Super Bowl 2015 – What Brand Came Out On Top?

Whilst it may not be as popular in the UK as it is on the other side of the pond in the US, the Super Bowl is one of the biggest global events of the year. Over 115 million people watch it and of course, it is a huge opportunity for brands.

There were over 28 million tweets last night about the Super Bowl, an increase of just under 4 million from the previous year. For many years, brands would spend millions concentrating all efforts on creating adverts to desperately try and catch the attention of millions across the US.

Times have changed, now faster than the Social Media world is rapidly expanding, social media becoming more popular than ever, brands are now putting their efforts into creating viral pieces of content.
The simple but genius efforts of Oreo in the 2013 Super Bowl was applauded by thousands. Instead of trying to create a highly sophisticated piece of content, Oreo simply jumped onto an event that was happening during the game itself.

The tweet went viral, receiving over 15,000 retweets. The question is, did anybody match Oreo last night? We’ll go through the best and the worst!

One of the most talked about adverts was Nationwide (Not affiliated with the UK bank). Nationwide’s advert had a very dark tone, as the advert itself featured a young boy who dies as a result of an unspecified household accident. Due to the tragic nature, many Twitter users were quite shocked and outraged. Here is one of the most retweeted responses to the advert!

In contrast, the Budweiser “Lost Dog Advert” warmed the hearts of millions. Why you ask? Simple, puppies. The advert was a sequel to the most popular advert of the 2014 Super Bowl with the vice president of Budweiser claiming “If it ain’t broke, don’t fix it.” He was right! The advert was a huge success, the hashtag “#BestBuds” reached over 2.2 million in a day on Twitter! If you want to view the advert, watch it below! Warning, tissues may be needed.

What was your favourite advertisement? Were you not a fan of the Budweiser advert? Do you think Nationwide’s advert was the most powerful in Super Bowl history? Tweet us your thoughts at @UKLinkedIn!

The Best Of #FoxNewsFacts

On late Sunday night, Fox News created quite an uproar in Birmingham. Why, you ask? Well, here is why. Terrorist ‘expert’ Steve Emerson claimed that, “there are actual cities like Birmingham that are totally Muslim where non-Muslims just simply don’t go in.” The people of Birmingham simultaneously put their head in their hands. It was a comment which outraged many including the Prime Minister, David Cameron who described Emerson as a “complete idiot”. However, after the initial anger and outrage, many Twitter users united. United against stupidity.

It is fair to say that Steve’s comments went viral. This was followed up by a hashtag #FoxNewsFacts. #FoxNewsFacts was a hashtag that many Twitter’s users used to respond to Emerson’s claims in the form of sarcastic, tongue-in-cheek tweets. Here are our favourite’s, starting off with the Bullring.

Followed up by an image of a local sports rivalry.

And last but not least, a cartoon which depicts newly named places in Birmingham.

Steve Emerson will no doubt be regretting the comments he has made and he has very generously donated £500 to Birmingham’s Children Hospital. However, this incident goes to show that making ill-informed comments live on worldwide television, in this digital world, can cost you dearly.

Long Jump Social Media

Optimal Lengths for Social Media Content

In recent years, as time continues to tick, traditional media is being neglected as digital media comes into prominence. Given that the power of the internet allows all users to become authors, use of the digital space is adopted more so by individuals and organisations alike. One of the great benefits of creating digital content, is that the limitations such as: how much space is left on a page? Are too many images included? Is the text too small, are completely non-existent. However, with that being said, there’s no question that there are digital principles in place that need to be taken into consideration when posting on social media.

As such, it’s important to see in the eyes of your target audience and contemplate whether you’d be interested in listening, reading or watching a piece of content that is too long. Ask yourself one question, ‘will I get bored half way through?’ and be honest with yourself, even if it was yourself that created the content. To make things seem more straight forward, here are some valuable guidelines to abide by, when creating different forms of content on social media platforms:

Character count

  • Tweets – 71-100 [Tweets including this number of characters can produce 17% higher engagement)
  • > Facebook – 40 [Posts including 40 characters can gain up to 86% higher engagement than those with more characters]
  • > Google+ – 60 [The first line of the main content must grab the reads attention, if the headline can not fit on one line – to ensure content is read]
  • > Paragraphs – 40-55 [Larger fonts in opening paragraphs entices the reader and allows them too jump to the section in which they find of most interest]
  • > URL Domains –  8 [Be sure to keep domains short, sweet, easy to spell and read. Numbers and symbols should be avoided and URL’s should end in .com, preferably]
  • > Hashtags (#) – 6 [Ensure that the use of slang, number and spaces are limited, unless they’re appropriate and necessary to your campaign]
  • > Email subject lines – 28-39 [Email subject lines receive a higher open rate than those of a higher character count]
  • > Title Tags – 55 [Be wary that titles that exceed this limitation will be shortened with an ellipsis]

