand to start a marketing campaign on Snapchat in January 2013, which at the time was groundbreaking. This campaign involved sending a Snapchat image of yourself tasting yogurt on-site to the company’s Snapchat account. As a result of doing this, 16 Handles would then automatically send a Snapchat image of a coupon back to your account. Finally, you would have to wait to open the snap containing the coupon until you were at the register and ready to redeem it — because when the image was opened, it would automatically delete itself 10 seconds later.
This is who we think our top brands are on Snapchat! Do you think any brands are missing? Tell us which ones!
► My personal goal is to make an authentic difference to society.
► My professional goal and passion is developing people and businesses.
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