Apple Pay – How Will It Affect Business?

During the announcement of the iPhone 6 on September 9th 2014, Apple also introduced Apple Pay. Apple Pay is a mobile payment service which allows people with certain Apple devices to make payments at retail and online checkout. Tim Cook, CEO of Apple, claims Apple are in a position to fix the current card payment process. Cook claims that the magnetic stripe card payment process is broken for its reliance plastic cards’ “outdated and vulnerable magnetic interface”, “exposed numbers”, and insecure “security codes”. But what do big businesses think of Apple Pay?

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They love it! At the time of the US launch in October, there was 220,000 participating vendors. This included big brands such as Macy’s, McDonalds, Subway and Target! Also, after the first 3 days of availability, more than 1 million credit cards were registered on Apple Pay. Therefore, this meant that Apple Pay is the largest mobile payment system on the market, ahead of competitors such as Google Wallet, Paypal and Softcard.

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It’s expected this year that Apple Pay expands to the rest of the world with it being released in Canada in March with it also being expected to be released in the UK in the next couple of months. Will it be a success in the UK? Apple are currently in talks with UK banks however one bank is uncomfortable with the amount of personal and financial information Apple wants to collect about its customers. Could this be a potential stumbling block for Apple in the UK?

Four major UK banks

 

However, whilst Apple are hitting stumbling blocks in the UK, they are reaching for the sky… Literally! JetBlue will be the first major domestic US airline to allow passengers to make purchases. This includes purchasing food and beverages, even seat upgrades! Will the other big airlines follow suit in the next year?

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For a more in-depth view of Apple Pay, watch the video below!

Augmented Reality – when traditions and technology entwine.

Technology has become a necessity for everyday life. We no longer depend on daily newspapers – we depend on newsfeeds. We no longer depend on weather reports – we depend on navigated devices. We no longer depend on postmen – we depend of delivery receipts. So, what can we expect when we entwine traditions and technology together.

Augmented reality

noun

  • a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

Augmented reality can be traced back to 1990, when Professor Tom Caudell focused on a project of finding new way to help his company’s engineering process and involve the use or virtual reality. Caudell developed software which displayed the position of certain cabling during construction which made the process much less complex.

And now, without even realising, we view augmented reality on a daily basis, with thanks to software and devices such as green screens, gaming consoles and mobile apps. But since the launch of Google Glass, in a bid to be crowned augmented kings, it seems other organisations are determined to join in the battle.

Here are a few other strong marketing campaigns who have utilised augmented reality;

 

ModiFace Skin Care Virtulisation

A virtual make-over that powers over 150 web and mobile apps, to virtually trial make-up and products to match and suit your style.

With nearly 50 million downloads, ModiFace certainly got the cosmetic industry talking!

 

Star Walks

Similar to Google Sky Map, it shows the stars over your head to find constellations and notable stars. Great for stargazers and learning astronomers.

 

 

IKEA Catalog

This app features has the ability to superimpose various furniture into your own photographs of your own setting to see how the items would look. You can also scan physical copies of the IKEA catalog to search for it in the app.

 

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TryLive

Similar to ModiFace, TryLive, allows users to try on glasses, jewellery, clothes, shoes and even customise their homes too, before making the purchase.

Taking “try before you by” to a whole new digital level.

 

 

 

Starbucks Magic Cups

By downloading the Starbucks app, consumers were able to point their mobiles at their Starbucks’ cups in order to view festive animations.

 

Skoda – Waterloo Station

By using one of Europe’ largest advertising screens Skoda tried to target stressed commuters, inviting them to customise the new Skoda Fabia and showing the results being brought to life on the digital screen.

 

LinkedIn for Businesses: Workshop

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Using LinkedIn for Business – Birmingham

Using live examples on LinkedIn, the LinkedIn for Business workshop in Birmingham is designed to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, your company and services, and develop prospects and new business through it as well as connecting with your current clients.

Delivered by the No1 LinkedIn Trainer and Strategist – Mark Hamilton-Taylor

Mark is the only trainer in the UK to build academic courses on LinkedIn and Social Media. Invited to Westminster – House of Commons to discuss his trade. He has created a proven formula to increase business for small to large/global organisations.

Why is this training different or unique?

Whilst there are many LinkedIn and Social Media Trainers, Mark reputation precedes him, as he is the only person that can guarantee results. His training is based on aligning your specific/personal goals/aims and applying a defined strategy that actually works. Backed up by money back guarantee!