Word Count

  • > Blog Title – 6 [Readers tend to read the first and last 3 words within a title, so whatever you decide to choose as your blog title, make sure it packs punch!]
  • > LinkedIn Post – 25 [When marketing to businesses aim to contain 16-25 words. However, if marketing to consumers, aim for 21-25 words, to encourage shares]
  • > Blog Post – 1,600 [74% of posts are read that take approx. 3 minutes long and 94% are under 6 minutes]

Number of Minutes

  • > YouTube –  3 [The shorter the better. On average, the top 50 videos on the platform last 3 minutes]
  • > Podcasts – 22 [Listeners tend to stay engaged for 22 minutes. Take into consideration the audience’s varied attention spans]
  • > Ted Talks – 18 [Based on the threshold given by Ted Talks – max. of 18 minutes – and varied attention spans, this amount of time is deemed adequate]
  • > Slideshare – 6 [With abiding by good presentation rules and including a engaging design, when including multiple slides, presentations need to be no longer than 6 minutes]

(Original source)

Social media reaction to the World Cup final!

You don’t have to be the biggest football fan in the world to realise the 2014 World Cup was one of the biggest events ever on Social Media. Many brands spent millions upon millions on their advertising campaigns on Social Media for the World Cup, some successful, some not so. But how did social media react to the World Cup final? This is how Twitter reacted when Mario Gotze scored the winner!

You would of had to be living under a rock for the past 24 hours to of not heard that Germany are world champions again! Many German brands jumped on this as soon as it happened as they saw it was a great time to post. Here is our favourite!

As you can see, this tweet has over 13,000 retweets! Pretty remarkable isn’t it? Other big brands such as Audi, Mercedes-Benz came up with some pretty cool visual designs which you can see below. However their tweets haven’t been as successful as the Lufthansa airline tweet!

But what social media records were broken during the whole course of this World Cup? Well for starters, the Brazil vs Germany game was tweeted about 36.1 MILLION times! Astonishing right? Well, how about this then… When Germany won the World Cup yesterday, there was 618,725 tweets EVERY MINUTE! Records are there to be broken and this World Cup has done that! What was your favourite World Cup marketing campaign? Tell us in the comments below!

LinkedIn New Profile Update

Looks familiar doesn’t it?

 

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LinkedIn has rolled out it’s new profile redesign update to it’s premium users and it has striking similarities to Twitter’s new profile look. However, that isn’t necessarily a bad thing! As a result of the update, premium users now have the opportunity to choose their own cover photo. This can either be their own or they can use the header images LinkedIn provided. Pretty cool eh? Now LinkedIn profiles look a lot more visually appealing!  The only bad news is that non-premium users will have to play the waiting game as it will be a few months till they can have cover photos!

 

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Whilst this is all great news that LinkedIn has made attempts to make their users profiles look a bit more appealing, the downside is that it comes at a cost. This cost is slightly lower now as a result of LinkedIn introducing a new, cheaper membership option called “Premium Spotlight”. However, the issue still remains, many users will feel they are paying for an update which you can get for free on different social networks.

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What do you think of the new update? Love it or hate it?  And are you tempted to buy premium spotlight? Tell us your thoughts in the comments section below!

Justin Bieber Vs Social Media

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 Arguably one of the most successful pop artists of all time?

No scrap that, undoubtedly one of the most successful pop artists of all time.

Like him or not, Justin Bieber has it down to a T! I’m not particularly interested in what he does in strip clubs, fights with paparazzi, or his next inexplicable tattoo, what I am interested in is his influence online, and why he has such a vast and remarkable following.

Bieber [aged 20] really is the ‘jack of all trades’ with a complete arsenal of talents, away from the singer/song writer we see on stage. The skateboarding, slam dunking, Rubix cube solving, guitar playing pianist began his virtual takeover of the world 7 years ago when he uploaded a cover of NeYo’s ‘So Sick’ on to YouTube. 7 years later, that very same video now has just shy of 7 million views. As more and more of these videos were being uploaded, Bieber started to use Social Media as a real base for his success.

