Long Jump Social Media

Optimal Lengths for Social Media Content

In recent years, as time continues to tick, traditional media is being neglected as digital media comes into prominence. Given that the power of the internet allows all users to become authors, use of the digital space is adopted more so by individuals and organisations alike. One of the great benefits of creating digital content, is that the limitations such as: how much space is left on a page? Are too many images included? Is the text too small, are completely non-existent. However, with that being said, there’s no question that there are digital principles in place that need to be taken into consideration when posting on social media.

As such, it’s important to see in the eyes of your target audience and contemplate whether you’d be interested in listening, reading or watching a piece of content that is too long. Ask yourself one question, ‘will I get bored half way through?’ and be honest with yourself, even if it was yourself that created the content. To make things seem more straight forward, here are some valuable guidelines to abide by, when creating different forms of content on social media platforms:

Character count

  • Tweets – 71-100 [Tweets including this number of characters can produce 17% higher engagement)
  • > Facebook – 40 [Posts including 40 characters can gain up to 86% higher engagement than those with more characters]
  • > Google+ – 60 [The first line of the main content must grab the reads attention, if the headline can not fit on one line – to ensure content is read]
  • > Paragraphs – 40-55 [Larger fonts in opening paragraphs entices the reader and allows them too jump to the section in which they find of most interest]
  • > URL Domains –  8 [Be sure to keep domains short, sweet, easy to spell and read. Numbers and symbols should be avoided and URL’s should end in .com, preferably]
  • > Hashtags (#) – 6 [Ensure that the use of slang, number and spaces are limited, unless they’re appropriate and necessary to your campaign]
  • > Email subject lines – 28-39 [Email subject lines receive a higher open rate than those of a higher character count]
  • > Title Tags – 55 [Be wary that titles that exceed this limitation will be shortened with an ellipsis]

Word Count

  • > Blog Title – 6 [Readers tend to read the first and last 3 words within a title, so whatever you decide to choose as your blog title, make sure it packs punch!]
  • > LinkedIn Post – 25 [When marketing to businesses aim to contain 16-25 words. However, if marketing to consumers, aim for 21-25 words, to encourage shares]
  • > Blog Post – 1,600 [74% of posts are read that take approx. 3 minutes long and 94% are under 6 minutes]

Number of Minutes

  • > YouTube –  3 [The shorter the better. On average, the top 50 videos on the platform last 3 minutes]
  • > Podcasts – 22 [Listeners tend to stay engaged for 22 minutes. Take into consideration the audience’s varied attention spans]
  • > Ted Talks – 18 [Based on the threshold given by Ted Talks – max. of 18 minutes – and varied attention spans, this amount of time is deemed adequate]
  • > Slideshare – 6 [With abiding by good presentation rules and including a engaging design, when including multiple slides, presentations need to be no longer than 6 minutes]

(Original source)

Understanding The Benefits Of LinkedIn

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LinkedIn- Why is it important?

It is true that over 272 million people are current on LinkedIn, however I feel there is a large proportion of people that aren’t spending enough time on the Platform. There are many profiles without profile pictures, relevant information or any recommendation and endorsements. Many of you might be thinking well I have a job, so why do I need LinkedIn. However the power of the Platform is growing. To be seen as a professional company not only does your company page need to look professional but also your personal profiles need to reflect on the company information. So there are some factors you may want to consider.

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The Professional Networking Site

LinkedIn unlike other platforms like to be known as a ‘Professional Networking site’, rather than a ‘Social Network’. It appeals to professional who would like to connect and link themselves with other professionals within their industries. Individuals come onto the platform for strictly businesses, whilst many senior professionals fail to take likes of Twitter and Facebook seriously, LinkedIn provides them the perfect answer to Networking online ‘The Professional Networking Site’.

Connecting with Professionals

LinkedIn’s main purpose is to connect with people within the same Industry or similar interest, this could have many benefits. You may have questions about your sector which you can share with connections and they will then help you. You can also connect with potential clients. Connections also allow you to find out about networking events that will take which will place allow you to meet new people and potential clients.

Promote Yourself

Whether you have a job or not updating your Professional Profiles can bring many different opportunities. Your LinkedIn profile is like your online resume, it can help you find a new job or just simply promote your accomplishments. If you’re a business or a sole trader you can promote yourself and your business.

LinkedIn Groups

Joining groups is a great way to engage with users, share ideas and learn new things. It is a way to get you out there and seen, it is also a great way to gain knowledge and understand things better. It is great places to find connections that could be of business benefit in the future.