We have a range of case studies that we can share with you, including

  1. £4.8m revenue for a client in seven months, cost of business 0.37%
  2. £25,000.00 order after 24hrs of attending our workshops
  3. No1 Google Ranking within 1 hour of our training
  4. Clients have gained customers, relationships and business clients worldwide.
  5. Doubled a £3m buisness in less than 18months

Just to mention a few…

Clients that have benefited from our services:

It is designed for anyone looking to use LinkedIn more effectively and to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business. Giving you the know-how to market yourself/organisation, increase your visibility & reputation and most importantly develop new business from it.

The types of people who attend include business owners, sales managers / members of the sales team, marketing managers. Anyone interested in finding out how best to use their profile and the tools LinkedIn offers to identify and approach new clients, create new business opportunities and promote themselves to a UK network of 14m professionals and a worldwide audience in excess of 260m.

You will acheive:

• Key Concepts and settings on LinkedIn to get the most out of it

• Creating a Profile which will market, attract and sell for you and your business/organisation

• Targeting prospects using the Advanced Search and other tools

• How to best connect with people (and how not to)

• Tools on LinkedIn to market and promote you, your products / services & your business

• Using Groups effectively as an interaction and targeting tool

• LinkedIn Rich Media making you stand out more

• Developing and Using your Company Pages to best effect

• Integrating, Coordinating and Best practice

… and many more key areas …

 What you will take away:

  • A linkedIn proven formula designed specifically for your business
  • A regular routine to implement immediatley
  • A proven concept, so no need for cold calling EVER!
  • How to gain 5 to 10 quality leads per week
  • A range of high quality business contacts
  • Ranking in the top 5 of your industry on LInkedIn
 Further details can be found at: http://bit.ly/O68VOU

The Training is priced at £295.00 but there is an earlybird offer with over 50% saving. Money back guarantee! 

Pay just £10.00 on Eventbrite to secure your place…

(The £10.00 is fully refundable if the places are gone)

E&OE

Top 5 Webinars!

1) Secrets To Get Hired On LinkedIn

Here is some fantastic advice on taking your career to the next level! Check out this Webinar, “3 Secrets to Getting Hired with LinkedIn,” where it is revealed some of the most powerful online tools.

2) Seven Social Media Ad Trends In 2014

This superb Webinar answers many questions such as how do marketers feel about using paid social media advertising and what opportunities lie ahead in video, mobile and native advertising in social media?

3) How to create remarkable content

Unsure on how to make your content great? This Webinar gives advice on the types of content you need to create, re-packing your existing content and creating a template for your content.

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4) Facebook Marketing Webinar Series

Want to learn more about Facebook Marketing? This amazing Webinar shows you how to organically grow your Facebook fan base and how to use Facebook ads to generate leads.

5) Calls to Action Webinar Series

This Webinar teaches how to understand Call to Action placement and performance. It also teaches us about why placement of Call to Action is so critical and how to properly place them.

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How To Add And Remove Admins On A Facebook Page

If you are running a large Facebook page, it is essential to add admins to help with the running of the page. It takes the weight off your shoulders and could potentially improve the page! Here is a step by step guide on how to add an admin on to your Facebook page!

First of all, you click edit page at the top of your page

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Secondly, you select manage admin roles.

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Thirdly, if the new admin is your Facebook friend, begin typing their name and select them from the list that appears. If the new admin is not your Facebook friend, enter their email address.

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Then click Content Creator to select an admin role from the dropdown menu.Image

And finally Click Save and enter your password to confirm.

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However, whilst it takes less responsibility off your shoulders, there is more risk that these admins may possibly run the page poorly and you start to see the page being unliked. So what do you do when it all goes wrong?

Here is how to remove admins from a Facebook page!

Firstly, from the top of your Page, click Edit Page

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Next, select Manage Admin Roles

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Click x next to the name of the person you want to remove

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Click Save

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By David Kenning

14 Quotes To Motivate You For 2014

1)   “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” –Michael Jordan

2)   “When I was 5 years old, my mother always told me that happiness was the key to life.  When I went to school, they asked me what I wanted to be when I grew up.  I wrote down ‘happy’.  They told me I didn’t understand the assignment, and I told them they didn’t understand life.”  –John Lennon

3)   Nothing is impossible, the word itself says, “I’m possible!” –Audrey Hepburn

4)  “Build your own dreams, or someone else will hire you to build theirs.” –Farrah Gray

5)   “I didn’t fail the test; I just found 100 ways to do it wrong.” –Benjamin Franklin