The way Justin used social media was really quite remarkable in his early years. He built up a following, an army, now formally known as ‘Beliebers’ of people that believed in him, that trusted him and that wanted to be part of his journey, and oh boy were they part of it.

Shopping malls, Amusement parks, Café’s, in fact, anything public was an absolutely no go for Bieber now. He could not leave the house without getting ambushed by ‘Beliebers’. Why? Bieber used Twitter to let his fans know where we was, what he was doing and where he was heading. Small events, radio stations, public venues, parks, schools, anywhere Bieber was, he let his fans know.
Don’t believe me? Check it out in his film ‘Never Say Never’.

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2008 saw Global superstar Usher and talent manager Scooter Braun discovered Bieber and wanted to meet with him urgently. Within weeks, Bieber was signed to Raymond Braun Media Group.  And the rest….Well, you know the know the rest.

Why smartphones & social media are the perfect combination

Social Media is evolving and part of that evolution is mobile use. Millions and millions use Social Media on their mobile every month with Facebook being the most popular with Twitter in second place.  The rise of Social Media and smartphones have went hand in hand with each other and have been majorly successful in the past couple of years.

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Here’s a mind blowing fact for you, 751 million mobile users access Facebook every month! Want another interesting fact? Sure you do! Mobile now generates 30% of its ad revenue up from 23% at the end of 2012!  We’ll be generous and give you another fact, 4.2 billion people access social media sites via mobile devices. These facts just reiterate that use of  mobile on Social Media is constantly becoming bigger and bigger by the day.

Social-Media-Mobile

But how have businesses used social media mobile apps to their potential? Here is a fantastic, inventive idea from NYC-based yogurt shop 16 Handles who ran a promotion using Snapchat. First, they asked customers to take a Snapchat image of themselves eating one of their yogurts on site and send it to the company’s Snapchat account. Then the company automatically sent a Snapchat image of a discount coupon back to the user’s account. Finally, the user would have to wait to open the snap containing the discount coupon until he or she was at the register and ready to redeem it, because once the image is opened it automatically deletes itself 10 seconds later. This was a hugely successful campaign and it wouldn’t be surprising seeing other businesses doing a Social Media campaign through Snapchat.

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Most Retweeted Tweet Ever!

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An unbelievable social media record has been achieved and it will amaze you! At this moment in time, ONE tweet has gained over 2.7 MILLION retweets! Pretty cool eh? This is now the most ever retweeted tweet of all time, nearly 4x more retweets than the previous record holder Barack Obama (@BarackObama) with his tweet “four more years”.

But why is this tweet the most retweeted of all time? The tweet was from Ellen DeGeneres (@TheEllenShow), who hosted the 2014 Oscars. The tweet itself was a picture, a selfie to be more precise but a selfie with a twist, a star studded twist... This selfie included many showbiz stars including the likes of Brad Pitt, Bradley Cooper and Meryl Streep! It was a massive hit on Twitter and it will take some beating! What could possibly overtake this?

On the 3rd of March, we did a little social media experiment at 1:10pm – 1:11pm to see how many retweets it got within that timeframe and there was a total of 741 retweets in one minute! Amazing right? But imagine the volume of retweets it received when it was first posted! It’s safe to say, this tweet was one of the first things to go viral this year! What will be next? Tell us your thoughts in the comments below!  I guarantee you now while you are reading this, refresh the page and see the number of retweets change.

Why is Twitter Trolling

charloteTrolling is the act of targeting and harassing someone online via social media platforms; it’s a horrible and possibly deadly trend that seems to be taking over the internet in the recent years especially on twitter.

Charlotte Dawson is an Australian supermodel who had worked previously on shows such as Australia’s next top model, on the 23rd February 2014 she was found in her Sydney apartment and eventually passed away from taking a large quantity of prescribed drugs.

Charlotte had been dealing with depression for a while however it was not that, that made her make this decision, she took her own life due to large amounts of hate related tweets and twitter trolling.

It has been discovered that the evening leading up to the sad event Charlotte had been sat up until the early morning defending herself against online trolls who had started the hash tag #diecharlotte 

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Unfortunately it had become too much for her and she posted one final tweet which read ‘you win x’

This is not the only case of online trolling, many of people all over the world become subject to these dreadful crimes, however it takes a high profile case to bring the situation into light, if social media trolls can abuse and claim the life of a strong, mature woman, what hope do our teenagers have when faced with it ?