Influencers

I would be scanning through Google previously to find out news and articles about brands and leaders I was interested in but now I can read stories and articles on LinkedIn shared by high-profile figures like Bill Gates, Warren Buffett, Sir Richard Branson and many more.  Since signing up to LinkedIn I have been able to keep up more with current affairs that impact the industry that I am in.

Do you know 95% of LinkedIn users aren’t utilizing its full potential. Gain 5 to 10 leads a week using our proven formula, attend our workshop delivered by No1 LinkedIn expert – Mark Hamilton Taylor, click here to see more details.

Top Ways to Engage on Social Media

You Have to be Extraordinary

To be seen or heard.  With so many people on social platforms and every company trying to take advantage of the pool of data that is out there, you can no longer just post and hope to get attention.  Businesses have to start thinking outside the box to be creative and more engaging than ever before. Seth Godin made a point about how no one pays attention to the cow, however if the cow was purple everyone would notice it and in today’s environment most likely tweet it.

See how you stand out?

Create Content Which Isn’t Always Asking Your Customer to Buy

Everyone is trying to sell you something somewhere so build relationship through content which then allows users to engage. Examples like competitions, getting users to comment and share.

We Read and See What we Want to Read and See

We get 100’s of emails and see 1000’s of pieces of content each day.  Ask yourself, what do you read? What gets noticed?  The simple answer is you read what you like and what you’re interested in.  The rest of it gets thrown in a virtual trash can.

Social Listening Might be the Answer 

Listen to what your target audience is talking about, get involved in conversations, respond to their tweets and by doing this join into the conversation. Hyatt Concierge (@HyattConcierge) are a brilliant example of this method being put into place, Hyatt would pick a comment you made about a place up and join in on the conversation.  This builds engagement, trust and then finally drives relationships.

Reduce the Barriers of Entry

Successful marketing is about reducing barriers to entry for customers, the easier it is for customers to click buy, the more likely they will be to make an impulsive purchase.

Respond to Content you Create

So many companies create great content, but then fail to follow through with the engagement. After you have posted something great you have to continue the communication when users comment. If you are only posting content it looks like it’s being done for no reason, however responding to the discussions makes it a far more engaging post and has a higher chance of going viral.

Stop Selling Start Thanking

Posting and advertising isn’t just about selling, SMA Milk recently realised a TV advert which told mums what a great job they do. There was no sales pitch in the ad it wasn’t tells mums to go and buy SMA, it was just telling mums that they do a great job. This then connected mothers to SMA.

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Here at Social Media Buz we create exciting content which catches attention, we engage with people in real time, allow clients to generate leads and improve ROI. There is no time to hold a board meeting in when someone tweets something; you have to be creative yet fast. Have a chat with us today about how we can help grow your Social Media Platforms.

What do you think the best way to engage with our audience is please leave comments behind and do not for get to share this blog?

Please comment, share and like.

5 Social Media Trends for 2014

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* Click the infographic for more info.

The Top 5 key points you need to know for 2014…. are right here!
We know Social Media, as an industry, is about to EXPLODE so why not get ahead of the game in 2014 and pick up on the useful trends.
Facebook? Google +? Twitter? LinkedIn? Don’t worry, we have it all covered for you.

With Social Media being such a new industry, you ARE going to get things wrong. Businesses struggle. It’s a fact.
They may try, but give up and think that it’s not worth their time.
Wrong!
If you’re doing it wrong, then you’re doing it the wrong way.

We hope these trends will help you.

Produced Social Media Buz

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14 Quotes To Motivate You For 2014

1)   “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” –Michael Jordan

2)   “When I was 5 years old, my mother always told me that happiness was the key to life.  When I went to school, they asked me what I wanted to be when I grew up.  I wrote down ‘happy’.  They told me I didn’t understand the assignment, and I told them they didn’t understand life.”  –John Lennon

3)   Nothing is impossible, the word itself says, “I’m possible!” –Audrey Hepburn

4)  “Build your own dreams, or someone else will hire you to build theirs.” –Farrah Gray

5)   “I didn’t fail the test; I just found 100 ways to do it wrong.” –Benjamin Franklin

6)   “Happiness is not something readymade.  It comes from your own actions.” –Dalai Lama

7)   “The best revenge is massive success.” –Frank Sinatra

8)   “Two roads diverged in a wood, and I took the one less traveled by, and that has made all the difference.”  –Robert Frost