6)   “Happiness is not something readymade.  It comes from your own actions.” –Dalai Lama

7)   “The best revenge is massive success.” –Frank Sinatra

8)   “Two roads diverged in a wood, and I took the one less traveled by, and that has made all the difference.”  –Robert Frost

9)   “The two most important days in your life are the day you are born and the day you find out why.” –Mark Twain

10)  “Your time is limited, so don’t waste it living someone else’s life.” –Steve Jobs

11)  “Teach thy tongue to say, “I do not know,” and thous shalt progress.” –Maimonides

12)  “Go confidently in the direction of your dreams.  Live the life you have imagined.” –Henry David Thoreau

13)  “I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.” –Nelson Mandela

14)  “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbour, catch the trade winds in your sails.  Explore, Dream, Discover.” –Mark Twain

Walsall Works

The Rise And Rise Of Pinterest

Here is something which may blow your mind. You must know what Instagram is? Millions use it and it is one of the most popular social network sites. However, it is not the number one picture sharing website. Small but mighty, Pinterest is not only the number one photo sharing site but also the 5th most popular social media website.

But, if you ask the average teenager if they use Pinterest, the likely response you’ll get is a blank expression. With 70 million users (as of July 2013), Pinterest isn’t as popular compared to it’s competitors Instagram and Flickr who have more than 85 million users each but it is most notable for the amount of female users registered on there (over 80%).

Stat attack!

  1. Pinterest generates over 400% more revenue per click as Twitter and 27% more than Facebook.

  2. The average time spent on Pinterest is 14.2 minutes.

  3. 80% of users are female.

  4. Pinterest has 1.36 millions visitors per day.

  5. 80% of Pinterest pins are repins. Therefore, the more you share and pin, the more it will get spread around.

What makes Pinterest so different though? Pinterest allows users to create collections of photos and when they have been created, users can repin photos to their profile.

It is a unique website and is only going to get better in 2014! It is miraculous the progress which has been made in the space of a couple of years and there is a feeling that Pinterest are just getting started!

By David Kenning

Nelson Mandela

Nelson Mandela

“Love comes more naturally to the human heart than its opposite.”

Nelson Mandela, one of the most influential and inspirational human beings of all time achieved eternal freedom on the 5th December 2013. A man who not only inspired a nation or continent, he inspired a generation. He was South Africa’s first ever black president and he won over 250 honours including the Noble Peace Prize in 1993, Nelson Mandela changed the world.
He was a man who never gave up, stood up for what he believed in and spent a third of his life in prison because he changed the world, he changed how we think, speak, act. His achievements make him one of the most outstanding figures in the 20th century, a man who will always be remembered.

After serving 27 years in prison for fighting against Apartheid, he was released from prison in 1990. Four years later, he not only became the first black president of South Africa but he was also the first president to be elected in a completely democratic election. He was the man who finally broke down racial barriers in South Africa and brought white and black’s together for the first time ever in South Africa.

Here is a selection of tweets from people across the world, ranging from sportsmen to presidents to musicians. These tweets just show how influential he was to the world and how much he will be missed.

RIP Nelson Mandela. No words to describe the goodness you have brought to this world. Sad to see you go. Inspirational, my only ever hero.

Nelson Mandela may be gone but he certainly will not be forgotten.

“Death is something inevitable. When a man has done what he considers to be his duty to his people and his country, he can rest in peace. I believe I have made that effort and that is, therefore, why I will sleep for the eternity.”

Nelson Mandela 1918 – 2013.

5 Things You Probably Didn’t Know About Twitter [Infographic]

Twitter is now the second most popular social networking platform with an estimated 250,000,000 monthly visitors! It’s almost like Marmite, you either love it or you hate it. In my opinion it is a great way for businesses to keep in contact with their clients, or even for a quick update to your mates about what is going on. In this day and age we have to be in contact 24/7 and Twitter is just that, up to the minute information that so desperately need. We all know the basic facts of Twitter, but today I thought I would share with you five interesting facts you probably didn’t know!

1.

Would you have signed up to “Friendstalked”? Bit creepy if you ask me.

2.

That is the same amount of people that go to Glastonbury!

3.

The creator of Twitter, is actually into fashion and went to college to do a dressmaking course.

4.

Everyone’s favourite Teen pop-star, Justin Bieber is ranked ‘numero uno’ on Twitter. Followed closely by Katy Perry and Lady Gaga!

5.

Finally, Dick Costello – Twitter’s Chief Executive is formerly an improv comedian!

By Heather Wong