What gives someone the right to hide behind and computer screen and hail abuse of a complete stranger just for a laugh?  Why is it no considering a crime or illegal to do so?

Recently teenagers all over the world have been taking part in a game they call Nek Nominate, in this game a FRIEND nominates another FRIEND to drink a large concoction of alcohol and also may ask them to do something bizarre at the same time.

This game circulated the web for a number of weeks and ended with people dying, it then came about that if you had nominated someone to drink and they sadly died off doing so, you could get prosecute for manslaughter.

A person can willingly accept a ‘game challenge’ off a friend, sadly died from doing so and the friend who was taking part in the game gets charged… however a person can commit suicide because of constant taunting and abuse off a complete stranger and nothing happens to the stranger inflicting the pain ?

Isn’t bullying and harassing someone to the point of death more of a crime than nominating a friend to take part in a game which they accept out of their own freewill?

A law or punishment to someone who is seen to start online trolling surely would see a decrease in the number of cases, as people have the thought of punishment if they are found to be involved with trolling. It seems to be a simple answer but surely we should be implementing some kind of punishment as it is basically manslaughter.

By Zoe Cresswell

How to Promote an Event Using Social Media

To start off with you should NEVER wait until the last minute to start promoting your event. If you do you will find yourself being rushed and over promoting which can be a massive turn off to fans and followers.

Depending on the size and reach of your event you need to start early enough that you can start teasing the event and all its benefits. Typically starting no later than a month in advance for smaller events (under 50 attendees).

Click for LinkedIn Company Page.

Click for LinkedIn Company Page.

Create a Hashtag:

One of the main things to consider is to create a hashtag (#).

Hashtags are everywhere and I mean everywhere you go! They are on all of the major social media platforms (excluding LinkedIn).

Why should you use a Hashtag for an Event?

As a marketing specialist, you are putting on all kinds of events to show your expertise and acquire new clients! It’s time to use hashtags to increase awareness and the visibility of your events.

By including a hashtag in your promotions, commentary, and post-event thank yous, you’re not only pulling a conversation together, but you’re also making it easy for people to find photos and increasing engagement.

Choosing a Hashtag:

Unique: Search Twitter for the hashtag you have in mind. If it has been used recently, you will need to rethink it. If not, take it!

Short: Remember, on Twitter you only have 140 characters to use. Because that’s where most of the conversation will be taking place, you need to make sure to keep your hashtag short.

Related: Your hashtag should reflect your event.

Memorable: You want your attendees to use this hashtag when they are talking about your event. This means that you want them to be able to remember what hashtag is associated with the event, without them having to try and find it every time they want to talk about your event.

What to Send Out:

  • Teasers
  • Articles
  • Tips
  • Short post that answer a question, address the class/event topic or give insight into the type of information that will be presented at the event.

Focus on what is in it for the attendees and what the key takeaways they should expect to receive from attending this event, promoting an event is all about adding value to others, nobody is going to turn up to it if people aren’t going to be able to get something from it.

Pushing the Event:

  • Offering an early bird ticket price for those who take advantage of buying tickets early.
  • Create an event page on your website. No matter how you sell your tickets you should always have a well optimized event landing page right on your website. It should be easy to navigate and very easy to purchase tickets from.
  • Create a short promotional video for your event. Talk about the benefits of attending and the perks of signing up early. What is your event all about etc. Don’t come off too sales’ or promotional.
  • Remember you are trying to get people to see the benefit to them in attending.
  • If you are hosting a larger event with more than a few speakers, consider interviewing them and posting clips to your event page, social media and in your email marketing.
  • Make your event page, ticket sales, videos, and other content share able  across all the major social networks. Make sure that after someone purchases their ticket they are able to share that information on Twitter, Facebook and beyond.

After the Event:

  • Track everything – It is vital to make sure that you track a lot of different things after the event e.g. How many people used the hashtag, how many interactions and mentions you received, see how much reach that night got by using a Third-Party Application such as TweetReach.
  • Report – Put together a document of all of the statistics from tracking it, this way you can show the success of your event also use it as feedback to improve for your next event.
  • Try and finish of replying to all people who engaged with you.
  • Thank all attendees for coming.
  • Continue uploading videos and photos from the event, also share other peoples photos and @ them in.

Final Thing to Think About:

Don’t over promote, just because you have an event to promote does not mean that is all you should be using your online influence for. If you push too hard your fans/followers/customers will get frustrated and annoyed. Remember you are trying to excite and entice not annoy.