9)   “The two most important days in your life are the day you are born and the day you find out why.” –Mark Twain

10)  “Your time is limited, so don’t waste it living someone else’s life.” –Steve Jobs

11)  “Teach thy tongue to say, “I do not know,” and thous shalt progress.” –Maimonides

12)  “Go confidently in the direction of your dreams.  Live the life you have imagined.” –Henry David Thoreau

13)  “I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.” –Nelson Mandela

14)  “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbour, catch the trade winds in your sails.  Explore, Dream, Discover.” –Mark Twain

How To Build You Profile on LinkedIn [Infographic]

LinkedIn is the most popular social networking platform for business professionals. There are endless opportunities to help you succeed in the professional world, from motivational articles to new career opportunities, you can find it all on LinkedIn. Whether you are new member or a veteran you should always be updating your profile and if you haven’t touched it in months, now is the time to step up and give your profile a makeover! But what makes a perfect profile? I have put together a few tips for your to revamp your professional profiles and be the new, digital you!

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By Heather Wong

How To Use Instagram To Grow Your Business

Instagram

With 100 million monthly users, 40 million posts per day, and a staggering 1,000 comment per second, Instagram has established itself as the most visual social media platform. With most of its users between the age of 18-24 Instagram is predominantly used by a younger audience. The aim of the Slideshare is to show people how business can use this particular social media platform to grow their business.

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5 Types Of Blog Posts That Will Promote Engagement

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1. The did you know post

Blogs always try to hit you with an amazing new fact or bit of information that they think no one else in the world has heard before!
E.g. Did you that that Wednesday comes after Tuesday!
And you have to try and make out that you are totally blown away by this next exciting fact that you have just saw.
Come on! We all know that this is just a plea to try and get the viewer to carry on looking at the ret of your blog. If they succeeded then you fell for it!

2. The issue post

A lot of blogs take the oppositional view, just to get some kind of interaction from viewers.
E.g. Margret Thatcher was an amazing Prime-Minister and done great things for the country.
This is a highly controversial topic and is likely to get people to argue against it. This is one great way to get people to talk on your blog. But the things they might be saying, is something you might not be too fond of!

3. The question post

Ask your blog some questions!
If you want to get someone to talk in a normal conversation, you’d usually ask them a question because you want to hear some answers. It should be no different in a blog. You are trying to get people to talk on it, you want interaction, you want engagement, and you want people to be talking about it. What greater way is there than to ask questions to your audience and receive some answers!

4. The top 100 list

Everyone loves a good list! Whether it is a list of the best looking celebrities, or the best football players of all time!
When we look at top 100 lists we all go from the worst to the best, and we do take note. And there is always a talking point in there. Tulisa Contostavlos was a massive talking point last year when she got voted sexiest woman of the year. Likewise, Lionel Messi and Cristiano Ronaldo is always a massive talking point amongst sports fans of who is the best. So there is always an element of debate which is exactly what you want when you are trying to attract engagement.

5. The giveaway post

People of the UK love a freebee. In fact, scrap that, everyone loves a freebee. Whether that is moisturiser or a little spray of aftershave, if it’s free, we’re there!
We’re are instantly more attracted to a magazine if it’s in a plastic case and you can see that there something in there that you get free. Even if you are not the slightest bit interested in what the magazine or about, or interested in what the free item actually is, we are 100% more drawn to it if we know we are going to take it home having not paid for it.

By Mitchell Perry

6 Tips For New LinkedIn Users

Are you wondering whether LinkedIn is the way forward for you? Well whether you’re considering LinkedIn for your own personal use or for your business, there are plenty of reason why LinkedIn can be a great and useful tool for you. Whether you’re looking for a new opportunity or just looking to broaden your business connection. If you have already decided LinkedIn is the right step for you but don’t know where to begin here’s a few tips to get you on your way to the LinkedIn perfection.

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1. Asking for Recommendations

Recommendations are often an element of a LinkedIn profile overlooked by newbies to the platform. However, Recommendations are key! Just like business in any other form repetition is important. A potential client who has no previous experience with you or your company will look at your Recommendations. Clearly the more recommendations you have the better you seem to potential customers.

While some may argue the best course of action is to wait for other to recommend you for your skills. A more proactive and faster way is to gather recommendations is as simple as give and take. In most cases if you recommend others for their skills they will return the favour.

