What’s In A Logo?

That’s right, Google have revamped their homepage, but blink and you may just miss it!

The re-design also features a new address bar at the top of the page made to make the site more user-friendly and that little bit more easy to get around.


At first glance the look the new design does not seem to be that different but in fact “Google” has been flattened reshaped with a slightly new colour palette being introduced.

The new design is the first revamp of the world’s most viewed page since 2010, and what do people make of it? I hear you ask…

Okay, that’s where the problem lies, no one actually seems to know about it! Whether that be poor advertising from Google, or no one actually knows about it. Let’s face it, how different is it? Would you notice the change?


This is the headline that I’ve been seeing a lot of lately! Bing obviously felt like they needed to compete with the new logo change, and it’s a pretty drastic change too…. Well, compared to Google it is! With a new colour and a new shape this is a REAL revamp compared to whatever it is that Google has done. Bing has also introduced a new search box, which also displays the new Bing symbol! The search box is a lot more appealing, and a lot more visual now, take a look for yourself!


What do you think? I think it has already been established that the re-design has been much more successful and, for one, more noticeable than what Google have done!! Here’s what some of you guys think:


Mixed reviews there, but viewers, tell me, what do you think of the new Bing design?


And now, on to Yahoo! They’ve also jumped on to the bandwagon of introducing a new design to their profile. They’ve kept the original colour scheme of purple and white but done a completely new thing will it! The white is now purple, and the purple….is now white! Sounds pretty basic right? Less is more is a term that is thrown around often, but I think that this transition is pretty intensive and gives it a more modern look:


The logo is now a lot more bubbly and fun, don’t you think? It’s a lot more direct and current. Losing that purple is a definite positive for me!

Who do you think has won this battle of revamps!? It’s very rare that three major companies change their logos so quickly after another. The competition is obvious and for us, very visual! Forget the status of each engine for a moment, who has won the war of the re-design!?

By Mitch Perry

Mark Hamilton Taylor
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Mark Hamilton Taylor

Social Media & LinkedIn Strategist - 5★Awarded Social Media Trainer - Digital Marketing at The Social Media Academy
After studying biotechnology: I went into the corporate field, working within large organisations.
► My personal goal is to make an authentic difference to society.
► My professional goal and passion is developing people and businesses.
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