2. Add The Personal Touch

LinkedIn does offer a pre-complete template for you to request recommendations however it is more effective if you personalize these. It will increase the likelihood of getting positive responses and possibly improve the quality of the recommendations you receive.

3. Add your Skills and Experience

Adding your skills and previous experience is very important as the more information you give the more reasons there are for other users to connect with you therefore expanding your social media presence which could later be converted into paying customers.

4. Promote your Profile Online and Print

Adding your profile URL to your email signature, website alongside your business cards, letterheads and other print material can easily expand your profiles audience without too much work. Making sure your profile URL is distinctive is also a huge factor when taking this step as you want it to be short and memorable for your audience.

5. Connecting With Others

                          

Building up your connections is extremely important within the LinkedIn world. Start of connecting to people you already know and follow this up by connecting to people who are connected to more than one other person you know. This is a great way to easily widen your audience without adding random users. This is important as is the LinkedIn world, it’s all about making appropriate connections that are deemed useful for both parties involved. If you’re a business it’s also incredibly important to connect to other companies that you have or still do have a working relationship with as this shows support for their company which will more than likely be returned in the form of engagement or recommendations.

The next step when connecting to other users is to connect the potentially beneficial people or companies in your sector. The whole point of LinkedIn is to connect to other businesses and professionals to create business opportunities so use it! LinkedIn is a great tool in order to connect directly to the decision makers of a business to create opportunities so don’t be afraid to message them. We recommend to connect to other users around your business target before connecting to them. We suggest this as when you do connect to them it looks more natural and gives your a foundation to build a working relationship on. The last tip is to always create a personalized message tailored to the user you are connecting with. This is a good idea as it give the user a sense that you care about them as an individual. It also suggested a sense of professionalism and it is much more likely the user will reply.

6. Sharing Interesting Content

Like any other social media platform content is king! One thing that has to be remembered whilst posting on LinkedIn is that it’s a professionals social platform so the content must be in keeping with this. Ask yourself every time before posting ‘would i want your boss to see this?’Great forms of content include news or blogs concerning your industry, general business news and top tips involving your industry. These forms of content are easy ways to generate engagement on your profile. Asking a question or asking for peoples opinion alongside the content can encourage users to get involved and comment on the post. Remember LinkedIn is full of strong business personalities it should be too hard to get opinion out of one or two of them.

By Thomas Parker

Beginners Guide To Social Media For Business

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How often do you hear about something “online”? Or how often do you look around to see somebody in the street or on the train on their phones networking their friends “online”? Now take a moment to realise the online world is physically nothing but yet it theoretically holds everything? Weird huh? And you question how your business can make an impact on just one of the billions of sites out there if you’re only just starting up? Well you can. So here’s just a couple tips to help you out.

You’re not going to get far if its all about you

If you’re only posting content about your own business and possibly yourself then consumers aren’t going to be willing to take time out of their day to read about you. Share other peoples content. By sharing other peoples content and showing interest then they will most likely be intrigued to know about what you do. This way you will build a brand and an audience who are more likely to trust you and your business.

Know your audience.

Lets face it, you wouldn’t go to France and try to speak fluent French, so why would you try to sell when you have no idea who its too? In other words you may as well be speaking a different language. You’ve got to make sure you know every spot of information you can, because you can’t expect to find an audience if you don’t know the product or service you’re offering. Therefore, you have to believe in it as much as you would expect somebody else too.

You can’t put all your eggs in one basket.

Just because you use Twitter does not mean you’re the next Alan Sugar. Yes, Twitter is a brilliant tool for creating new leads and is used every day to engage with customers and to even sell, BUT its just a fragment of the social media world. LinkedIn, Facebook, Instagram, Pinterest, jeez, the list is never ending! All offering the opportunity for you to create an impact and have your own say in the online social media world. So why limit yourself to just one or two? Jump on the bandwagon and make yourself known to everybody, it’s also great to be on the new and somewhat small social network platforms, because before you know it, it could blow up and be the next big thing, and if you’re on it from the start, you’re already making yourself look more credible.

BE ACTIVE.

You won’t make the magic happen by just sitting and waiting, you have to post, and regularly at that! You should be posting daily, on all of your profiles, even if the content is similar, as long as its relative and appropriate, you can’t really go wrong. But please do us all a favour and keep it concise, nobody wants to read for twenty minutes all about a toothpaste!

If you would like more free tips follow us on our LinkedIn company page.

By Georgia Tims